GroupM
Encyclopedia
GroupM is the world’s largest advertising media company in terms of billings. It is headquartered in New York City
with over 17,000 employees and 400 global offices in 81 countries. GroupM was formed in 2003 by WPP Group
to serve as the parent company of WPP's media agencies including Maxus, MEC, MediaCom, Mindshare, Xaxis, Outrider, Kinetic, Quasar and IEG. It handles over 32% of the world's media billings making it the world's largest media investment management operation.
and media buying
, branded content
, digital media
, ROI
and consumer research, internet marketing
(digital
, direct
, search), content creation, social media marketing
, out-of-home advertising
and entertainment
, sponsorship and sports marketing
.
All of GroupM's agencies are independent global operations in their own right. GroupM works as a parent and collaborator in performance-enhancing activities such as trading
, content
creation, digital
advertising, finance
, proprietary
tool development and other business-critical capabilities. GroupM companies have access to shared resources through GroupM’s specialized services such as GroupM Search (SEM
/ SEO
), which was named OMMA's 'Search Agency of the Year' provider, GroupM Interaction, proprietary technology, entertainment services and GroupM’s trading volume.
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
with over 17,000 employees and 400 global offices in 81 countries. GroupM was formed in 2003 by WPP Group
WPP Group
WPP plc is a global media communications services company with its main management office in London, United Kingdom and its executive office in Dublin, Ireland. It is the world's largest advertising group by revenues, and employs over 150,000 people in 2,400 offices in 107 countries...
to serve as the parent company of WPP's media agencies including Maxus, MEC, MediaCom, Mindshare, Xaxis, Outrider, Kinetic, Quasar and IEG. It handles over 32% of the world's media billings making it the world's largest media investment management operation.
Services
Through its agencies, GroupM offers advertising media selection services including: media planningMedia planning
Media planning is generally the task of a media agency and entails finding the most appropriate media platforms for a client's brand or product...
and media buying
Media buying
Media Buying is a sub function of Advertising management. Media Buying is the procurement of the best possible placement and price of a piece of media real-estate within any given media...
, branded content
Branded content
Branded content is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment. Branded content is essentially a fusion of the two into one product intended to be distributed as entertainment content,...
, digital media
Digital media
Digital media is a form of electronic media where data is stored in digital form. It can refer to the technical aspect of storage and transmission Digital media is a form of electronic media where data is stored in digital (as opposed to analog) form. It can refer to the technical aspect of...
, ROI
ROI
-Roi:Roi may refer to:*Roi, a 1993 song by The Breeders in their album Last Splash*Roi Et and Roi Et province in Thailand*Roi Klein, an Israeli Defense major*Roi-Namur, an island in the Marshall Islands...
and consumer research, internet marketing
Internet marketing
Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is referred to as the marketing of products or services over the Internet...
(digital
Digital
A digital system is a data technology that uses discrete values. By contrast, non-digital systems use a continuous range of values to represent information...
, direct
Direct
Direct may refer to:* Direct current, a direct flow of electricity* Direct examination, the in-trial questioning of a witness by the party who has called him or her to testify...
, search), content creation, social media marketing
Social media marketing
Social media marketing is an addition to personal, small business, corporate, and non-profit organizations’ integrated marketing communications plans...
, out-of-home advertising
Out-of-home advertising
Out-of-home advertising is made up of more than 100 different formats, totaling $6.99 billion in annual revenues in 2008 in the USA. Outdoor advertising is essentially any type of advertising that reaches the consumer while he or she is outside the home...
and entertainment
Entertainment
Entertainment consists of any activity which provides a diversion or permits people to amuse themselves in their leisure time. Entertainment is generally passive, such as watching opera or a movie. Active forms of amusement, such as sports, are more often considered to be recreation...
, sponsorship and sports marketing
Sports marketing
Sport marketing is divided into three sectors. The first is the advertising of sport and sports associations such as the Olympics, Spanish Football league and the NFL. The second concerns the use of sporting events, sporting teams and individual athletes to promote various products. The third is...
.
All of GroupM's agencies are independent global operations in their own right. GroupM works as a parent and collaborator in performance-enhancing activities such as trading
Trade
Trade is the transfer of ownership of goods and services from one person or entity to another. Trade is sometimes loosely called commerce or financial transaction or barter. A network that allows trade is called a market. The original form of trade was barter, the direct exchange of goods and...
, content
Content (media and publishing)
In media production and publishing, content is information and experiences that may provide value for an end-user/audience in specific contexts. Content may be delivered via any medium such as the internet, television, and audio CDs, as well as live events such as conferences and stage performances...
creation, digital
Digital
A digital system is a data technology that uses discrete values. By contrast, non-digital systems use a continuous range of values to represent information...
advertising, finance
Finance
"Finance" is often defined simply as the management of money or “funds” management Modern finance, however, is a family of business activity that includes the origination, marketing, and management of cash and money surrogates through a variety of capital accounts, instruments, and markets created...
, proprietary
Property
Property is any physical or intangible entity that is owned by a person or jointly by a group of people or a legal entity like a corporation...
tool development and other business-critical capabilities. GroupM companies have access to shared resources through GroupM’s specialized services such as GroupM Search (SEM
Search engine marketing
Search engine marketing, , is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages through the use of paid placement, contextual advertising, and paid inclusion...
/ SEO
Search engine optimization
Search engine optimization is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid search results...
), which was named OMMA's 'Search Agency of the Year' provider, GroupM Interaction, proprietary technology, entertainment services and GroupM’s trading volume.