Home Made Simple
Encyclopedia
Home Made Simple is a a lifestyle brand that features tips, advice and ideas for the home primarily on its website, TV show and through email. It is supported by the Procter & Gamble
brands: Cascade, Dawn
, Febreze
, Gain Ultra, Mr. Clean
, and Swiffer
.
Home Made Simple is what marketers call a cohort site, a website that promotes a product or multiple products by providing helpful information, like recipes and tips, not solely advertising and marketing messages.
, P&G brought the program in-house and extended it into a CRM
email program and website offering "simple, creative ideas and cleaning solutions for women in their homes." Featured content is focused on the following categories:
Home Made Simple distributes regular emails that include featured content, product news, sweepstakes and coupon offers from the sponsoring brands.
Home Made Simple releases a coupon booklet twice a year with coupons promoting the sponsors’ products. The booklet is accessible via television promotions and on the Home Made Simple website.
. It is a weekly home improvement reality show based on the Home Made Simple website.
The hosts of the show through Season 8 were Home Maven: Patrick Brown, Decor Maven: Wanda Colon and Cooking Maven: Jamika Pessoa.
The featured guest of each week’s show were nominated by their friends or family on the Home Made Simple website. Friends help the featured guest with projects in their home with guidance from the hosts.
Common projects on the show are easy meals, minor fix-its, room organization and interior decorating. The Home Mavens share expert tips in each episode.
Products from Mr. Clean, Febreze, Dawn, Cascade and Swiffer, the sponsoring brands, are used throughout the show.
The show moved to OWN: Oprah Winfrey Network at the start of Season 9, October 23, 2011, and featured two major changes: 1) The show is now hosted by Paige Davis
(former host of Trading Spaces
) , and 2) The mavens have been replaced with a panel of experts. The new experts include: cooking experts Jesse Brune and Ceci Carmichael; design expert Kristan Cunningham
; design, planning and cooking expert Tracy Metro; design and carpentry expert Brooks Utley; and architecture expert Kenneth Wingard.
(Griffin). The Home Made Simple Book, Fresh Ideas to Make Your Own, includes tips, projects, and recipes for home while providing readers with pages for personalizing projects with their own ideas.
Procter & Gamble
Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....
brands: Cascade, Dawn
Dawn
Dawn is the time that marks the beginning of the twilight before sunrise. It is recognized by the presence of weak sunlight, while the sun itself is still below the horizon...
, Febreze
Febreze
Febreze is a brand of household odor eliminator manufactured by Procter & Gamble, sold in North America, Europe, Asia, Australia and New Zealand...
, Gain Ultra, Mr. Clean
Mr. Clean
Mr. Clean is a brand name fully owned by Procter & Gamble. It is used for a cleaning solution and related products, and as "Mr. Clean Magic Eraser", for a melamine foam cleaner.-History:...
, and Swiffer
Swiffer
Swiffer is a line of cleaning products by Procter and Gamble. Introduced in 1999, the brand uses the "razor-and-blades business model"; in this case, the consumer purchases the handle assembly at a low price, but must continue to purchase replacement refills and pads over the life of the product...
.
Home Made Simple is what marketers call a cohort site, a website that promotes a product or multiple products by providing helpful information, like recipes and tips, not solely advertising and marketing messages.
Website and Emails
Home Made Simple began in 2000 as a sponsored content microsite developed and launched on the Women.com Network. In 2001, after the purchase of Women.com by iVillageIVillage
iVillage, Inc. is a media company that is owned by NBCUniversal. The site focuses on categories targeted at women, including Food, Health, Entertainment, Family, Beauty & Style. Additional businesses and brand extensions within iVillage Networks include iVillage UK, NBC Digital Health Network,...
, P&G brought the program in-house and extended it into a CRM
Customer relationship management
Customer relationship management is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing,...
email program and website offering "simple, creative ideas and cleaning solutions for women in their homes." Featured content is focused on the following categories:
- Food + Recipes
- Home Organization
- Crafts
- Home Décor
- Holiday + Party
- Gardening
- Cleaning
Home Made Simple distributes regular emails that include featured content, product news, sweepstakes and coupon offers from the sponsoring brands.
Home Made Simple releases a coupon booklet twice a year with coupons promoting the sponsors’ products. The booklet is accessible via television promotions and on the Home Made Simple website.
TV show
In the summer of 2006 the Home Made Simple TV show debuted on the US cable network TLCTLC (TV channel)
TLC is an American cable TV specialty channel which initially focused on educational content. Since 1991 TLC has been owned by Discovery Communications, the same company that operates the Discovery Channel, Animal Planet and The Science Channel, as well as other learning-themed networks...
. It is a weekly home improvement reality show based on the Home Made Simple website.
The hosts of the show through Season 8 were Home Maven: Patrick Brown, Decor Maven: Wanda Colon and Cooking Maven: Jamika Pessoa.
The featured guest of each week’s show were nominated by their friends or family on the Home Made Simple website. Friends help the featured guest with projects in their home with guidance from the hosts.
Common projects on the show are easy meals, minor fix-its, room organization and interior decorating. The Home Mavens share expert tips in each episode.
Products from Mr. Clean, Febreze, Dawn, Cascade and Swiffer, the sponsoring brands, are used throughout the show.
The show moved to OWN: Oprah Winfrey Network at the start of Season 9, October 23, 2011, and featured two major changes: 1) The show is now hosted by Paige Davis
Paige Davis
Mindy Paige Davis , billed as Paige Davis, is an American actress best known as a host of the reality television series Trading Spaces.-Early life and career:...
(former host of Trading Spaces
Trading Spaces
Trading Spaces is an hour-long American television reality program that aired from 2000 to 2008 on the cable channels TLC and Discovery Home. The format of the show was based on the BBC TV series Changing Rooms. The show ran for eight seasons....
) , and 2) The mavens have been replaced with a panel of experts. The new experts include: cooking experts Jesse Brune and Ceci Carmichael; design expert Kristan Cunningham
Kristan Cunningham
Kristan Cunningham is an American actress and interior designer living in Los Angeles, CA, U.S. She studied interior design at the University of Charleston...
; design, planning and cooking expert Tracy Metro; design and carpentry expert Brooks Utley; and architecture expert Kenneth Wingard.
Book
In 2010, Home Made Simple wrote and published a book through St. Martin's PressSt. Martin's Press
St. Martin's Press is a book publisher headquartered in the Flatiron Building in New York City. Currently, St. Martin's Press is one of the United States' largest publishers, bringing to the public some 700 titles a year under eight imprints, which include St. Martin's Press , St...
(Griffin). The Home Made Simple Book, Fresh Ideas to Make Your Own, includes tips, projects, and recipes for home while providing readers with pages for personalizing projects with their own ideas.