Happy Days (2007 film)
Encyclopedia
Happy Days is a 2007 film
directed by Sekhar Kammula
. The film was very popular in Andhra Pradesh
, Karnataka
and Kerala
. The target audience
for this movie was primarily the engineering college students in these states. The film was remade in Tamil
as Inidhu Inidhu
by noted Indian actor Prakash Raj
.
as a suitable actress was not found. The main lead of the film was selected using the internet without any direct audition. Varun Sandesh did not audition for his role. He sent his photograph by e-mail in response to idlebrain.com advertisement and subsequently sent a video clip of himself enacting certain scenes along with a song via Google
Video.
(CBIT), with select scenes shot outdoors. Sekhar is an alumnus of CBIT and he found it to be a suitable location. He had to hold a special screening of Anand
to the chairman of CBIT and board members to convince them for an on-site shoot. Apparently, after watching Anand, the board gave permission to shoot the film.
, he saved another Rs 10 lakhs in the costumes budget.
.
. It collected 18 crores (180 million) in 50 days. The film generally received positive reviews.
remake, Inidhu Inidhu
, was directed by noted cinematographer K V Guhan under actor Prakash Raj
's Duet Movies
banner, which flopped at the box-office due to its lack of richness and fresh feel. The first schedule was completed in Vellore Institute of Technology
, Vellore
(now renamed VIT university) and featured newcomers as protagonists. Mickey J. Meyer was retained as the music director and the project was his first venture in Tamil.
Telugu language
Telugu is a Central Dravidian language primarily spoken in the state of Andhra Pradesh, India, where it is an official language. It is also spoken in the neighbouring states of Chattisgarh, Karnataka, Maharashtra, Orissa and Tamil Nadu...
directed by Sekhar Kammula
Sekhar Kammula
Sekhar Kammula is an award-winning Indian Film director, writer and producer from Telugu cinema.-Early life:Sekhar was schooled at St. Patrick's High School, Secunderabad. He completed his intermediate studies from St...
. The film was very popular in Andhra Pradesh
Andhra Pradesh
Andhra Pradesh , is one of the 28 states of India, situated on the southeastern coast of India. It is India's fourth largest state by area and fifth largest by population. Its capital and largest city by population is Hyderabad.The total GDP of Andhra Pradesh is $100 billion and is ranked third...
, Karnataka
Karnataka
Karnataka , the land of the Kannadigas, is a state in South West India. It was created on 1 November 1956, with the passing of the States Reorganisation Act and this day is annually celebrated as Karnataka Rajyotsava...
and Kerala
Kerala
or Keralam is an Indian state located on the Malabar coast of south-west India. It was created on 1 November 1956 by the States Reorganisation Act by combining various Malayalam speaking regions....
. The target audience
Target audience
In marketing and advertising, a target audience, is a specific group of people within the target market at which the marketing message is aimed .....
for this movie was primarily the engineering college students in these states. The film was remade in Tamil
Tamil language
Tamil is a Dravidian language spoken predominantly by Tamil people of the Indian subcontinent. It has official status in the Indian state of Tamil Nadu and in the Indian union territory of Pondicherry. Tamil is also an official language of Sri Lanka and Singapore...
as Inidhu Inidhu
Inidhu Inidhu
Inidhu Inidhu is a 2010 Indian Tamil-language romantic film directed by cinematographer-turned-director K. V. Guhan, starring eight newcomers in lead roles. It is a remake of the successful, award-winning 2007 Telugu film Happy Days, which is produced by Prakash Raj under his banner of Duet Movies...
by noted Indian actor Prakash Raj
Prakash Raj
Prakash Raj , better known by his stage name Prakash Raj, is a National Award winning actor, director and producer who has worked in Kannada, Tamil, Telugu, Hindi and Malayalam films. Though he was born in a Tulu family he achieved fame through Kannada, Tamil and Telugu films. He got introduced to...
.
Synopsis
Happy Days follows the life of undergraduate college students as they experience love, friendship, and responsibility. The film is set in a typical engineering college in Hyderabad. The film opens with the introduction of the lead actors. As the film proceeds there are small fights between the best friends and in due course all the leads fall in love. Chandu falls in love with Madhu, Tyson falls in love with Shravs, Shanker falls in love with Sangeeta and Raju falls in love with Appu. Their respective relationships are the main plot of the movie.Cast
- Varun SandeshVarun SandeshVarun Sandesh Jeedigunta is a south Indian actor and singer who started his film career through Sekhar Kammula's film Happy Days. He was the youngest actor in that film when he was chosen to do the lead role of Chandu....
as Chandu - Tamanna BhatiaTamanna BhatiaTamannaah Bhatia is an Indian film actress and model, who predominantly appears in Tamil and Telugu-language films. In 2005, she made her acting debut in her only Hindi film so far, Chand Sa Roshan Chehra, before working in the major South Indian film industries.Also in 2005, Tamannaah made her...
as Madhu - Nikhil SiddharthNikhil SiddharthNikhil Siddharth is an actor in the Telugu film industry.Nikhil started out as an assistant director for the film Hyderabad Nawaabs. He did minor roles in various movies before doing Happy Days, the first movie in Tollywood with an overseas release date earlier than the Indian release...
as Rajesh - Raahul as Arjun (Tyson)
- Vamsee Krishna as Shankar
- Gayatri Rao as Aparna (Appu)
- Monali Chowdhary as Sangeetha
- Sonia DeeptiSonia DeeptiSonia Deepti is an Indian Telugu film actress, best known for her critically acclaimed performance as Shravs in the 2007 Sekhar Kammula-directed blockbuster film Happy Days, her maiden film itself.-Career:...
as Shravanthi (Shravs) - Kamalinee MukherjeeKamalinee MukherjeeKamalinee Mukherjee is an Indian actress. She has predominantly appeared in Telugu films as well as in a few Tamil, Malayalam, Hindi and Kannada language films....
as Shreya (Guest Appearance) - KrishnuduKrishnuduKrishna, more commonly known as Krishnudu, is an actor in the Telugu film industry. He has mostly done supporting roles until Vinayakudu , where he was the male lead.-Background:...
- Ranadheer Reddy as Naveen
- Aadarsh as Sanjay
- Adithya as Praveen
- Srikanth
- Nachiketh
- Satya
- Dileep
- Chaitanya chitrada
- Kamal
- Praveen
- Suresh
- Krishna
- Sowjanya
- Priyanka
- Hima Bindu
- Deepthi
- chandra babu naidu
Casting
Sekhar Kammula held a talent search at Big FM and idlebrain.com and managed to select 7 of the 8 lead actors. He had to cast TamannaTamanna
Tamanna may refer to:*Tamannaah Bhatia, Indian model and actress*Tamanna, Pakistani film actress*Sarfaroshi ki Tamanna, poem*Tamanna , a Hindi film by Mahesh Bhatt...
as a suitable actress was not found. The main lead of the film was selected using the internet without any direct audition. Varun Sandesh did not audition for his role. He sent his photograph by e-mail in response to idlebrain.com advertisement and subsequently sent a video clip of himself enacting certain scenes along with a song via Google
Google
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...
Video.
Location
Most of the movie was shot at Chaitanya Bharathi Institute of TechnologyChaitanya Bharathi Institute of Technology
Chaitanya Bharathi Institute of Technology is one of the premiere institutions in the self-financing category in India.It is located in Gandipet, Osman Sagar, Hyderabad, India. It is 25 km away from Secunderabad railway station. The college is affiliated to Osmania University, Hyderabad...
(CBIT), with select scenes shot outdoors. Sekhar is an alumnus of CBIT and he found it to be a suitable location. He had to hold a special screening of Anand
Anand (2004 film)
Anand is a 2004 Telugu film that was directed, produced and written by Sekhar Kammula. According to Kammula, the film means ..contentment, happiness. The lead roles are played by Raja and Kamalinee Mukherjee. The film was well received by critics and owing to its success at the box office, it was...
to the chairman of CBIT and board members to convince them for an on-site shoot. Apparently, after watching Anand, the board gave permission to shoot the film.
Cost Cutting Measures
Sekhar Kammula cut costs of producing the film though various methods. By casting newcomers, he cut expenses to a reasonable level. As most of the shooting took place in the college, there was no need to construct sets. By partnering with Pantaloon GroupPantaloon Group
Pantaloon Retail Limited, is a large Indian retailer, which is part of the Future Group, and operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market...
, he saved another Rs 10 lakhs in the costumes budget.
Release
Happy Days was released on 28 September 2007 in the US and 2 October 2007 in India. In addition, it was dubbed into Malayalam and released in 24 centres across KeralaKerala
or Keralam is an Indian state located on the Malabar coast of south-west India. It was created on 1 November 1956 by the States Reorganisation Act by combining various Malayalam speaking regions....
.
Response
Though the film featured mostly new-comers, it became a commercial hit throughout IndiaIndia
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
. It collected 18 crores (180 million) in 50 days. The film generally received positive reviews.
Awards
CineMAAAAA Awards 2008- Best Film
- Best Director - Sekhar Kammula
- Best Story - Sekhar Kammula
- Best Screenplay - Sekhar Kammula
- Best Music - Mickey J. Meyer
- Best Lyricist - Vanamali (Areyrey Areyrey)
- Best Lyricist - Veturi
- Best Male Singer - Karthik (Areyrey Areyrey)
Music
The film has seven songs composed by Mickey J. Meyer.- Areyrey Areyrey - KarthikKarthik (singer)Karthik is an Indian playback singer.Karthik started his professional singing career as a backing vocalist and has since been a playback singer in Tamil cinema while also single in other Indian languages for various composers...
- Jill Jill Jinga - Krishna Chaitanya, KrantiKrantiKranti is a 1981 Indian Hindi film. Produced and directed by Manoj Kumar, starring Manoj Kumar along with a very large cast consisting of Dilip Kumar, Shashi Kapoor, Hema Malini, Shatrughan Sinha, Parveen Babi, Sarika, Prem Chopra, Madan Puri and Paintlal. The story was written by Javed Akhtar...
, Aditya Siddharth & Sashi Kiran - Happy Days Rock - Naresh IyerNaresh IyerNaresh Iyer is a playback singer from Chennai, India. Naresh Iyer has rendered film songs in several Indian languages and has several chart hits to his credit. His rendition of "Roobaroo" from the movie Rang De Basanti composed by A. R. Rahman topped the music charts for many weeks in 2006 and won...
& Mickey J. Meyer - Ya Kundendu - Pranavi
- O My Friend - KarthikKarthik (singer)Karthik is an Indian playback singer.Karthik started his professional singing career as a backing vocalist and has since been a playback singer in Tamil cinema while also single in other Indian languages for various composers...
- Ye Cheekati - Ranjith (Singer)Ranjith (singer)Ranjith is an Indian playback singer who originally hails from Kerala. He was brought up in Tamil Nadu and he is very famous for his playback singing in Tamil, Telugu and Malayalam....
& Sunitha SarathySunitha SarathySunitha Sarathy is a vocalist and performer in both Indian and Western musical genres.She is winner of Channel [V]'s voice hunt.She debuted with Tamil song Yei Nee Romba Azhaga Irukke,singing along with singer Srinivas.-Career:... - Happy Days - Harshika & Mickey J. Meyer
Trivia
The film was dubbed into Malayalam as Happy Days and re-made in Kannada as Jolly Days and released in 2008. Both versions proved to be successful. The TamilKollywood
Kollywood is a word referring two different movie industries in India and Nepal, derived from the word Hollywood and their local movie centers.* Tamil cinema, the Tamil language film industry based on Kodambakkam, Chennai, Tamil Nadu,...
remake, Inidhu Inidhu
Inidhu Inidhu
Inidhu Inidhu is a 2010 Indian Tamil-language romantic film directed by cinematographer-turned-director K. V. Guhan, starring eight newcomers in lead roles. It is a remake of the successful, award-winning 2007 Telugu film Happy Days, which is produced by Prakash Raj under his banner of Duet Movies...
, was directed by noted cinematographer K V Guhan under actor Prakash Raj
Prakash Raj
Prakash Raj , better known by his stage name Prakash Raj, is a National Award winning actor, director and producer who has worked in Kannada, Tamil, Telugu, Hindi and Malayalam films. Though he was born in a Tulu family he achieved fame through Kannada, Tamil and Telugu films. He got introduced to...
's Duet Movies
Duet movies
Duet Movies is a Tamil film production and distribution company, based in Chennai owned by actor Prakash Raj. The company was established in 1999 with their first production venture being Anthapuram....
banner, which flopped at the box-office due to its lack of richness and fresh feel. The first schedule was completed in Vellore Institute of Technology
Vellore Institute of Technology
VIT University, commonly called Vellore Institute of Technology or VIT, is located in Vellore, Tamil Nadu, India. VIT has nine schools.-Academic organisation:...
, Vellore
Vellore
Vellore It is considered one of the oldest cities in South India and lies on the banks of the Palar river on the site of Vellore Fort. The city lies between Chennai and Bangalore and the Temple towns of Thiruvannamalai and Tirupati...
(now renamed VIT university) and featured newcomers as protagonists. Mickey J. Meyer was retained as the music director and the project was his first venture in Tamil.