HS Ad
Encyclopedia
HS Ad is an advertising agency
that was established in 1984 as an affiliate of LG Group
. HS Ad is engaged in all advertising communications, including creative concept development, creation of advertisements for four major media, brand marketing, media planning/buying, mobile and wireless advertising, and event and space design. In 2009, the company reorganized to newly create IMC Strategy Group, an organization for BP (BTL Planner), MP (Media Planner), and AP (Account Planner) to share and jointly address concepts and strategies for brands.
HS Ad has been publishing company newsletters since 1985 and holding the University Advertising Awards since 1988 to define advertising theories systematically, deliver information on advertising, and promote industry-academic collaboration. Its headquarters are located in Gongdeok-dong, Mapo-gu, Seoul, Korea.
in 2003, a first for an Asian company. The company then went on to win the Bronze World Medal at the New York Festival in 2007, the Grand Award in Film & Video at the New York Festival in 2008, the Silver Award in the TV Craft category of the Asia Pacific Advertising Festival, and the Grand Prize in the Printing category of the Best Advertisements Selected by Consumers in 2009.
, which engages in investment and management consulting for its subsidiaries, and LG Ad, which engages in advertising. In April 2008, LG Ad was renamed HS Ad, seeking to become a hybrid solution company. To provide global services, HS Ad operates three overseas subsidiaries (New York, Moscow, Beijing, the U.K. and India) and two overseas offices (LA and Tokyo) and has a creative boutique, Wisebell, as a subsidiary.
Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...
that was established in 1984 as an affiliate of LG Group
LG Group
LG Corp. is the second-largest South Korean conglomerate company following Samsung, and it is headquartered in the LG Twin Towers in Yeouido-dong, Yeongdeungpo-gu, Seoul. LG produces electronics, chemicals, and telecommunications products and operates subsidiaries like LG Electronics, LG Display,...
. HS Ad is engaged in all advertising communications, including creative concept development, creation of advertisements for four major media, brand marketing, media planning/buying, mobile and wireless advertising, and event and space design. In 2009, the company reorganized to newly create IMC Strategy Group, an organization for BP (BTL Planner), MP (Media Planner), and AP (Account Planner) to share and jointly address concepts and strategies for brands.
HS Ad has been publishing company newsletters since 1985 and holding the University Advertising Awards since 1988 to define advertising theories systematically, deliver information on advertising, and promote industry-academic collaboration. Its headquarters are located in Gongdeok-dong, Mapo-gu, Seoul, Korea.
Awards
HS Ad won the Silver Lion at the Cannes International Advertising FestivalCannes Lions International Advertising Festival
The Cannes Lions International Festival of Creativity is a global event for those working in advertising and related fields. The seven-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France...
in 2003, a first for an Asian company. The company then went on to win the Bronze World Medal at the New York Festival in 2007, the Grand Award in Film & Video at the New York Festival in 2008, the Silver Award in the TV Craft category of the Asia Pacific Advertising Festival, and the Grand Prize in the Printing category of the Best Advertisements Selected by Consumers in 2009.
History
In 2004, the company was divided into GIIRG2R
GIIR was established in 2004 and is Korea’s first advertising group holding company engaged in investment and management consulting for its subsidiaries, which specialize in advertising and media communications, including advertising, media, and out-of-home advertising advertising...
, which engages in investment and management consulting for its subsidiaries, and LG Ad, which engages in advertising. In April 2008, LG Ad was renamed HS Ad, seeking to become a hybrid solution company. To provide global services, HS Ad operates three overseas subsidiaries (New York, Moscow, Beijing, the U.K. and India) and two overseas offices (LA and Tokyo) and has a creative boutique, Wisebell, as a subsidiary.