Happy Shopper is a United Kingdom

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 brand of independent convenience products. The brand is owned by cash and carry company Booker Group

Booker Group

Booker Group plc is the United Kingdom's largest food wholesale operator, offering branded and private-label goods to over 400,000 customers including independent convenience stores, grocers, pubs and restaurants...

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The products are sold by Booker to independent convenience store

Convenience store

A convenience store, corner store, corner shop, commonly called a bodega in Spanish-speaking areas of the United States, is a small store or shop in a built up area that stocks a range of everyday items such as groceries, toiletries, alcoholic and soft drinks, and may also offer money order and...

s and off-licences. Products include groceries, frozen food

Frozen food

Freezing food preserves it from the time it is prepared to the time it is eaten. Since early times, farmers, fishermen, and trappers have preserved their game and produce in unheated buildings during the winter season. Freezing food slows down decomposition by turning water to ice, making it...

s, carbonated drinks and confectionery

Confectionery

Confectionery is the set of food items that are rich in sugar, any one or type of which is called a confection. Modern usage may include substances rich in artificial sweeteners as well...

. The brand's logo was a smiling face with blonde hair. This logo was dropped from the Happy Shopper products and packaging in 2000, as part of a redesign by Partners In Communication, a design consultant company.