Hong Kong Audit Bureau of Circulations
Encyclopedia
The Hong Kong Audit Bureau of Circulations (Chinese:
香港出版銷數公證會), or HKABC in short, was established in April 1995.
It is a non-profit organization
which aims at promoting the cause of circulation auditing in Hong Kong
. It seeks to encourage a higher standard of circulation data management and reporting so as to protect the rights of advertisers and media
buyers, and uphold the integrity and credibility of publishers.
Chinese language
The Chinese language is a language or language family consisting of varieties which are mutually intelligible to varying degrees. Originally the indigenous languages spoken by the Han Chinese in China, it forms one of the branches of Sino-Tibetan family of languages...
香港出版銷數公證會), or HKABC in short, was established in April 1995.
It is a non-profit organization
Non-profit organization
Nonprofit organization is neither a legal nor technical definition but generally refers to an organization that uses surplus revenues to achieve its goals, rather than distributing them as profit or dividends...
which aims at promoting the cause of circulation auditing in Hong Kong
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...
. It seeks to encourage a higher standard of circulation data management and reporting so as to protect the rights of advertisers and media
Mass media
Mass media refers collectively to all media technologies which are intended to reach a large audience via mass communication. Broadcast media transmit their information electronically and comprise of television, film and radio, movies, CDs, DVDs and some other gadgets like cameras or video consoles...
buyers, and uphold the integrity and credibility of publishers.