Grockit is an online social learning game company. Grockit prepares students for the SAT, ACT, GMAT, LSAT and GRE standardized exams. Students can take practice tests while collaborating online with other users. Grockit was founded in 2006 by Farbood Nivi. Based in San Francisco, CA, it has raised a total of $17.8M in investment capital primarily from Atlas Venture

Atlas Venture

Atlas Venture is an international early-stage venture capital firm that invests in communications, information technology, and life sciences companies. From the late 1990s through the mid-2000s the firm was leading investor in startup companies in both the U.S. and Europe...

, Benchmark Capital

Benchmark Capital

Benchmark Capital is a venture capital firm responsible for the early stage funding of some very successful startups. In 1997, the firm invested $6.7 million in eBay, which became worth more than $5 billion by the spring of 1999. Other high-profile investments include Ariba, Juniper Networks, Red...

 and Integral Capital Partners. The company placed in the top 6 at the 2008 TechCrunch 50 conference.

In May 2010, Grockit was recognized as one of the “2010 Hottest San Francisco Companies” by Lead411.

Description

Grockit is a live online multiplayer game providing test prep. It offers interactive play with other people studying for the same test. It works to integrate elements of artificial intelligence with its services to adapt to students' unique needs. Grockit believes that people learn better through peer-to-peer situations instead of teacher-to-student, and they are building their companies’ products around this idea. Grockit is a play on the word Grok

Grok

To grok is to intimately and completely share the same reality or line of thinking with another physical or conceptual entity. Author Robert A. Heinlein coined the term in his best-selling 1961 book Stranger in a Strange Land. In Heinlein's view, grokking is the intermingling of intelligence that...

which means to understand something intuitively or by empathy.