Happily Unmarried
Encyclopedia
Happily Unmarried is a product design
brand
from India
. Based in Delhi
, it was founded in 2002, by Rahul Anand and Rajat Tuli, both alumni of Mudra Institute of Communications, Ahmedabad
(MICA), known for its quirky products.
iron
and the "National Permit Shotglass" series, a shot glasses range representing various Indian states, with localized tag lines.
Happily Unmarried collaborates with many designers, craftsmen from across the country to combine traditional skills and modern design to create a lifestyle products and ordinary household goods. One of its most noted products is the Sandaas Ashtray, an ash-tray designed like an Indian toilet
seat. The brand sells in over 47 stores across Indian also runs its own two exclusive outlets in Delhi, including one in Khan Market
and Goa
. Over the years has its niche in quirky product design .
The company has been organising an independent music festival
called Music in the Hills
, since 2007.
Product design
-Introduction:Product design is the process of creating a new product to be sold by a business or enterprise to its customers. It is concerned with the efficient and effective generation and development of ideas through a process that leads to new products.Product designers conceptualize and...
brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
from India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
. Based in Delhi
Delhi
Delhi , officially National Capital Territory of Delhi , is the largest metropolis by area and the second-largest by population in India, next to Mumbai. It is the eighth largest metropolis in the world by population with 16,753,265 inhabitants in the Territory at the 2011 Census...
, it was founded in 2002, by Rahul Anand and Rajat Tuli, both alumni of Mudra Institute of Communications, Ahmedabad
Ahmedabad
Ahmedabad also known as Karnavati is the largest city in Gujarat, India. It is the former capital of Gujarat and is also the judicial capital of Gujarat as the Gujarat High Court has its seat in Ahmedabad...
(MICA), known for its quirky products.
Overview
Founders, Rahul Anand and Rajat Tuli were batch mates in the MBA course at MICA, Ahmadabad, and after working for a few years in advertising, they decided establish "Happily Unmarried" in 2002, even though neither of them had a design background. One of their early products was an ashtray, which was a replica of traditional dhobiDhobi
The Dhobi are a caste group found in Pakistan and India who specialize in washing clothes. The word Dhobi is derived from Hindi word dhona, which means to wash. They are found throughout North India, Gujarat, Maharashtra as well as the Punjab province of Pakistan, where they are known as Gazar...
iron
Iron (appliance)
A clothes iron, also referred to as simply an iron, is a small appliance used in ironing to remove wrinkles from fabric.Ironing works by loosening the ties between the long chains of molecules that exist in polymer fiber materials. With the heat and the weight of the ironing plate, the fibers are...
and the "National Permit Shotglass" series, a shot glasses range representing various Indian states, with localized tag lines.
Happily Unmarried collaborates with many designers, craftsmen from across the country to combine traditional skills and modern design to create a lifestyle products and ordinary household goods. One of its most noted products is the Sandaas Ashtray, an ash-tray designed like an Indian toilet
Toilet
A toilet is a sanitation fixture used primarily for the disposal of human excrement, often found in a small room referred to as a toilet/bathroom/lavatory...
seat. The brand sells in over 47 stores across Indian also runs its own two exclusive outlets in Delhi, including one in Khan Market
Khan Market
Khan Market , named in honour of Khan Abdul Ghaffar Khan , it is the costliest market strip in New Delhi. It has been ranked as the costliest retail location in India...
and Goa
Goa
Goa , a former Portuguese colony, is India's smallest state by area and the fourth smallest by population. Located in South West India in the region known as the Konkan, it is bounded by the state of Maharashtra to the north, and by Karnataka to the east and south, while the Arabian Sea forms its...
. Over the years has its niche in quirky product design .
The company has been organising an independent music festival
Music festival
A music festival is a festival oriented towards music that is sometimes presented with a theme such as musical genre, nationality or locality of musicians, or holiday. They are commonly held outdoors, and are often inclusive of other attractions such as food and merchandise vending machines,...
called Music in the Hills
Music in the Hills
Music in the Hills is an annual Music festival in India organised at various exotic locations. Established in 2007, Music in the Hills tries to bring together good music, good listeners and great locations. Completely informal the festival is wholly sponsored and supported by people who come and...
, since 2007.