Here It Goes Again
Encyclopedia
"Here It Goes Again" is an alternative rock
/power pop
song by OK Go
, and is the third released single
(the fifth including radio-only singles) from the album Oh No
. It also appears on the compilation album Now 23
. It remains the band's only single to chart on the Billboard Hot 100
, where it entered the Top 40 at #38, mostly due to the music video. Featuring the band dancing on treadmills, the video became a staple on YouTube
; it is one of the most watched videos, with over 52 million views. In addition, the single peaked at #36 in the UK Singles Chart
on October 1, 2006, hence marking their second UK Top 40 single and their third UK Top 75 single. It was also featured on the video game Rock Band; according to MTV Games's Paul McGooyer, this helped to spur further interest in the band.
Its sole b-side, "The Lovecats", a cover of The Cure
's single
was previously released on the band's Do What You Want EP
and the single "A Million Ways
". An alternate version was nicknamed "UK Surf". The song was featured on the season 6 premiere of the American comedy series, Scrubs
.
s in a single continuous take
. Choreographed by Trish Sie
and directed by Sie and the band, it took a total of seventeen attempts to complete the video. As in the band's video for "A Million Ways
", Tim Nordwind lip-syncs the lead vocals instead of Damian Kulash
, following the format from the dance choreographed for the song "C-C-C-Cinnamon Lips", which Tim sings. The video debuted on YouTube
on July 31, 2006. , it has been viewed over 50 million times, but the video was taken down and reposted and now currently has over 10 million views. It premiered on VH1's Top 20 Countdown that same day. OK Go performed the dance routine live at the 2006 MTV Video Music Awards
.
The music video won the 2007 Grammy Award for Best Short Form Music Video
and the 2006 YouTube awards
for Most Creative Video.
In July 2011, the music video was named one of "The 30 All-TIME Best Music Videos" by Time Magazine
.
in the UK the same day as the single. After being featured in the January 2007 Grey's Anatomy
episode "Great Expectations", it was released in the US through iTunes on February 1, 2007 as a digital download.
Alternative rock
Alternative rock is a genre of rock music and a term used to describe a diverse musical movement that emerged from the independent music underground of the 1980s and became widely popular by the 1990s...
/power pop
Power pop
Power pop is a popular musical genre that draws its inspiration from 1960s British and American pop and rock music. It typically incorporates a combination of musical devices such as strong melodies, crisp vocal harmonies, economical arrangements, and prominent guitar riffs. Instrumental solos are...
song by OK Go
OK Go
OK Go is a rock band originally from Chicago, Illinois, USA, now residing in Los Angeles, California, USA. The band is composed of Damian Kulash , Tim Nordwind , Dan Konopka and Andy Ross , who joined them in 2005, replacing Andy Duncan...
, and is the third released single
Single (music)
In music, a single or record single is a type of release, typically a recording of fewer tracks than an LP or a CD. This can be released for sale to the public in a variety of different formats. In most cases, the single is a song that is released separately from an album, but it can still appear...
(the fifth including radio-only singles) from the album Oh No
Oh No
-Miscellaneous:* The band's cheaply-produced yet elaborately choreographed videos for "Here It Goes Again" and "A Million Ways" have become YouTube staples - particularly the video for the former song, featuring the band dancing on treadmills - and have done much to propel the songs, the album, and...
. It also appears on the compilation album Now 23
Now That's What I Call Music! 23 (U.S. series)
-References:...
. It remains the band's only single to chart on the Billboard Hot 100
Billboard Hot 100
The Billboard Hot 100 is the United States music industry standard singles popularity chart issued weekly by Billboard magazine. Chart rankings are based on radio play and sales; the tracking-week for sales begins on Monday and ends on Sunday, while the radio play tracking-week runs from Wednesday...
, where it entered the Top 40 at #38, mostly due to the music video. Featuring the band dancing on treadmills, the video became a staple on YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
; it is one of the most watched videos, with over 52 million views. In addition, the single peaked at #36 in the UK Singles Chart
UK Singles Chart
The UK Singles Chart is compiled by The Official Charts Company on behalf of the British record-industry. The full chart contains the top selling 200 singles in the United Kingdom based upon combined record sales and download numbers, though some media outlets only list the Top 40 or the Top 75 ...
on October 1, 2006, hence marking their second UK Top 40 single and their third UK Top 75 single. It was also featured on the video game Rock Band; according to MTV Games's Paul McGooyer, this helped to spur further interest in the band.
Its sole b-side, "The Lovecats", a cover of The Cure
The Cure
The Cure are an English rock band formed in Crawley, West Sussex in 1976. The band has experienced several line-up changes, with frontman, vocalist, guitarist and principal songwriter Robert Smith being the only constant member...
's single
The Lovecats
"The Love Cats" is a 1983 single by The Cure. It was the band's first Top 10 hit in the UK, peaking at number seven, and also hit number six in Australia. It later appeared on the compilation album Japanese Whispers....
was previously released on the band's Do What You Want EP
Do What You Want (EP)
Do What You Want is the third EP released by OK Go to promote their second album Oh No. It includes two songs that would later be released on the album and a third song, a cover of The Cure's "The Lovecats" which would also be later released as a b-side to the "A Million Ways" and the "Here It...
and the single "A Million Ways
A Million Ways
"A Million Ways" is a song by rock band OK Go from their album Oh No. It was the first song from the album to be released as a single and became the band's breakthrough song thanks to the internet sensation that was the accompanying music video....
". An alternate version was nicknamed "UK Surf". The song was featured on the season 6 premiere of the American comedy series, Scrubs
Scrubs (TV series)
Scrubs is an American medical comedy-drama television series created in 2001 by Bill Lawrence and produced by ABC Studios. The show follows the lives of several employees of the fictional Sacred Heart, a teaching hospital. It features fast-paced screenplay, slapstick, and surreal vignettes...
.
Music video
The music video of the song is an elaborate performance of the band dancing on treadmillTreadmill
A treadmill is an exercise machine for running or walking while staying in one place. The word treadmill traditionally refers to a type of mill which was operated by a person or animal treading steps of a wheel to grind grain...
s in a single continuous take
One shot (music video)
A "one-shot" is any music video which consists of action, continuous in time and space, from the perspective of a single camera — a single long take. In order to be able to make one shot videos several special techniques are used. Most commonly the stage props which are not currently caught on...
. Choreographed by Trish Sie
Trish Sie
Trish Sie is a Grammy Award-winning American choreographer and director. She has worked in children's entertainment, film, television, music video, stage, and ballroom DanceSport.-Biography:Sie was born Patricia Kulash in Washington, DC...
and directed by Sie and the band, it took a total of seventeen attempts to complete the video. As in the band's video for "A Million Ways
A Million Ways
"A Million Ways" is a song by rock band OK Go from their album Oh No. It was the first song from the album to be released as a single and became the band's breakthrough song thanks to the internet sensation that was the accompanying music video....
", Tim Nordwind lip-syncs the lead vocals instead of Damian Kulash
Damian Kulash
Damian Joseph Kulash Jr. is the lead singer and guitarist for Chicago-based rock band OK Go.-Early life:Born in Washington D.C., USA, Kulash graduated from St. Albans School in 1994, and later Brown University in 1998 with a concentration in Art-Semiotics. The family name was originally "Kulas"...
, following the format from the dance choreographed for the song "C-C-C-Cinnamon Lips", which Tim sings. The video debuted on YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
on July 31, 2006. , it has been viewed over 50 million times, but the video was taken down and reposted and now currently has over 10 million views. It premiered on VH1's Top 20 Countdown that same day. OK Go performed the dance routine live at the 2006 MTV Video Music Awards
2006 MTV Video Music Awards
The 2006 MTV Video Music Awards aired live on August 31, 2006, honoring the best music videos from the previous year. The show was hosted by Jack Black at Radio City Music Hall in New York City....
.
The music video won the 2007 Grammy Award for Best Short Form Music Video
Grammy Award for Best Short Form Music Video
The Grammy Award for Best Short Form Music Video is an honor presented at the Grammy Awards, a ceremony that was established in 1958 and originally called the Gramophone Awards, to performers, directors, and producers of quality short form music videos...
and the 2006 YouTube awards
YouTube Awards
The YouTube Awards are awards given out as formalizedic or comedy genres, as voted by the YouTube community. The awards were organized in 2007 to "call out some of the most popular videos and let the users choose which ones deserve some additional recognition"...
for Most Creative Video.
In July 2011, the music video was named one of "The 30 All-TIME Best Music Videos" by Time Magazine
Time (magazine)
Time is an American news magazine. A European edition is published from London. Time Europe covers the Middle East, Africa and, since 2003, Latin America. An Asian edition is based in Hong Kong...
.
UK Surf Mix
During the summer of 2006, the band recorded a slower version of Here It Goes Again "in their attic". This version, dubbed "UK Surf" or the "UK Surf Mix", was released on iTunesITunes
iTunes is a media player computer program, used for playing, downloading, and organizing digital music and video files on desktop computers. It can also manage contents on iPod, iPhone, iPod Touch and iPad....
in the UK the same day as the single. After being featured in the January 2007 Grey's Anatomy
Grey's Anatomy
Grey's Anatomy is an American medical drama television series created by Shonda Rhimes. The series premiered on March 27, 2005 on ABC; since then, seven seasons have aired. The series follows the lives of interns, residents and their mentors in the fictional Seattle Grace Mercy West Hospital in...
episode "Great Expectations", it was released in the US through iTunes on February 1, 2007 as a digital download.
Chart performance
| Chart (2006) | Peak position |
|---|---|
| New Zealand RIANZ Singles Chart | 28 |
| UK Singles Chart UK Singles Chart The UK Singles Chart is compiled by The Official Charts Company on behalf of the British record-industry. The full chart contains the top selling 200 singles in the United Kingdom based upon combined record sales and download numbers, though some media outlets only list the Top 40 or the Top 75 ... |
36 |
| U.S. Billboard Hot 100 | 38 |
| U.S. Billboard Hot Alternative Tracks | 17 |
| U.S. Billboard Pop 100 Pop 100 The Pop 100 was a songs chart that debuted in February 2005 and was released weekly by Billboard magazine in the United States until its discontinuation in 2009... |
34 |