In shopping mall

Shopping mall

A shopping mall, shopping centre, shopping arcade, shopping precinct or simply mall is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to easily walk from unit to unit, along with a parking area — a modern, indoor version...

 design, the Gruen transfer is the moment when a consumer enters a shopping mall and, surrounded by an intentionally confusing layout, loses track of their original intentions. It is named for Austria

Austria

Austria , officially the Republic of Austria , is a landlocked country of roughly 8.4 million people in Central Europe. It is bordered by the Czech Republic and Germany to the north, Slovakia and Hungary to the east, Slovenia and Italy to the south, and Switzerland and Liechtenstein to the...

n architect Victor Gruen

Victor Gruen

Victor David Gruen, born Viktor David Grünbaum , was an Austrian-born commercial architect best known as a pioneer in the design of shopping malls in the United States.- Biography :...

 (who disavowed such manipulative techniques).
Recently, the Gruen transfer has been popularised by Douglas Rushkoff

Douglas Rushkoff

Douglas Rushkoff is an American media theorist, writer, columnist, lecturer, graphic novelist and documentarian. He is best known for his association with the early cyberpunk culture, and his advocacy of open source solutions to social problems.Rushkoff is most frequently regarded as a media...

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Description

The Gruen transfer is the moment when consumers respond to "scripted disorientation" cues in the environment.
Spatial awareness of their surroundings plays a key role, as does the surrounding sound, art, and music. The effect of the transfer is marked by a slower walking pace.