Hanes
Encyclopedia
Hanes and Hanes Her Way (founded in 1986) are brands of apparel currently owned by the HanesBrands
, Inc Corporation . The Hanes brand is used by the company for marketing a broad range of apparel essentials:
In September 2006, Sara Lee Corporation spun off
its branded apparel Americas and Asia business as a separate company called Hanesbrands Inc., which designs, manufactures, sources and sells a broad range of apparel essentials. The company's portfolio of brands include Hanes (its largest brand), Champion
(its second largest brand), Playtex
(its third largest brand), Bali
, Just My Size, Barely There, Wonderbra
, L’eggs
, C9 by Champion, Duofold, Beefy-T, Outer Banks, Sol y Oro, Rinbros, Zorba and Ritmo.
The brand's two main competitors are Fruit of the Loom
and Jockey
.
During the late 1990s, the brand's main slogan was "Just wait'll we get our Hanes on you."
In the 2000s, an ad campaign began for their Hanes "Go Tagless" T-shirt
, featuring various celebrities including Michael Jordan
, Phillip Brooke, BIG Ben Kennedy, Jackie Chan
, and Brian Regan
.
In 2005, an ad campaign was run with the slogan "Look who we've got our Hanes on now", featuring various celebrities including Michael Jordan, Jennifer Love Hewitt
, Marisa Tomei
, Damon Wayans
, Matthew Perry
, and on Spanish-language advertising, Aracely Arámbula
, and Pablo Montero
. In 2006, the campaign added Kevin Bacon
and Christina Applegate
to their lineup. In 2007, the campaign expanded again to include Cuba Gooding, Jr.
, and Sarah Chalke
in 2008.
As of July 2008, Charlie Sheen
joined Michael Jordan as the next Hanes celebrity spokesman. The commercials (along with the previous Cuba Gooding, Jr. commercials) were created by writer Brett Baker and Art Director David McKay of The Martin Agency in Richmond, Virginia.
its manufacturing to factories around the world, many of which are sweatshop
s.
From October 2006 to November 2007, customers buying at the hanes.com website were submitting their credit card info over an unencrypted HTTP
connection despite using an order form that appeared to be secure.
HanesBrands
HanesBrands Inc. is a clothing company based in Winston-Salem, North Carolina. It employs 50,000 people internationally. On September 6, 2006 the company was spun off by the Sara Lee Corporation....
, Inc Corporation . The Hanes brand is used by the company for marketing a broad range of apparel essentials:
- Innerwear
- Women's underwear, such as brasBrassiereA brassiere is an undergarment that covers, supports, and elevates the breasts. Since the late 19th century, it has replaced the corset as the most widely accepted method for supporting breasts....
, pantiesPantiesPanties are a form of underwear, usually light and snug-fitting, designed to be worn by women or girls in the area directly below the waist. Typical components include an elastic waistband, a crotch panel to cover the genital area , and a pair of leg openings which, like the waistband, are often...
and bodywear - Men's underwear and undershirtUndershirtA vest, undershirt, tank top, , singlet or a wife beater is an article of underwear worn underneath a dress shirt intended to protect them from body sweat and odors. It can have short sleeves or be sleeveless. The term most commonly refers to upper-body wear worn by males.It also makes dress...
s - Kids’ underwearShowtoonsShowtoons were a trademark of unisex children's underwear that were manufactured by Hanes, established in 1989, and disestablished in 2009. Its competitor, Fruit of the Loom, manufactured the gender-specific Funpals and FunGals brands...
and undershirts - SockSockA sock is an item of clothing worn on the feet. The foot is among the heaviest producers of sweat in the body, as it is able to produce over of perspiration per day. Socks help to absorb this sweat and draw it to areas where air can evaporate the perspiration. In cold environments, socks decrease...
s
- Women's underwear, such as bras
- Outerwear
- Activewear, such as performance t-shirts and shorts
- Casualwear, such as t-shirts, fleecePolar fleecePolar fleece, usually referred to simply as "fleece," is a soft napped insulating synthetic fabric made from Polyethylene terephthalate or other synthetic fibers. One of the first forms was Polar Fleece created in 1979 by Malden Mills, now Polartec LLC., a new, light and strong pile fabric meant...
and sport shirts
- HosieryHosieryHosiery, also referred to as legwear, describes garments worn directly on the feet and legs. The term originated as the collective term for products of which a maker or seller is termed a hosier; and those products are also known generically as hose...
In September 2006, Sara Lee Corporation spun off
Spin out
A spin-out, also known as a spin-off or a starburst, refers to a type of corporate action where a company "splits off" sections of itself as a separate business....
its branded apparel Americas and Asia business as a separate company called Hanesbrands Inc., which designs, manufactures, sources and sells a broad range of apparel essentials. The company's portfolio of brands include Hanes (its largest brand), Champion
Champion (sportswear)
Champion is a manufacturer of clothing, specializing in sportswear. The brand is a subsidiary of HanesBrands Inc. , which was spun off by the Sara Lee Corporation....
(its second largest brand), Playtex
Playtex
Playtex and PlayTex are a brand and trademark. It used to be associated with bras and women's undergarments. Currently there are two separate companies with the Playtex name....
(its third largest brand), Bali
Bali (lingerie)
Bali is a lingerie company operating in the United States of America.Bali began in 1927 with Sara Stein as Fay-Miss. In 1935 the company changed its name to Bali Brassiere Company. Bali merged with Hanes Corporation in 1969. Hanes was then sold to Chicago based Consolidated Foods Company, which...
, Just My Size, Barely There, Wonderbra
Wonderbra
The Wonderbra is a type of push-up underwire brassiere that gained worldwide prominence in the 1990s. Although the Wonderbra name was first trademarked in the U.S. in 1935, the brand was developed in Canada. Moses Nadler, founder and majority owner of the Canadian Lady Corset Company, licensed the...
, L’eggs
L’eggs
L'eggs is a popular brand of pantyhose introduced in 1969 by Hanes. The hosiery premiered a unique trade dress by placing its product in white plastic oversized chicken-egg-shaped containers and garnering shelf space in supermarkets and drugstores, most frequently on revolving carousel L'eggs...
, C9 by Champion, Duofold, Beefy-T, Outer Banks, Sol y Oro, Rinbros, Zorba and Ritmo.
The brand's two main competitors are Fruit of the Loom
Fruit of the Loom
Fruit of the Loom is an American company which manufactures clothing, particularly underwear. The company's world headquarters is in Bowling Green, Kentucky. It is currently a subsidiary of Berkshire Hathaway.-Company profile:...
and Jockey
Jockey International
Jockey International, Inc. is a manufacturer, distributor and retailer of underwear, sleepwear for men, women, and children. The company is based in Kenosha, Wisconsin. Jockey is known for having invented the first men's Y-Front brief in 1934. Jockey is a recognized trademark in 120...
.
Advertising
During the 1970s and 1980s, their women's hosiery tagline was "Gentlemen Prefer Hanes". In the early nineties, the slogan was turned around as "The lady prefers Hanes".During the late 1990s, the brand's main slogan was "Just wait'll we get our Hanes on you."
In the 2000s, an ad campaign began for their Hanes "Go Tagless" T-shirt
T-shirt
A T-shirt is a style of shirt. A T-shirt is buttonless and collarless, with short sleeves and frequently a round neck line....
, featuring various celebrities including Michael Jordan
Michael Jordan
Michael Jeffrey Jordan is a former American professional basketball player, active entrepreneur, and majority owner of the Charlotte Bobcats...
, Phillip Brooke, BIG Ben Kennedy, Jackie Chan
Jackie Chan
Jackie Chan, SBS, MBE is a Hong Kong actor, action choreographer, comedian, director, producer, martial artist, screenwriter, entrepreneur, singer and stunt performer. In his movies, he is known for his acrobatic fighting style, comic timing, use of improvised weapons, and innovative stunts...
, and Brian Regan
Brian Regan
Brian Regan is a stand-up comedian who uses observational, sarcastic, and self-deprecating humor. His performances are relatively "clean" as he refrains from profanity and off-color humor. Regan's material typically covers everyday events, such as shipping a package with UPS and a visit to an...
.
In 2005, an ad campaign was run with the slogan "Look who we've got our Hanes on now", featuring various celebrities including Michael Jordan, Jennifer Love Hewitt
Jennifer Love Hewitt
Jennifer Love Hewitt is an American actress, producer, television director and former singer-songwriter. Hewitt began her acting career as a child by appearing in television commercials and the Disney Channel series Kids Incorporated...
, Marisa Tomei
Marisa Tomei
Marisa Tomei is an American stage, film and television actress. Following her work on As The World Turns, Tomei came to prominence as a supporting cast member on The Cosby Show spinoff A Different World in 1987...
, Damon Wayans
Damon Wayans
Damon Kyle Wayans is an American stand-up comedian, writer and actor, one of the Wayans brothers.-Early life:Wayans was born in New York City, New York, the son of Elvira, a homemaker and social worker, and Howell Wayans, a supermarket manager...
, Matthew Perry
Matthew Perry (actor)
Matthew Langford Perry is a Canadian-American actor and comedian, best known for his Emmy-nominated role as Chandler Bing on the popular, long-running NBC television sitcom Friends...
, and on Spanish-language advertising, Aracely Arámbula
Aracely Arámbula
Aracely Arámbula Jacques is a Mexican actress, model and singer.- Biography :Arámbula was born March 6, 1975 in the city of Chihuahua in northern Mexico. She was noticed for the first time in 1993 when she was chosen for the "Rostro del Heraldo de México". Arámbula also writes songs and plays guitar...
, and Pablo Montero
Pablo Montero
Pablo Montero is a popular Mexican singer and actor.- Personal life :Montero was born Oscar Daniel Hernández Rodríguez in Torreón, Coahuila, Mexico.From about 2000 to 2003, Montero had a relationship with Aracely Arámbula....
. In 2006, the campaign added Kevin Bacon
Kevin Bacon
Kevin Norwood Bacon is an American film and theater actor whose notable roles include Animal House, Diner, Footloose, Flatliners, Wild Things, A Few Good Men, JFK, Apollo 13, Mystic River, The Woodsman, Trapped, Friday the 13th, Hollow Man, Tremors, Death Sentence, Frost/Nixon, Crazy, Stupid, Love....
and Christina Applegate
Christina Applegate
Christina Applegate is an American actress. She is best known for playing Kelly Bundy on the Fox sitcom Married... with Children. Since then, she has established a film and television career, winning a Primetime Emmy and earning Tony and Golden Globe nominations...
to their lineup. In 2007, the campaign expanded again to include Cuba Gooding, Jr.
Cuba Gooding, Jr.
Cuba M. Gooding, Jr. is an American actor. He is perhaps best known for his Academy Award-winning portrayal of Rod Tidwell in Cameron Crowe's 1996 film Jerry Maguire, and his critically acclaimed performance as Tré Styles in John Singleton's 1991 film Boyz n the Hood.-Early life:Gooding was born...
, and Sarah Chalke
Sarah Chalke
Sarah Chalke is a Canadian-American actress known for portraying Dr. Elliot Reid on the NBC/ABC comedy Scrubs, "Second Becky" Conner Healy on Roseanne, and Stella Zinman in the CBS sitcom How I Met Your Mother...
in 2008.
As of July 2008, Charlie Sheen
Charlie Sheen
Carlos Irwin Estevez , better known by his stage name Charlie Sheen, is an American film and television actor. He is the youngest son of actor Martin Sheen....
joined Michael Jordan as the next Hanes celebrity spokesman. The commercials (along with the previous Cuba Gooding, Jr. commercials) were created by writer Brett Baker and Art Director David McKay of The Martin Agency in Richmond, Virginia.
Controversy
Like other clothing companies, Hanes has come under criticism for outsourcingOutsourcing
Outsourcing is the process of contracting a business function to someone else.-Overview:The term outsourcing is used inconsistently but usually involves the contracting out of a business function - commonly one previously performed in-house - to an external provider...
its manufacturing to factories around the world, many of which are sweatshop
Sweatshop
Sweatshop is a negatively connoted term for any working environment considered to be unacceptably difficult or dangerous. Sweatshop workers often work long hours for very low pay, regardless of laws mandating overtime pay or a minimum wage. Child labour laws may be violated. Sweatshops may have...
s.
From October 2006 to November 2007, customers buying at the hanes.com website were submitting their credit card info over an unencrypted HTTP
connection despite using an order form that appeared to be secure.