Hitbox
Encyclopedia
Hitbox was a popular web counter and web analytics
product created by WebSideStory
, until taken over by Omniture
subsequently taken over by Adobe
), originally for adult entertainment websites. It was now widely used by commercial & other organizations across a variety of industrial sectors as a complete and integrated metrics solution for monitoring web traffic and driving marketing. Adobe plan to completely phase it out by moving all their clients to their flagship product, SiteCatalyst
.
Companies place javascript
files on their web servers which are linked to from a html
script in the page code. The combination of the two makes a request from the data collection servers for each page viewed by a user. A cookie
is placed on the users computer which contains a unique id. This unique id is passed with the request to the data collection servers. During the processing of the data Hitbox ties together the page views to get a perspective of how the user moved through the site. Other, custom information can be passed in the request as well as information from the HTTP header of the browser, such as referrer and browser
details.
Some Web Analytics services have been declared spyware
by several anti-spyware organizations.
Web analytics
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage....
product created by WebSideStory
WebSideStory
WebSideStory, Inc., founded by Blaise Barrelet on September 10, 1996 as a website traffic analysis tool and links directory to market the web analytics product Hitbox and HBX. The company went public on September 28, 2004 . On May 9, 2007, the company rebranded itself as Visual Sciences, Inc. In...
, until taken over by Omniture
Omniture
Omniture is an online marketing and web analytics business unit owned by Adobe Systems. The Omniture Business Unit is based in Orem, Utah, with offices worldwide. It serves customers in 75 countries worldwide.- History :...
subsequently taken over by Adobe
Adobe
Adobe is a natural building material made from sand, clay, water, and some kind of fibrous or organic material , which the builders shape into bricks using frames and dry in the sun. Adobe buildings are similar to cob and mudbrick buildings. Adobe structures are extremely durable, and account for...
), originally for adult entertainment websites. It was now widely used by commercial & other organizations across a variety of industrial sectors as a complete and integrated metrics solution for monitoring web traffic and driving marketing. Adobe plan to completely phase it out by moving all their clients to their flagship product, SiteCatalyst
Omniture
Omniture is an online marketing and web analytics business unit owned by Adobe Systems. The Omniture Business Unit is based in Orem, Utah, with offices worldwide. It serves customers in 75 countries worldwide.- History :...
.
Companies place javascript
JavaScript
JavaScript is a prototype-based scripting language that is dynamic, weakly typed and has first-class functions. It is a multi-paradigm language, supporting object-oriented, imperative, and functional programming styles....
files on their web servers which are linked to from a html
HTML
HyperText Markup Language is the predominant markup language for web pages. HTML elements are the basic building-blocks of webpages....
script in the page code. The combination of the two makes a request from the data collection servers for each page viewed by a user. A cookie
Cookie
In the United States and Canada, a cookie is a small, flat, baked treat, usually containing fat, flour, eggs and sugar. In most English-speaking countries outside North America, the most common word for this is biscuit; in many regions both terms are used, while in others the two words have...
is placed on the users computer which contains a unique id. This unique id is passed with the request to the data collection servers. During the processing of the data Hitbox ties together the page views to get a perspective of how the user moved through the site. Other, custom information can be passed in the request as well as information from the HTTP header of the browser, such as referrer and browser
Browser
To browse or a browser may, among other concepts, refer to:*Browse, , a kind of orienting strategy in animals and human beings*Browsing , a type of herbivory*A user interface on a computer that allows navigation of objects...
details.
Some Web Analytics services have been declared spyware
Spyware
Spyware is a type of malware that can be installed on computers, and which collects small pieces of information about users without their knowledge. The presence of spyware is typically hidden from the user, and can be difficult to detect. Typically, spyware is secretly installed on the user's...
by several anti-spyware organizations.