Heilig-Meyers
Overview
 
Heilig-Meyers was a retail furniture store chain founded in Goldsboro, North Carolina
Goldsboro, North Carolina
Goldsboro is a city in Wayne County, North Carolina, United States. The population was 37,597 at the 2008 census estimate. It is the principal city of and is included in the Goldsboro, North Carolina Metropolitan Statistical Area. The nearby town of Waynesboro was founded in 1787 and Goldsboro was...

, in 1913 by two Lithuanian immigrants, H. A. Heilig and J. M. Meyers. Its corporate headquarters was in Richmond, Virginia
Richmond, Virginia
Richmond is the capital of the Commonwealth of Virginia, in the United States. It is an independent city and not part of any county. Richmond is the center of the Richmond Metropolitan Statistical Area and the Greater Richmond area...

. The chain grew to become the largest furniture retailer in the United States in the 1990s, ultimately having over 1,000 stores nationwide (including Puerto Rico). Its over-expansion—by purchasing over 100 McMahan's Furniture Stores based in Carlsbad, California
Carlsbad, California
-2010:The 2010 United States Census reported that Carlsbad had a population of 105,328. The population density was 2,693.1 people per square mile . The racial makeup of Carlsbad was 87,205 White, 1,379 African American, 514 Native American, 7,460 Asian, 198 Pacific Islander, 4,189 from other...

 in 1993, as well as other stores and chains in the West—contributed to its failure.
Quotations

"Look, these people... they have no jobs, no food, no education, no future. I just figure that you know, I mean, we have two things we can do. We can help, or we can sit back and watch a country destroy itself on CNN. Right?"

"Look, you guys, I know it's my first time as chalk leader, but, uh, this isn't our first time out together. This is serious. We're Rangers, not some sorry-ass JROTC. We're elite. Let's act like it out there."

"All right, listen up. We're gonna hold the perimeter and we're gonna hold the strongpoint. Conserve your ammo. Only shoot at what you can hit. The convoy is gonna come. We're gonna get home."

"Watch for Skinnies. They're all over the rooftops. They're in prayer, but not for much longer."

(to the dying Cpl. Jamie Smith) "You did what we were trained to do. You should be proud of that. Be proud of that."

"You know, a friend of mine asked me before I got here... it was when we were all shipping out. He asked me, 'Why are you going to fight somebody else's war? What, do y'all think you're heroes?' I didn't know what to say at the time, but if he asked me again, I'd say no. I'd say there's no way in hell. Nobody asks to be a hero. It just sometimes turns out that way."

"Hey - who's hungry?"

"You wanna know what I think? It don't really matter what I think. Once that first bullet goes past your head, politics and all that shit, just goes right out the window."

"Just watch your corner and get all your men back here alive."

"It'd probably help to wash the blood out of the humvees."

 
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