High Street Dreams
Encyclopedia
High Street Dreams is a 2010 BBC
television series based around the development of products to sell in High Street
shops and Supermarkets.
and BBC HD
in the United Kingdom on Monday nights at 21:00. The first episode was aired on 10 May 2010 which saw The Singh Family and Muddy Boots try and find success in the food industry. Jo Malone and Nick Leslau
helped them understand what they needed to do to be ready to pitch to a national retailer.
The Singh Family needed to go back to the beginning of their branding process and recognise the most integral factors of their brand image. Loyd Grossman helped them understand why having four different titles on their one bottle was confusing for a consumer.
Muddy Boots understood the importance of brand essence but had got their design structure wrong. With almost unanimous results, their market research on the packaging proved that too much of the beefburger was shown and that it was squashed and unappealing.
It was back to the drawing board for both of them.
With the help of two London design agencies, they both had brand emersions and new concepts designed.
They were then set the challenge of pitching themselves to the customers in a large London Tescos store. They were to give our samples and ask for feedback on their new packaging prototypes.
At the end of that exercise, Jo and Nick were to decide whether they were ready to go through to pitch to supermarkets... they were.
The Singh Family pitched to Asda and Roland and Miranda of Muddy Boots pitched to Waitrose. Both were gloriously successful and will now launch their products in September. The Singhs will be in three Asda stores to begin with and Muddy Boots will start in Droitwich and Malvern Waitrose on 9 September.
BBC
The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...
television series based around the development of products to sell in High Street
High Street
High Street, or the High Street, is a metonym for the generic name of the primary business street of towns or cities, especially in the United Kingdom. It is usually a focal point for shops and retailers in city centres, and is most often used in reference to retailing...
shops and Supermarkets.
Broadcast
The 4 episode show was aired on BBC OneBBC One
BBC One is the flagship television channel of the British Broadcasting Corporation in the United Kingdom. It was launched on 2 November 1936 as the BBC Television Service, and was the world's first regular television service with a high level of image resolution...
and BBC HD
BBC HD
BBC HD is a high-definition television network provided by the BBC. The service was initially run as a trial from 15 May 2006 until becoming a full service on 1 December 2007...
in the United Kingdom on Monday nights at 21:00. The first episode was aired on 10 May 2010 which saw The Singh Family and Muddy Boots try and find success in the food industry. Jo Malone and Nick Leslau
Nick Leslau
Nick Leslau is an English commercial property millionaire, with an estimated fortune in the Sunday Times Rich List of £200 million. He owns Thorpe Park which he leases to Merlin Entertainment.-Biography:...
helped them understand what they needed to do to be ready to pitch to a national retailer.
The Singh Family needed to go back to the beginning of their branding process and recognise the most integral factors of their brand image. Loyd Grossman helped them understand why having four different titles on their one bottle was confusing for a consumer.
Muddy Boots understood the importance of brand essence but had got their design structure wrong. With almost unanimous results, their market research on the packaging proved that too much of the beefburger was shown and that it was squashed and unappealing.
It was back to the drawing board for both of them.
With the help of two London design agencies, they both had brand emersions and new concepts designed.
They were then set the challenge of pitching themselves to the customers in a large London Tescos store. They were to give our samples and ask for feedback on their new packaging prototypes.
At the end of that exercise, Jo and Nick were to decide whether they were ready to go through to pitch to supermarkets... they were.
The Singh Family pitched to Asda and Roland and Miranda of Muddy Boots pitched to Waitrose. Both were gloriously successful and will now launch their products in September. The Singhs will be in three Asda stores to begin with and Muddy Boots will start in Droitwich and Malvern Waitrose on 9 September.
Episodes
| Number | Title | Content | Viewers |
|---|---|---|---|
| 1 | "Food and Drink" | The brands for a chilli sauce and a gourmet beef burger are developed. Loyd Grossman Loyd Grossman Loyd Daniel Gilman Grossman, OBE, FSA is an American-British television presenter, chef and musician who has mainly worked in the UK.- Early life, education and honours :... also makes an appearance. |
|
| 2 | "Children and Toys" | The brands for a children's nutritional drink and outdoor play kit are developed. | |
| 3 | "Fashion" | The brands for scarves kitted by grannies and handmade jewellery are developed. | |
| 4 | "Home and Garden" |