Honk (Social Automotive Website)
Encyclopedia
Honk is a social automotive website developer headquartered in San Francisco, California. The company was co-founded by Tom Taira and Stephanie LaCrosse in 2009 to develop web and mobile solutions that enable consumers to find their perfect car in fun and social ways.
Honk operates Honk.com, a website that features user-generated car reviews, new car pricing information, and several social shopping
features.
A beta version of Honk.com was launched in November 2009.
Honk’s “social recommendation engine” enables consumers to find recommendations on cars based on their demographic and psychographic
backgrounds. Using its social search tool, Honk users can input their age, gender, favorite hobbies, etc. and the social recommendation engine then looks to see which car models are most preferred by other people with the same characteristics. The Honk database features anonymous data from several hundred thousand automobile shoppers and buyers in the United States.
Honk operates Honk.com, a website that features user-generated car reviews, new car pricing information, and several social shopping
Social shopping
Social Shopping is a method of e-commerce where shoppers' friends become involved in the shopping experience. Social shopping attempts to use technology to mimic the social interactions found in physical malls and stores.-Five categories of social shopping:...
features.
A beta version of Honk.com was launched in November 2009.
Honk’s “social recommendation engine” enables consumers to find recommendations on cars based on their demographic and psychographic
Psychographic
In the fields of marketing, demographics, opinion research, and social research in general, psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables...
backgrounds. Using its social search tool, Honk users can input their age, gender, favorite hobbies, etc. and the social recommendation engine then looks to see which car models are most preferred by other people with the same characteristics. The Honk database features anonymous data from several hundred thousand automobile shoppers and buyers in the United States.