Henry S. Levy and Sons
Encyclopedia
Henry S. Levy and Sons, popularly known as Levy's, was a bakery based in Brooklyn, New York, USA and most famous for their rye bread
. They are best known for their advertising campaign "You Don't Have to Be Jewish to Love Levy's", which columnist Walter Winchell
referred to as "the commercial [sic] with a sensayuma" (sense of humor).
One of the Levy's ad posters, featuring a Native American
biting into a Levy's rye sandwich, was included in the Oakland Museum of California
's 1999 exhibit "Posters American Style."
The Levy's brand is now owned by Arnold Bread, a division of George Weston Limited
.
Rye bread
Rye bread is a type of bread made with various percentages of flour from rye grain. It can be light or dark in color, depending on the type of flour used and the addition of coloring agents, and is typically denser than bread made from wheat flour...
. They are best known for their advertising campaign "You Don't Have to Be Jewish to Love Levy's", which columnist Walter Winchell
Walter Winchell
Walter Winchell was an American newspaper and radio gossip commentator.-Professional career:Born Walter Weinschel in New York City, he left school in the sixth grade and started performing in a vaudeville troupe known as Gus Edwards' "Newsboys Sextet."His career in journalism was begun by posting...
referred to as "the commercial [sic] with a sensayuma" (sense of humor).
One of the Levy's ad posters, featuring a Native American
Native Americans in the United States
Native Americans in the United States are the indigenous peoples in North America within the boundaries of the present-day continental United States, parts of Alaska, and the island state of Hawaii. They are composed of numerous, distinct tribes, states, and ethnic groups, many of which survive as...
biting into a Levy's rye sandwich, was included in the Oakland Museum of California
Oakland Museum of California
Oakland Museum of California or Oakland Museum is a museum dedicated to the art, history, and natural science of California located in Oakland, California....
's 1999 exhibit "Posters American Style."
The Levy's brand is now owned by Arnold Bread, a division of George Weston Limited
George Weston Limited
George Weston Limited , often referred to as Weston or Weston's, is Canada's largest food processing and distribution company. Founded by George Weston in 1882, the company today consists of Weston Foods, a wholly owned subsidiary, and Loblaw Companies Limited, the country's largest supermarket...
.