Hawaiian Barbecue
Encyclopedia
Hawaiian Barbecue is a marketing term used to stylize the Hawaiian islands' plate lunch
Plate lunch
The plate lunch The plate lunch The plate lunch (Hawaiian: pā mea ai is a syncretic menu item that is a quintessential part of the cuisine of Hawaii, roughly equivalent to a Southern U.S. meat-and-threes plate. However, the inclusion of pan-Asian ingredients makes the plate lunch unique to Hawaii....

 for mainland Americans. Also known as Hawaiian Barbeque and Hawaiian BBQ, the term was first coined by Eddie Flores, Jr., founder of L&L Hawaiian Barbecue
L&L Hawaiian Barbecue
L&L Hawaiian Barbecue, or simply L&L and known as L&L Drive-Inn in Hawaii, is a theme franchise restaurant chain based in Honolulu, Hawaii centered on the Hawaiian plate lunch .- History :...

 in 1999. Flores created the term Hawaiian Barbecue when he expanded to the mainland with the intention of giving customers a better idea of the Hawaiian plate lunch
Plate lunch
The plate lunch The plate lunch The plate lunch (Hawaiian: pā mea ai is a syncretic menu item that is a quintessential part of the cuisine of Hawaii, roughly equivalent to a Southern U.S. meat-and-threes plate. However, the inclusion of pan-Asian ingredients makes the plate lunch unique to Hawaii....

cuisine and to draw excitement from the popularity of Hawaii. Flores and his partner Johnson Kam are well-known in Hawaii for popularizing the plate lunch in Hawaii through their chain of L&L Drive-Inn restaurants.
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