Guy Day was an American

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 advertising

Advertising

Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

 executive who cofounded Chiat/Day with Jay Chiat

Jay Chiat

[Morton] Jay Chiat was an American advertising designer.Chiat was born in the Bronx in New York City and grew up in Fort Lee, New Jersey. He attended Rutgers College, graduating in 1953 and was inducted in its Hall of Distinguished Alumni in 2000. As an adult he shortened his legal name to Jay Chiat...

 in 1968. The agency went on to do memorable work for Apple Computer

Apple Computer

Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad...

, including the Macintosh

Macintosh

The Macintosh , or Mac, is a series of several lines of personal computers designed, developed, and marketed by Apple Inc. The first Macintosh was introduced by Apple's then-chairman Steve Jobs on January 24, 1984; it was the first commercially successful personal computer to feature a mouse and a...

 "1984

1984 (television commercial)

"1984" is an American television commercial which introduced the Apple Macintosh personal computer for the first time. It was conceived by Steve Hayden, Brent Thomas and Lee Clow at Chiat/Day, Venice, produced by New York production company Fairbanks Films, and directed by Ridley Scott. Anya Major...

" Super Bowl

Super Bowl

The Super Bowl is the championship game of the National Football League , the highest level of professional American football in the United States, culminating a season that begins in the late summer of the previous calendar year. The Super Bowl uses Roman numerals to identify each game, rather...

 commercial. He was born in Chicago, Illinois.

Day originally founded an agency called Faust/Day with Tom Faust. When Faust left, Day called Chiat to discuss a merger with Jay Chiat & Associates. Day won a coin toss to see who would be the president of the new agency.

Day retired from Chiat/Day in 1986. He later did business development at Keye/Donna/Pearlstein.

Day had two sons, Cameron and Bill, who also work in advertising. Guy died in January 2010 in Pflugerville, Texas.

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