HitFix, or the HitFix.com is an entertainment news website that launched in December 2008 specializing in breaking entertainment news, insider information and providing reviews and critiques of film, music and television. In mid 2010 HitFix crossed the 1,000,000 unique users per month barrier.

Founders

HitFix was founded by ex-Reed Business Information Development executive, Jen Sargent, and former L.A. Times and MSN.com film editor, Gregory Ellwood. The goal of Sargent and Ellwood was to create a site that fit into the gap between trade publications and gossip- or celebrity scandal-driven sites such as TMZ

TMZ.com

TMZ.com is a celebrity news website that debuted on November 8, 2005. It was a collaboration between America Online and Telepictures Productions, a division of Warner Bros., until Time Warner divested AOL in 2009. However, it is still affiliated with AOL News and has the AOL News logo affixed in...

 and to target an audience slightly skewed towards males – a unique approach in a female-driven industry.

Angel Investment

HitFix has twice benefited from investment from the Tech Coast Angels – the largest angel investment group in the United States. The first such investment came in February 2009 in the amount of $850,000. In June 2010 the Angels added to their commitment investing an additional $1,600,000.

Alan Sepinwall

After 14 years at the New Jersey Star-Ledger, Sepinwall—also known for his blog, "What's Alan Watching"—moved to HitFix fulltime in April 2010. Last spring, NBC executives went so far as to credit Sepinwall by name for his role in earning a renewal for Chuck

Chuck (TV series)

Chuck is an action-comedy/spy-drama television program from the United States created by Josh Schwartz and Chris Fedak. The series is about an "average computer-whiz-next-door" named Chuck, played by Zachary Levi, who receives an encoded e-mail from an old college friend now working for the Central...

. Slate Magazine credited Sepinwall with having "changed the nature of television criticism".

Gregory Ellwood

In addition to being one of its co-founders, Ellwood also reports on Movies and Awards for HitFix.

Drew McWeeny

Formerly known as “Moriarty,” Mcweeny previously wrote for Ain't It Cool News

Ain't It Cool News

Ain't It Cool News is a website founded and run by Harry Knowles, dedicated to news, rumors and reviews of upcoming and currently playing films and television projects, with an emphasis on science fiction, fantasy, horror, comic-book and action genres...

. In addition to being a screenwriter and movie critic, McWeeny now covers the movie industry for HitFix. McWeeny announced his move to HitFix in 2008 in a review of The Curious Case of Benjamin Button

The Curious Case of Benjamin Button

"The Curious Case of Benjamin Button" is a short story written by F. Scott Fitzgerald and first published in Colliers Magazine on May 27, 1922. It was subsequently anthologized in his book, Tales of the Jazz Age, which is occasionally published as The Curious Case of Benjamin Button and Other Jazz...

’’.

Melinda Newman

Newman is the former West Coast Bureau chief of Billboard Magazine and covers music for HitFix.

Katie Hasty

Hasty is a former associate editor for billboard.com and columnist for Billboard Magazine. In addition to covering music for the HitFix she also is the managing editor.