Guilty pleasure
Encyclopedia
A guilty pleasure is something one enjoys and considers pleasurable despite feeling guilt
Guilt
Guilt is the state of being responsible for the commission of an offense. It is also a cognitive or an emotional experience that occurs when a person realizes or believes—accurately or not—that he or she has violated a moral standard, and bears significant responsibility for that...

 for enjoying it. The "guilt" involved is sometimes simply fear of others discovering one's lowbrow or otherwise embarrassing tastes. Fashion, video games, music, movies, and junk food
Junk food
Junk food is an informal term applied to some foods that are perceived to have little or no nutritional value ; to products with nutritional value, but which also have ingredients considered unhealthy when regularly eaten; or to those considered unhealthy to consume at all...

can be examples of guilty pleasures.
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