Heinrich Deichmann-Schuhe GmbH
Encyclopedia
About The Company
Deichmann Shoes is a shoe store which is the largest monger of shoeShoe
A shoe is an item of footwear intended to protect and comfort the human foot while doing various activities. Shoes are also used as an item of decoration. The design of shoes has varied enormously through time and from culture to culture, with appearance originally being tied to function...
s and sportswear
Sportswear
Sportswear or activewear is clothing, including footwear, worn for sport or physical exercise. Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons....
in Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
. Established in 1913 by Heinrich Deichmann. The company is headquartered in Essen
Essen
- Origin of the name :In German-speaking countries, the name of the city Essen often causes confusion as to its origins, because it is commonly known as the German infinitive of the verb for the act of eating, and/or the German noun for food. Although scholars still dispute the interpretation of...
, Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
. Today Deichmann is run in 3rd generation and has an annual turnover of € 3.4 billion.
Deichmann UK Now have over 50 stores and are continually growing.
Cindy Crawford
Cindy Crawford
Cynthia Ann "Cindy" Crawford is an American model. Known for her trademark mole just above her lip, Crawford has adorned hundreds of magazine covers throughout her career. She was named #3 on VH1's 40 Hottest Hotties of the 90s...
Currently has her own line of shoes branded "5th Avenue" in store. This was followed after the Sugababes
Sugababes
The Sugababes are an English pop girl group based in London, consisting of members Heidi Range, Amelle Berrabah and Jade Ewen. The Sugababes were formed in 1998 with founding members Siobhán Donaghy, Mutya Buena and Keisha Buchanan. Their debut album, One Touch, was released in 2000 under London...
launched their own range back in 2008.
In 2011 Deichmann decided to change the logo, this was supposedly due to the old logo being masculine with the "blue shoe", Therefore they have gone for a softer D with an indentation. The new logo is being rolled out to all stores in the UK and Europe this year.
History
It started in 1913 in a blue-collar area of Essen-Borbeck, in the heart of Germany’s Ruhr district. Heinrich Deichmann, born in 1888, opened a cobblers’ shop and ran it with his wife Julie. Two generations and almost a century later, the company has developed into Europe’s market leader. Deichmann is currently active in 21 countries with about 3,000 local shops and employs approximately 30,000 people. Now as always, Deichmann is a family business that believes in growing through its own resources. Stock issues and bank loans are out of the question for Deichmann.Up to 1945, the company was shaped and limited by the politics and economics of the Weimar Republic
Weimar Republic
The Weimar Republic is the name given by historians to the parliamentary republic established in 1919 in Germany to replace the imperial form of government...
and the subsequent tyranny of Nazism
Nazism
Nazism, the common short form name of National Socialism was the ideology and practice of the Nazi Party and of Nazi Germany...
. The company’s founder, Heinrich Deichmann was against the regime in power. Among other things, he criticized the persecution of his Jewish compatriots, which he experienced at close range. He died in 1940 at the age of only 52. At this point, Heinz-Horst Deichmann, born in 1926, had occasionally been helping in the shop. His mother Julie sustained the shop through the war years. After the war, Heinz-Horst Deichmann studied medicine and theology. On the side, he continued to run the family business together with his mother.