Honmei Choco literally, "true feeling chocolate" in Japanese

Japanese language

is a language spoken by over 130 million people in Japan and in Japanese emigrant communities. It is a member of the Japonic language family, which has a number of proposed relationships with other languages, none of which has gained wide acceptance among historical linguists .Japanese is an...

. Honmei choco is chocolate given by women on Valentine's day

Valentine's Day

Saint Valentine's Day, commonly shortened to Valentine's Day, is an annual commemoration held on February 14 celebrating love and affection between intimate companions. The day is named after one or more early Christian martyrs named Saint Valentine, and was established by Pope Gelasius I in 496...

 to men whom the giver has romantic feelings for. This is often given to boyfriends, prospective boyfriends, and husbands. Honmei chocolate is higher-quality and more expensive than giri choco

Giri choco

is chocolate given by women to men on Valentine's day. It is a relatively cheap type of chocolate women give to male co-workers, casual acquaintances, and others to whom they have no strong attachment...

 ("obligation chocolate"). Giri choco is given to male coworkers and other men to whom the woman has no romantic attachment.

Homemade honmei choco is also popular.

This is generally reciprocated on White day

White Day

is a day that is marked in Japan and South Korea on March 14, one month after Valentine's Day.-In Japan:In Japan, Valentine's Day is observed by females who present chocolate gifts , usually to a male, as an expression of love, courtesy or social obligation...

, celebrated on March 14th, when men buy candy and gifts for women.