Hollywood Candy Company
Encyclopedia
The Hollywood Candy Company or Hollywood Brands was an American confectionery
company formed in Hollywood, Minnesota in 1912 by Frank Martoccio.
bars. Martoccio invented a synthetic coating for his candy bars to keep them from melting in warm temperatures. Martoccio used only the very best ingredients-real cocoa butter, eggs, etc. and was still able to sell his milk chocolate bars for 3 cents compared to the 5 cent Hershey bar(1955). That was not continued after the company was sold in 1967.
Hollywood moved to Centralia
, Illinois in 1938. During the 1950s, the Hollywood Candy Company owned a Crosley Super Sport which was painted to look like the Zero candy bar wrapper and employed a midget, called Zero, to drive around and advertise the candy bar. In 1967 the Martoccio family sold Hollywood Brands to Consolidated Foods, later Sara Lee. The Centralia plant was destroyed in a fire in 1980.
In 1988 Hollywood Brands was acquired by the Leaf Candy Company
, then later became part of The Hershey Company
in 1996.
Confectionery
Confectionery is the set of food items that are rich in sugar, any one or type of which is called a confection. Modern usage may include substances rich in artificial sweeteners as well...
company formed in Hollywood, Minnesota in 1912 by Frank Martoccio.
History
Martoccio, head of the F.A. Martoccio Macaroni Company acquired a defunct candy factory in 1911 for the sole purpose of replacing one of his own factory's machines that had burned out. Martoccio was talked into buying the entire Pratt and Langhoft Candy plant and found himself in the confectionery business. He purchased another candy company the Pendergast Candy Company of Minneapolis in 1927, changing the name to Hollywood Brands in 1933. The Pendergast Company had discovered the method of making a fluffy nougat for candy bars that was copied by Frank Mars for his Milky WayMilky Way
The Milky Way is the galaxy that contains the Solar System. This name derives from its appearance as a dim un-resolved "milky" glowing band arching across the night sky...
bars. Martoccio invented a synthetic coating for his candy bars to keep them from melting in warm temperatures. Martoccio used only the very best ingredients-real cocoa butter, eggs, etc. and was still able to sell his milk chocolate bars for 3 cents compared to the 5 cent Hershey bar(1955). That was not continued after the company was sold in 1967.
Hollywood moved to Centralia
Centralia
-Places:Australia* Central AustraliaCanada* Centralia, OntarioUSA* Centralia, California* Centralia, Illinois**Centralia, Illinois * Centralia, Iowa* Centralia, Kansas* Centralia, Missouri* Centralia, New York* Centralia, Oklahoma...
, Illinois in 1938. During the 1950s, the Hollywood Candy Company owned a Crosley Super Sport which was painted to look like the Zero candy bar wrapper and employed a midget, called Zero, to drive around and advertise the candy bar. In 1967 the Martoccio family sold Hollywood Brands to Consolidated Foods, later Sara Lee. The Centralia plant was destroyed in a fire in 1980.
In 1988 Hollywood Brands was acquired by the Leaf Candy Company
Leaf Candy Company
Leaf International BV is a market leader in candy, chewing gum and pastilles in Sweden, the Netherlands, Finland and Belgium and has a number two position in Norway, Denmark, Belgium and Italy. In total Leaf products are sold in more than 50 countries worldwide...
, then later became part of The Hershey Company
The Hershey Company
The Hershey Company, known until April 2005 as the Hershey Foods Corporation and commonly called Hershey's, is the largest chocolate manufacturer in North America. Its headquarters are in Hershey, Pennsylvania, which is also home to Hershey's Chocolate World. It was founded by Milton S...
in 1996.
Products
Amongst Hollywood's confectionery products were:- Butter-Nut (1916) with use of the name successfully defended in a court case challenging the name for use in a chocolate bar
- ZeroZERO barThe ZERO candy bar, introduced in 1920, is a candy bar composed of a combination of caramel, peanut and almond nougat covered with a layer of white fudge...
White coating that did not melt in heat. A silver wrapper with large blue and silver ZERO across the top (1920) - Milkshake (1927) (similar to a Milky Way barMilky Way barThe Milky Way bar is a chocolate bar distributed by the Mars confectionery company. The American version of the Milky Way bar is made of chocolate-malt nougat topped with caramel and covered with milk chocolate and is very similar to the Mars bar sold in other countries...
, but with malt flavor instead of chocolate flavor only) - Pay DayPayDay (confection)PayDay is a candy bar consisting of salted peanuts around a center of caramel, currently produced by The Hershey Company.-History:PayDay was first introduced in 1932 by Frank Martoccio. Martoccio founded the F.A. Martoccio Macaroni Company, and also later served as head of the Hollywood Candy...
(1932) Carmel nougat coated with whole peanuts. Still produced today (2009) - Hollywood (dark chocolate coating carmel, nougat and peanuts)
- Big Time (a Milkshake bar with peanuts) Red wrapper with Big Time written across the top
- Red Sails
- Smooth Sailing (dark chocolate coating nougat)A blue wrapper with silver sailboats
- 747
- Almond
- Swinger
- Buccaneers
- Treasure Bar