Hong Kong Top Brand Awards
Encyclopedia
Hong Kong Top Brand Awards (formerly known as Hong Kong Top Ten Brandnames Awards; renamed in 2004) is a competition held in the Hong Kong Products Expo.
companies, to encourage producers in pursuit of superiority, to promote Hong Kong
products, and to augment the profile, both locally and internationally, of Hong Kong
industry.
For "Emerging Brand" and "The Most Popular Brand On-line," they are entitled to use the "Hong Kong Top Brand Mark" for promoting the general image of the winning company and brand name within one year, provided that the full title of the award is accordingly indicated.
Objectives
Hong Kong Top Brand Awards aims at giving recognition to outstanding brand names founded by Hong KongHong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...
companies, to encourage producers in pursuit of superiority, to promote Hong Kong
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...
products, and to augment the profile, both locally and internationally, of Hong Kong
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...
industry.
Eligibility
- To be eligible, the entry brand name should be established in Hong KongHong KongHong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...
or have considerably intimate relations with Hong Kong, e.g.:- the brand name targeted at Hong Kong market for the most part;
- the controlling shareholders of the entry company being Hong Kong residents;
- the correlated products primarily manufactured in Hong Kong; or
- the brand having noteworthy contribution to or influences on Hong Kong's industrial and economic development.
- The entry brand name should have been registered with the Intellectual Property Department, HKSAR. Otherwise, the entry company should produce adequate proof to elucidate uniqueness and proprietorship of the brand name.
- The entry entity should hold a valid Hong Kong Business Registration Certificate, and it must demonstrate to the fulfilment of the organizer that it has exclusive rights in regard to the manufacture or allocation of the entry brand name.
- Previous winners of the Awards (including Hong Kong Top Brand and Hong Kong Premier Brand) are subject to a one-year moratorium and will recommence entitlement in the third year from the winning.
Rename and Introduction of new logos
From 2004, the Hong Kong Top Ten Brandnames Awards was re-named as "Hong Kong Top Brand Awards" and a brand-new logo has been implemented to reinstate the previous Award logo. The "Hong Kong Top Brand Mark" was designed under the supervision of the famous local designer, Kan Tai Keung (靳埭強). While retaining the fundamental features of previous "Top Mark", the new mark looks more internationalised, noticeable, fashionable and vibrant. On 2005 January 1, the previous Award logo will be totally suspended for any purpose. To reinforce the supervision of the use of logo, the Association also put the Hong Kong Top Brand Mark Scheme into practice autonomously, so as to bring in a unified identity system for Awardees, and to improve the reviewing process and continuing development of the Award.Hong Kong Top Brand Mark
All awardees should account to the Organizer concerning products under the winning brands. For winners of "Hong Kong Top Brand Awards" and "Hong Kong Premier Brand Awards," they could apply for Hong Kong Top Brand Mark by product grouping and spirit, if meeting the evaluation requirements, be conferred a license to use the "Hong Kong Top Brand Mark" for dealing endorsement corresponding to the certified product categories, the winning company or brand name, e.g., printing on wrapping, commercials, letterhead, and other promo materials. The license is subject to renewal on an annual basis. If the winning company falls short to renew license for any product, it should not use the Mark in any case use the Mark or promote individual products by means of the awards; and they are required to evidently signify the entire title of the award, the year of conferment and the name of Organizer whenever quoting the award in literature.For "Emerging Brand" and "The Most Popular Brand On-line," they are entitled to use the "Hong Kong Top Brand Mark" for promoting the general image of the winning company and brand name within one year, provided that the full title of the award is accordingly indicated.
Judging Criteria
- Assessment is primarily based on the following factors:
- Reputation (Hong KongHong KongHong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...
, Mainland ChinaMainland ChinaMainland China, the Chinese mainland or simply the mainland, is a geopolitical term that refers to the area under the jurisdiction of the People's Republic of China . According to the Taipei-based Mainland Affairs Council, the term excludes the PRC Special Administrative Regions of Hong Kong and...
& Overseas) - Product Distinctiveness
- Novelty
- Quality
- Image and Packaging
- Environmental Performance
- Reputation (Hong Kong
- Entries should go through a Preliminary Screening before entering the Final Judging, which in sequence consists of an interview by the Final Judging Panel and Public Polling. The Public Polling comprises On-line Polling and On-site Polling, which are held via InternetInternetThe Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...
and at the Expo venue respectively. "The Most Popular Brand On-line" is selected mainly based on the result of the On-line Polling; while final decision on the other Award categories is based on review by Judging Panel with the results of On-site Polling and On-site Assessment taken into consideration. - All decisions made by the Judging Panel and the Organizer will be concluding and binding in all respects in all matters relating to the Award.
1999
- A-Fontane
- Airland
- Aji IchibanAji IchibanAji Ichiban is one of the largest snack food franchises founded in Hong Kong. There are over 90 international locations in varying international destinations.-Product:...
- GP Batteries
- Hang Heung
- Knife Brand
- Lee Kum KeeLee Kum KeeLee Kum Kee International Holdings Ltd. is a food company which specialized in manufacturing oyster flavored sauce and a wide range of authentic Chinese and Asian sauces founded by Lee Kum Sheung in 1888 in Nanshui, a small town in Guangdong. Its primary brand, Lee Kum Kee is well known throughout...
- Nin Jiom
- Hoe Hin Pak Fah Yeow
- Wing WahWing WahWing Wah is a Hong Kong based restaurant chain and food manufacturer. The parent company of Wing Wah is Wing Wah Food Manufactory Limited . Their many products include Chinese sausage, cakes, and teas. However, their most famous and popular product is mooncakes.-History:The company was first...
Top Ten Brandnames
- AXE
- Crocodile
- Eagle's
- Goodway
- Lion & Globe Brand
- Long Far
- Red A
- Sau Tao Brand
- Universe
- VitasoyVitasoyVitasoy is a brand of beverages and desserts in Hong Kong. Founded in 1940, it now operates under the Vitasoy International Holdings Limited based in Hong Kong....
Top Ten Brandnames
- Aqua Pure
- Dai Pai DongDai Pai DongDai Pai Dong is a chain of medium range restaurants based in Hong Kong, owned by the Kampery Group . The chain has nothing to do with the traditional dai pai dong, except the name....
- Eu Yan SangEu Yan SangEu Yan Sang is a company that specialises in traditional Chinese medicine. It currently runs more than 160 retail outlets in Hong Kong, Macau, China, Malaysia, and Singapore, plus two factories in Hong Kong and Malaysia...
- Flower
- Garden Bakeries
- German Tops
- Golden Elephant Brand
- Maid Brand
- Tung Rong Hung
- Wai Yuen Tong
Top Ten Brandnames
- Camel Brand
- Chicks
- Chow Tai Fook
- Four Seas
- Hung Fook Tong
- Lamex
- Lo Hong Ka
- Neil PrydeNeil PrydeNeilPryde Ltd. is a Hong Kong based Sports Group composed of three key business platforms - manufacturing, distribution and brand management....
- Red Lantern
- Sea Horse
Top Ten Brandnames
- 3D-Gold
- AmoyAmoy FoodAmoy Food Limited is a cooking sauce and condiments manufacturer in Hong Kong, China. Its products, which now includes foodstuffs such as frozen foods and instant foods for heating in a microwave oven, are sold around the world...
- Fortune
- Golden Statue
- Greendotdot
- Maxim'sMaxim's CateringMaxim's is Hong Kong's largest food & beverage corporation and restaurant chain. Founded in 1956 by Dr James Tak Wu and his brother S.T...
- OctopusOctopus cardThe Octopus card is a rechargeable contactless stored value smart card used to transfer electronic payments in online or offline systems in Hong Kong...
- Sau San Tong
- Watsons WaterWatsons WaterWatsons Water is a producer and distributor of bottled distilled water based in Hong Kong. The company has production plants in Hong Kong, Beijing, Shanghai, and Guangzhou. Their product is consumed across the Asia-Pacific region, including Singapore, Malaysia, and Taiwan.- History :Watsons Water...
- Weiyuen
Hong Kong Top Brand
- American Roses Brand
- Doll noodle
- FLUIDFLUIDFLUID is a graphical editor that is used to produce FLTK source code. FLUID edits and saves its state in text .fl files, which can be edited in a text editor for finer control over display and behavior.After designing the application, FLUID compiles the .fl file into a .cxx file, which defines all...
- Fung Yip
- Goods of DesireGoods of DesireGoods of Desire is a lifestyle brand company based in Hong Kong. Its name is derived from the phonetic translation of the Cantonese words meaning "to live better" . Founded in 1996 by Douglas Young and Benjamin Lau, G.O.D. has collaborated with such companies as Coca Cola, Microsoft, Swarovski,...
- German Pool
- Imperial Bird's Nest
- Luk Fook Jewellery
- Saint Honore
- San Miguel Brewery
- Tien Chu
Hong Kong Top Brand
- Catalo
- LK
- Madame Pearl's
- Mr. JuicyMr. JuicyMr. Juicy is a leading juice producer and distributor in Hong Kong, dominating over 65% market share in Hong Kong. It offers wide range of juice including orange, apple, grape, blackcurrant, pink grapefruit and mango. It is owned by AS Watson, a wholly owned subsidiary of Hutchison Whampoa Limited....
- Super Star
- TaikooSwire GroupThe Swire Group is a transnational corporation headquartered in the Swire House in the City of Westminster, London, England. It controls a range of wholly owned businesses, including deep-sea shipping, cold storage, road transport, and agricultural activities. The current chairman is James...
- Tung Chun
- Vita Green LingzhiVita GreenVita Green Health Products Co., Ltd. , also as known as Vita Green, is a manufacturer and distributor of health and beauty products in Hong Kong. The company was set up in 1993 with two GMP certified factories...
External links
- Hong Kong Product Expo official website
- The Most Popular Brand On-line Polling
- Parade of HK Top Brands: 2003, 2004