Hamp "King Bee" Swain was a radio DJ on WIBB

WIBB (AM)

WIBB is a radio station broadcasting a Talk radio format. Licensed to Macon, Georgia, USA. The station is currently owned by Clear Channel Communications and licensed to AMFM Radio Licenses, LLC.-History:...

 in Macon, Georgia

Macon, Georgia

Macon is a city located in central Georgia, US. Founded at the fall line of the Ocmulgee River, it is part of the Macon metropolitan area, and the county seat of Bibb County. A small portion of the city extends into Jones County. Macon is the biggest city in central Georgia...

. He was born in Macon, where he attended the college for a short time and later worked as an insurance agent in Atlanta Life

Atlanta Life

The Atlanta Life Financial Group was founded by Alonzo Herndon, who was born a slave, but became Atlanta's richest African American. The demolished public housing project Herndon Homes was named for Herndon....

. Swain hosted live programms, dances for teenagers and gigs, some of which were sponsored by Atlana Life. Together with Clint Brantley he was regarded as an inspiration for James Brown

James Brown

James Joseph Brown was an American singer, songwriter, musician, and recording artist. He is the originator of Funk and is recognized as a major figure in the 20th century popular music for both his vocals and dancing. He has been referred to as "The Godfather of Soul," "Mr...

, as he played his songs in the popular radio WIBB, such as "Please, Please, Please

Please, Please, Please

"Please, Please, Please" is an R&B song written by James Brown and Johnny Terry and recorded by Brown and The Flames. Released in 1956 as a single on the Cincinnati, Ohio-based label Federal Records, it was Brown's first professional recording and his first hit, eventually selling over a million...

". He also hosted the "Teenage Party", an event that was won by soul singer Otis Redding

Otis Redding

Otis Ray Redding, Jr. was an American soul singer-songwriter, record producer, arranger and talent scout. He is considered one of the major figures in soul and R&B...

 fifteen times in a row. Hamp Swain works nowadays as a car salesman. He was the first who discovered Redding's talent.