Herself the Elf
Encyclopedia
Herself the Elf was a franchise line for young girls similar to Strawberry Shortcake
Strawberry Shortcake
Strawberry Shortcake is a licensed character owned by American Greetings, originally used in greeting cards and expanded to include dolls, posters, and other products...

. It was created by American Greetings
American Greetings
American Greetings Corporation, Inc. is the world's largest publicly-traded greeting card company. It is based in Brooklyn, Ohio and sells paper greeting cards, electronic greeting cards, party products , and electronic expressive content...

/Mattel
Mattel
Mattel, Inc. is the world's largest toy company based on revenue. The products it produces include Fisher Price, Barbie dolls, Hot Wheels and Matchbox toys, Masters of the Universe, American Girl dolls, board games, and, in the early 1980s, video game consoles. The company's name is derived from...

. It included a series of dolls, an animated special
The Magic of Herself the Elf
The Magic of Herself the Elf is a 1983 animated television special produced by the Canadian animation company, Nelvana Limited. Directed by John Celestri and Raymond Jafelice, it stars the voices of Jerry Orbach, Georgia Engel and Priscilla Lopez...

, books, records and an animated series.

Character Descriptions

"Herself the Elf is the elf in charge. When it comes to work, there's no job too large. She keeps nature running as smooth as can be; helps raise a fawn to a deer, a sapling to a tree. She's charming and fair and funny too. With her magical powers, there's nothing she can't do. Her wand has a bell with a beautiful ring. She got it from her father, the old elf king."

"Snowdrop" is pure as newly driven snow. When it comes to helping, she never says no. She spins snowflakes in blows breezes with such perfect care, it's no wonder she's in charge of water and air. She carries a wand with a caterpillar on the top. When it comes to good deeds, she never does stop."

"Meadow Morn is Herself's* best pal. She's feisty, she's quick, an adventurous gal. When it comes to creatures large and small, Meadow Morn* takes care of them all. She carries a wand with a bluebird at the end. She's Herself* and the animals' very best friend."

"Willow Song has extra keen ears, so she can listen to what no one else hears. She's in charge of all of nature's sounds, from the chirping of birds to the barking of hounds. She's often thought of as a daydreaming dear. But she's not as clumsy as she may appear. Her frog-tipped wand keeps villains away, making the woods safe, by night and day."

"Wood Pink is the elf designer. When it comes to good taste there's no one finer. She's in charge of all the colors of nature...the trees, sky, leaves, and every living creature. With just a flick from her butterfly-tipped wand she can camouflage an elephant, turn a brunette into a blonde."
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