Harmon R. Whittle
Encyclopedia
Harmon R. Whittle was the mascot
and "spokesman
" for Red White & Blue Beer
, in the early 1980s.
In a series of editorial
-like radio commercials for the brand, Whittle delivered a down-home, accent-inflected plea on behalf of "ordinary Americans", touting Red White & Blue Beer as a goodwill
measure overseas, and a sensible purchase at home during the economic recession of the time. Whatever its merits, sales of the brand climbed sixty percent after the ads appeared, and Whittle's signature in turn began to appear on the brand's packaging and promotions.
The text of one Whittle commercial was later reprinted in a review, Ogilvy on Advertising.
Mascot
The term mascot – defined as a term for any person, animal, or object thought to bring luck – colloquially includes anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name...
and "spokesman
Spokesman
A spokesperson or spokesman or spokeswoman is someone engaged or elected to speak on behalf of others.In the present media-sensitive world, many organizations are increasingly likely to employ professionals who have received formal training in journalism, communications, public relations and...
" for Red White & Blue Beer
Red White & Blue Beer
Red White & Blue Beer was a brand of American beer, originally produced by the Pabst Brewing Company. Pre-Prohibition advertisements lauded its "mellow" taste and drinkability...
, in the early 1980s.
In a series of editorial
Editorial
An opinion piece is an article, published in a newspaper or magazine, that mainly reflects the author's opinion about the subject. Opinion pieces are featured in many periodicals.-Editorials:...
-like radio commercials for the brand, Whittle delivered a down-home, accent-inflected plea on behalf of "ordinary Americans", touting Red White & Blue Beer as a goodwill
Goodwill
Goodwill or Good Will may refer to:* Goodwill , the value of a business entity not directly attributable to its assets and liabilities* Goodwill, Maryland, United States...
measure overseas, and a sensible purchase at home during the economic recession of the time. Whatever its merits, sales of the brand climbed sixty percent after the ads appeared, and Whittle's signature in turn began to appear on the brand's packaging and promotions.
The text of one Whittle commercial was later reprinted in a review, Ogilvy on Advertising.