Hannoverimpuls
Encyclopedia
hannoverimpuls is a joint business development company
Business Development Company
A Business Development Company is a form of publicly traded private equity in the United States created by Congress in 1980 as amendments to the Investment Company Act of 1940...

 from the city and region of Hannover
Hanover (region)
Hanover was a Regierungsbezirk of the Prussian Province of Hanover and of Lower Saxony, Germany, that existed from 1885 until 2004. It was located in the south of the state around the city of Hanover, its capital....

. The company was founded in 2003 and supports the start-up, growth and relocation of businesses in the Hannover Region. The focus is on seven sectors, which stand for sustainable economic growth: Automotive
Automotive industry
The automotive industry designs, develops, manufactures, markets, and sells motor vehicles, and is one of the world's most important economic sectors by revenue....

, Energy Solutions, Information and Communications Technology, Life Sciences
Life sciences
The life sciences comprise the fields of science that involve the scientific study of living organisms, like plants, animals, and human beings. While biology remains the centerpiece of the life sciences, technological advances in molecular biology and biotechnology have led to a burgeoning of...

, Optical Technologies
Optical engineering
Optical engineering is the field of study that focuses on applications of optics. Optical engineers design components of optical instruments such as lenses, microscopes, telescopes, and other equipment that utilizes the properties of light. Other devices include optical sensors and measurement...

, Creative Industries
Creative industries
The creative industries refers to a range of economic activities which are concerned with the generation or exploitation of knowledge and information...

 und Production Engineering
Production engineering
Production engineering is a combination of manufacturing technology with management science. A production engineer typically has a wide knowledge of engineering practices and is aware of the management challenges related to production...

.
The cooperation between regional economy and scientific facilities is particularly important with the aim to assure general conditions for industrial growth and cluster development.

Automotive

The automotive industry
Automotive industry
The automotive industry designs, develops, manufactures, markets, and sells motor vehicles, and is one of the world's most important economic sectors by revenue....

 employs more than 30,000 people what makes Hannover
Hanover
Hanover or Hannover, on the river Leine, is the capital of the federal state of Lower Saxony , Germany and was once by personal union the family seat of the Hanoverian Kings of Great Britain, under their title as the dukes of Brunswick-Lüneburg...

 into one of the Top 5 automotive locations in Germany.
Hannover ist the location of well-known automotive companies such as Volkswagen Commercial Vehicles
Volkswagen Commercial Vehicles
Volkswagen Commercial Vehicles , , is a German manufacturer of commercial vehicles. Originally part of the Volkswagen Passenger Cars company, it is now a separate brand and marque of the Volkswagen Group....

, Continental
Continental AG
Continental AG, internally often called Conti for short, is a worldwide leading German manufacturer of tires, brake systems, vehicle stability control systems, engine injection systems, tachographs and other parts for the automotive and transport industries. The company is based in Hanover, Germany...

 or WABCO, but also offers a broad research landscape with over 30 institutes and university facilities that have relations to automotive technologies and offer scientific support to regional firms.
15 automotive-related institutes and university enterprises of the University of Hannover merged into the Centre for Vehicle Components and Systems.

Energy Solutions

In Hannover Region
Hanover (district)
Hanover Region is a district in Lower Saxony, Germany. It is bounded by the districts of Heidekreis, Celle, Gifhorn, Peine, Hildesheim, Hamelin-Pyrmont, Schaumburg and Nienburg....

 approximately 250 companies with more than 3,000 employees work in the area of sustainable energy solutions. Hannover Region is known for a lot of know-how in planning, realisation and research for building low-energy and low CO2 emitting passive real estate.
In total, more than 20 institutes and research facilities in the field of energy solutions are represented in Hannover Region. Moreover, Hannover is one of the most important centres in the area of earth science
Earth science
Earth science is an all-embracing term for the sciences related to the planet Earth. It is arguably a special case in planetary science, the Earth being the only known life-bearing planet. There are both reductionist and holistic approaches to Earth sciences...

s, gas and oil drillings as well as geothermics.

Information and Communications Technology

With 1,200 companies and around 23,000 employees Hannover is one of the largest german locations for information and communications technology. The enterpreneurial competencies range from IT services for firms in financial services, tourism, automotive and production engineering to IT services for exhibitions and medical science.
The EXPO Park is an established centre for ICT-focused institutions of higher education in the immediate vicinity to the exhibition grounds
Hanover fairground
The Hanover fairground is an exhibition area in the Mittelfeld district of Hanover, Germany. Featuring 496,000 m² of covered indoor space, 58,000 m² of open-air space, 27 halls and pavilions and a convention centre with 35 function rooms, it is the largest exhibition ground in the world.-...

 and gives location to around 110 business organizations employing approximately 1,800 people.
A big community of research and educational institutions stimulate the continuous technology transfer
Technology transfer
Technology Transfer, also called Transfer of Technology and Technology Commercialisation, is the process of skill transferring, knowledge, technologies, methods of manufacturing, samples of manufacturing and facilities among governments or universities and other institutions to ensure that...

 and underpin the broad spectrum of training available in the area in the information and communications technology sector.

Life Sciences

In the Hannover region more than 3,000 companies with 65,000 employees operate in life sciences. The focus lies on human medicine, other fields are pharmaceutics
Pharmaceutics
Pharmaceutics is the discipline of pharmacy that deals with all facets of the process of turning a new chemical entity into a medication able to be safely and effectively used by patients in the community. Pharmaceutics is the science of dosage form design...

, biotechnology
Biotechnology
Biotechnology is a field of applied biology that involves the use of living organisms and bioprocesses in engineering, technology, medicine and other fields requiring bioproducts. Biotechnology also utilizes these products for manufacturing purpose...

 and medical engineering
Biomedical engineering
Biomedical Engineering is the application of engineering principles and design concepts to medicine and biology. This field seeks to close the gap between engineering and medicine: It combines the design and problem solving skills of engineering with medical and biological sciences to improve...

.
Established companies in the Hannover region are Solvay Arzneimittel
Solvay (company)
Solvay S.A. is a Belgian chemical company with its head office in Ixelles, Brussels, Belgium. It was founded in 1863 by Ernest Solvay to produce sodium carbonate by the solvay process. Since then the company has diversified to two major sectors of activity: chemicals and plastics...

, Hörgeräte KIND, the market leader in the hearing aid sector, but also newcomers such as AdnaGen and mosaiques, both active in the diagnostics sector.
The Hannover Clinical Trial Center offers management and implementation of clinical trial
Clinical trial
Clinical trials are a set of procedures in medical research and drug development that are conducted to allow safety and efficacy data to be collected for health interventions...

s as well as the access to the clinical capacities in the region.
Many companies research and develop in the Hannover Medical Park, which is located in immediate neighborhood to the Hannover Medical School
Hannover Medical School
The Hannover Medical School , founded in 1965, is a university medical centre in Germany, part of a regional medical network.-International:...

 and other research institutes.

Optical Technologies

Leaders on the world market for automatic inspection and x-ray technology
X-ray
X-radiation is a form of electromagnetic radiation. X-rays have a wavelength in the range of 0.01 to 10 nanometers, corresponding to frequencies in the range 30 petahertz to 30 exahertz and energies in the range 120 eV to 120 keV. They are shorter in wavelength than UV rays and longer than gamma...

 as well as many other companies are based in Hannover which has let the region become one of the prime locations for optical technology
Optical engineering
Optical engineering is the field of study that focuses on applications of optics. Optical engineers design components of optical instruments such as lenses, microscopes, telescopes, and other equipment that utilizes the properties of light. Other devices include optical sensors and measurement...

.
The Laser Zentrum Hannover (LZH) is one of the leading laser research institutes in Germany and abroad covering the whole area of laser technology and optics. In 2006 it celebrated its twentieth anniversary.
LZH primarily supports the growth of small and medium-sized enterprises working in these fields in Germany. In the environment of LZH numerous enterprises and research facilities evolved.

Creative Industries

In autumn 2010 the creative industries
Creative industries
The creative industries refers to a range of economic activities which are concerned with the generation or exploitation of knowledge and information...

 were taken up as another key industry. Many inventions of the media landscape have their seeds in Hannover, like the gramophone record
Gramophone record
A gramophone record, commonly known as a phonograph record , vinyl record , or colloquially, a record, is an analog sound storage medium consisting of a flat disc with an inscribed, modulated spiral groove...

, the color television
Color television
Color television is part of the history of television, the technology of television and practices associated with television's transmission of moving images in color video....

 or the Grimme Award. But also journals like „Der Spiegel
Der Spiegel
Der Spiegel is a German weekly news magazine published in Hamburg. It is one of Europe's largest publications of its kind, with a weekly circulation of more than one million.-Overview:...

“ and „Stern
Stern (magazine)
Stern is a weekly news magazine published in Germany. It was founded in 1948 by Henri Nannen, and is currently published by Gruner + Jahr, a subsidiary of Bertelsmann. In the first quarter of 2006, its print run was 1.019 million copies and it reached 7.84 million readers according to...

“ hail from Hannover.

Production Engineering

In Hannover Region around 10,000 people are employed in more than 300 companies in the production engineering industry, from classical machine and tool construction right up to technical services.
The Produktionstechnisches Zentrum Hannover (PZH) (i. e. Hannover Production Technology Centre) is an example of close co-operation between science and industry, where production engineering institutes of the University of Hannover work under one roof with industrial partners and young technology companies.
Well-known research partners from industry are BMW, DaimlerChrysler, and local companies as Volkswagen and the brake system manufacturer WABCO, just as Airbus, Alstom, Siemens, Sennheiser
Sennheiser
Sennheiser electronic GmbH & Co. KG is a private German audio company specializing in the design and production of a wide range of both consumer and high fidelity products, including microphones, headphones, telephony accessories, and avionics headsets for consumer, professional, and business...

 and the steel conglomerate Salzgitter AG.

Russo-German Centre for Technology Transfer

The Russo-German Centre for Technology Transfer (i.e. “Deutsch-Russisches Zentrum für Technologietransfer e.V.”) gives advice and supports in developing the respective markets or in concrete plans for relocation. The DRZT finds contacts for suitable business partners, highlights new distribution channels and offers support in building local representations.
The founding of the DRZT was initiated between the “Russian International Federation of Equipment Construction Engineers and Specialists in Information and Telecommunications Technology” (MSP ITT) and hannoverimpuls within the framework of the CeBIT 2006. The centre works in close collaboration with its sister on the Russian side, the Russo-German Centre for Technology Transfer in Moscow
Moscow
Moscow is the capital, the most populous city, and the most populous federal subject of Russia. The city is a major political, economic, cultural, scientific, religious, financial, educational, and transportation centre of Russia and the continent...

.

German-Indian Business Center

The German-Indian Business Center (GIBC) helps Indian companies in realising their business ideas and supports concrete relocation in Hannover Region. The aim is to utilise the IT know-how
Knowhow
Know-how is practical knowledge of how to get something done, as opposed to “know-what” , “know-why” , or “know-who” . Know-how is often tacit knowledge, which means that it is difficult to transfer to another person by means of writing it down or verbalising it...

 of Indian firms for the location of Hannover. Initiated at the start of 2006 by the Ministry for the Economy, Work and Transport of the Region of Lower Saxony and hannoverimpuls, the GIBC is now already an established platform for the start and expansion of long-term economic partnerships.
Since CeBIT 2007 the GIBC has cooperated with the largest electronics and IT trading organisation from India, the Electronics and Computer Software Export Promotion Council (ESC).

Turkish-Alman Business Center

The TABC was founded by hannoverimpuls and NGLobal, the central economic development agency
Investment promotion agency
An investment promotion agency is most often a government agency whose mission is to attract investment to a country, state, region or city...

 for the State of Niedersachsen
Lower Saxony
Lower Saxony is a German state situated in north-western Germany and is second in area and fourth in population among the sixteen states of Germany...

, as a platform for turkish-german business relations that become more and more important for both countries.
Within the scope of the TABC hannoverimpuls supports turkish companies in all of the important phases of business development in the region of Hannover.

Support

To support the growth from companies of the regional key industries, hannoverimpuls offers individual services and promotion for companies and projects, that are commonly implemented by industry and science.
The services range from innovation and technology projects to promotion of labour qualification and education. Cooperations, networks and targeted knowledge transfer
Knowledge transfer
Knowledge transfer in the fields of organizational development and organizational learning is the practical problem of transferring knowledge from one part of the organization to another part of the organization. Like Knowledge Management, Knowledge transfer seeks to organize, create, capture or...

 between science and industry are initiated to establish general conditions for industrial growth and cluster development
Cluster development
Cluster development is the economic development of business clusters. The cluster concept has rapidly attracted attention from governments, consultants, and academics since it was first proposed in 1990 by Michael Porter...

.
Various programs support in the expansion of business activities in the target market
Target market
A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise. A well-defined target market is the first element to a marketing strategy...

.
The program ProMAP (Product Market Analysis and Placement) offers substantial assistance to small and medium sized companies to assure a solid foundation for sustainable implementation .
GeMS (German Marketing & Sales Solutions) offers foreign high-tech companies support in the operational implementation of their marketing and sales activities.
Plug&Work is a start-up and relocation competition. The winners of the competition get support in form of rent-free office and work space, networking and many other extras.

Weblinks

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