Hart Skis
Encyclopedia
Hart Ski Corporation is a United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 based manufacturer of downhill skis, headquartered in Ogden, Utah
Ogden, Utah
Ogden is a city in Weber County, Utah, United States. Ogden serves as the county seat of Weber County. The population was 82,825 according to the 2010 Census. The city served as a major railway hub through much of its history, and still handles a great deal of freight rail traffic which makes it a...

.

Hart history

In 1943, Hartvig “Hart” Holmberg opened a carpentry shop in St. Paul, Minnesota, specializing in designing and manufacturing customized cribbage boards, chess sets and wood or metal card games. Word of Hartvig’s ability to create fine crafted goods quickly spread. Soon, the shop began to take on custom jobs using a variety of commercial manufacturing techniques, primarily custom painting and sheet metal work. This work led to fabricating runners for Ski-Doo
Bombardier Recreational Products
Bombardier Recreational Products or BRP is a Canadian company that traces its roots back to the year 1942 when Joseph-Armand Bombardier founded L'Auto-Neige Bombardier Limitée in Valcourt in the Eastern Townships, Quebec.In 2003, Bombardier Inc...

 snowmobiles.

Hartvig's brother Harry worked as a ski engineer and designer for Gregg Skis in St. Paul. Knowing that the addition of a seamless metal edge would revolutionize ski design, Harry called upon Hartvig’s manufacturing skills and together they began working on a prototype. After three years of creating and refining, Hartvig, Harry and friend Ed Bjork were ready. In 1955, the first "Hart" metal-edged ski was introduced.

By the mid-1960s, Hart Skis dominated the ski market with an overwhelming U.S. market share and global brand recognition. At its peak in the late 1960s, Hart shipped 144,000 pairs of skis a year, achieving revenues in the tens of millions. It also was during the 1960s that freestyle skiing became a global phenomenon.

In 1968, the three original partners sold the company to Beatrice Foods, a conglomerate. Beatrice cut back on R&D, falling behind the competition as fiberglass skis were introduced. With sales plummeting, Beatrice sold Hart Ski in 1980 to an investor group, one of at least three groups that tried to revive the business in the next 18 years. By 1998, only 5,000 pairs of skis were shipped and the line was abandoned, until 2003, when another investor group led by the Grandson of Hartvig Holmberg, Bill Holmberg Jr.http://www.mobygames.com/developer/sheet/view/developerId,234678/>http://www.simple-talk.com/author/bill-holmberg/>, resuscitated the label with a goal of resurrecting the Hart name. The company was refinanced and restructured as a type "C" Corp from an LLC in 2007, and corporate headquarters were moved to Ogden, Utah in 2010.

Hart skis are currently manufactured on an outsource contract basis in Colorado, Washington State and Italy.

Pioneer in freestyle skiing

The evolution of freestyle skiing
Freestyle skiing
Freestyle skiing is form of skiing which used to encompass two disciplines: aerials, and moguls. Except the two disciplines mentioned earlier Freestyle Skiing now consists of Skicross, Half Pipe and Slope Style...

 can be traced to 1907, when the first ski flip was recorded. By the 1950s, Olympic skiers like Stein Erickson were performing front and back aerial somersaults during professional ski shows in Vermont and Colorado.

In 1965, Austrian gymnast Herman Goellner surpassed the single somersaults achieved by Erickson by performing the first double, triple and mobius (full-twisting) flips. Ski enthusiasts in Vermont were the first to witness the feats of Goellner and Tom Leroy, who performed simultaneous inverted aerials to the astonishment of large ski-show crowds.

In 1965, Swiss racer Art Furrer appeared on the U.S. ski scene. Claiming that increased agility through acrobatics on skis could improve ski performance, Furrer thrilled crowds. His stunts included “the butterfly,” “the Charleston” and a crossed-ski turn called the “javelin.” Furrer’s relationship with Hart Skis and his early appearance in ski press photos performing stunts made him “the face” of the 1960s freestyle movement.

Produced in 1966, the Hart-manufactured Javelin was one of the first skis in metal and fiberglass. Acrobatics were key to the success of the first extreme skiing movies, produced for Hart by Summit Films. These early films included, “The Incredible Ski,” “The Moebius Flip” and perhaps the most popular ever, “Ski the Outer Limits.”

Freestyle skiing was officially recognized in 1979 by the International Ski Federation
International Ski Federation
The International Ski Federation, known by its name in French, Fédération Internationale de Ski is the main international organisation for ski sports...

 and was introduced at the Olympics as a demonstration event at the 1988 Calgary Games
1988 Winter Olympics
The 1988 Winter Olympics, officially known as the XV Olympic Winter Games, were a winter multi-sport event celebrated in and around Calgary, Alberta, Canada from 13 to 28 February 1988. The host was selected in 1981 after having beat Falun, Sweden and Cortina d'Ampezzo, Italy...

. Mogul skiing became part of the official program for the Albertville Games
1992 Winter Olympics
The 1992 Winter Olympics, officially known as the XVI Olympic Winter Games, were a winter multi-sport event celebrated from 8 to 23 February 1992 in Albertville, France. They were the last Winter Olympics to be held the same year as the Summer Olympics, and the first where the Winter Paralympics...

 in 1992—and aerials were added in 1994 during the Lillehammer Games.

1970s to 1990s

During the 1970s, Billy Kidd
Billy Kidd
William Winston "Billy" Kidd is a former alpine ski racer, a member of the U.S. Ski Team from 1962-70 and a pro racer from 1970-72...

, Olympic medal winner, joined the company as an advisor and designer. In 1971, Kidd won the first World-Wide Championship Professionals wearing skis made by Hart. Hart also secured endorsements of ‘70s ski superstars like Suzy Chaffee
Suzy Chaffee
Suzanne "Suzy" Chaffee is a former Olympic alpine ski racer and actress. Following her racing career, she modelled in New York with Ford Models and then became the pre-eminent freestyle ballet skier of the early 1970s...

, Hank Kashiwa and many others.

In 1984, the company introduced “The Comp,” which was the first ski to be made with a wood okume and honeycomb structure in aluminum. It was designed to be lighter and more versatile. Please check the date given for the introduction of the COMP. The white hart comp with black text was used and promoted by Billy Kidd and Steamboat Springs in the mid 70s...long prior to the year 1984 which is given here, it is perhaps a typo and should read 1974.

At the 1994 Olympic Games in Lillehammer, Norway, most American ski team members chose Freestyle by Hart, winning two medals — one silver and one gold.

After "The Comp,” Hart introduced its 1991 Comp SL. This new ski included a construction torsion box with aluminum honeycomb and an Internal Absorption Shock (IAS) system (guaranteeing optimal stability at elevated speeds).

In 1995, Hart athletes took center stage at the World of Freestyle
FIS Freestyle World Ski Championships 1995
The 1995 FIS Freestyle World Ski Championships were held between February 6th and February 9th at the La Clusaz ski resort in France. The World Championships featured both men's and women's events in the Moguls, Aerials, Acro Skiing and the Combined.-Moguls:...

 in La Clusaz, France
La Clusaz
La Clusaz is a commune in the Haute-Savoie department in the Rhône-Alpes region in south-eastern France.-Overview:It is a ski resort in the Alps near the Swiss border. The commune of La Clusaz is part of the Haute-Savoie département. An old village, La Clusaz has been hosting winter sports since 1907...

, winning six medals—including four gold.

Today

Hart is an American ski company manufacturing handmade skis for both competitive athletes and discriminating skiers. With its sponsorship of the U.S. Freestyle Ski Team, Hart has 8 US Ski Team members and 6 Olympic athletes skiing on the Hart F17 World Cup and F17 Classic skis.

Hart athlete Patrick Deneen
Patrick Deneen
Patrick Deneen is an American freestyle skier, specializing in moguls. Deneen was the gold medalist at the 2009 International Ski Federation Freestyle World Ski Championships. In December 2009, Deneen won the US Olympic trials, held at Steamboat Springs, Colorado, securing a spot on the US...

, of the U.S. Ski Team, skied his F17 World Cup skis to the 2009 FIS World Gold Medal in Inawashiro, Japan
Inawashiro, Fukushima
is a town located in Yama District, Fukushima, Japan. Inawashiro rests on the shores of Lake Inawashiro, one of the largest lakes in Japan. During the Edo period, it was part of the Aizu domain, and was the home of Aizu's secondary castle town...

.

Bryon Wilson skied Hart's F17 Classic skis to a Bronze Medal in the 2010 Olympics in Vancouver, Canada.

In 2010, the company moved its headquarters from Minnesota to Ogden, Utah.

External links

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