Horse Outside
Encyclopedia
Horse Outside is a single by a Limerick
group called the The Rubberbandits
. It was released on 8 December 2010, after its accompanying music video was aired on RTÉ Television
programme Republic of Telly
. The video gained almost 2.5 million views in ten days on video sharing site YouTube
and now has over 7 million views, also gained popularity in its campaign to become the Irish Christmas number one single
of 2010, ultimately finishing second.
but did not perform the song. "If you go on the 'Late, Late Show' they make you perform without cursing," main member Blindboy Boat Club said. "There are 17 instances of the word "fuck" in the our song and we don't want to perform it without those curses so we're not doing it." RTE
insisted the reason was that the programme was "fully booked" for live performances, and The Rubberbandits had been a "last-minute" addition. Instead, the programme aired a portion of the video.
. The chaplain has accused the group of not being ‘up-front’ with him about the filming. "They got permission to use the space in the university but I wasn’t clear at the time as to exactly the nature of the filming", he said. The video features Irish model Madeline Mulqueen playing the sought-after bridesmaid at the wedding.
and CNBC
) picked up on the phenomenon running blog pieces on the video and its content after its success on YouTube. Paddy Power
placed the track at 8/11 and as favourite for Christmas number one single
in Ireland
. However, the effort fell short, finishing at #2 on the Christmas chart and losing to The X Factor
winner Matt Cardle
by over 25,000 sales, in part because the record companies failed to deliver the 25,000 extra singles to record stores until one day after the deadline for the Christmas charts. Most stores were sold out of the existing stocks, which originally had only 5,000 available.
Limerick
Limerick is the third largest city in the Republic of Ireland, and the principal city of County Limerick and Ireland's Mid-West Region. It is the fifth most populous city in all of Ireland. When taking the extra-municipal suburbs into account, Limerick is the third largest conurbation in the...
group called the The Rubberbandits
The Rubberbandits
The Rubberbandits are the award-winning comedy hip-hop duo of Blindboy Boat Club and Mr. Chrome from Limerick, Ireland. Primarily a satirical stage and television act, they have performed throughout Ireland, the UK and USA with shows at events such as Electric Picnic Oxegen and the Bulmers...
. It was released on 8 December 2010, after its accompanying music video was aired on RTÉ Television
RTÉ Television
RTÉ Television is a department of Ireland's state broadcaster Raidió Teilifís Éireann.The first channel to broadcast was Telefís Éireann which began broadcasting on 31 December 1961...
programme Republic of Telly
Republic of Telly
Republic of Telly is a comedy TV review and magazine programme on Irish public broadcaster, RTÉ Two. Presented by comedian Dermot Whelan. The show takes a satirical look at television, mocking various Irish and British TV channels, including sketches and special guests making an appearance from...
. The video gained almost 2.5 million views in ten days on video sharing site YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
and now has over 7 million views, also gained popularity in its campaign to become the Irish Christmas number one single
Christmas number one single
The Christmas number one single is a single that reaches number one on the national pop music charts in the week immediately prior to Christmas. It is primarily a pop culture phenomenon in the United Kingdom and in the neighboring Republic of Ireland....
of 2010, ultimately finishing second.
Promotion
On 17 December 2010, the Rubberbandits appeared on the Late Late showThe Late Late Show
The Late Late Show, sometimes referred to as The Late Late, or in some cases by the acronym LLS, is the world's longest-running chat show by the same broadcaster and the official flagship television programme of Irish broadcasting company RTÉ...
but did not perform the song. "If you go on the 'Late, Late Show' they make you perform without cursing," main member Blindboy Boat Club said. "There are 17 instances of the word "fuck" in the our song and we don't want to perform it without those curses so we're not doing it." RTE
RTE
RTÉ is the abbreviation for Raidió Teilifís Éireann, the public broadcasting service of the Republic of Ireland.RTE may also refer to:* Recep Tayyip Erdoğan, 25th Prime Minister of Turkey...
insisted the reason was that the programme was "fully booked" for live performances, and The Rubberbandits had been a "last-minute" addition. Instead, the programme aired a portion of the video.
Video
The video, which shows a wedding scene, used exterior shots from Milford Church, while interior shots were filmed in a contemplative centre at the University of LimerickUniversity of Limerick
The University of Limerick is a university in Ireland near the city of Limerick on the island's west coast. It was established in 1972 as the National Institute for Higher Education, Limerick and became a university by statute in 1989 in accordance with the University of Limerick Act 1989...
. The chaplain has accused the group of not being ‘up-front’ with him about the filming. "They got permission to use the space in the university but I wasn’t clear at the time as to exactly the nature of the filming", he said. The video features Irish model Madeline Mulqueen playing the sought-after bridesmaid at the wedding.
Campaign for the Christmas number one
International press (such as the SpectatorThe Spectator
The Spectator is a weekly British magazine first published on 6 July 1828. It is currently owned by David and Frederick Barclay, who also owns The Daily Telegraph. Its principal subject areas are politics and culture...
and CNBC
CNBC
CNBC is a satellite and cable television business news channel in the U.S., owned and operated by NBCUniversal. The network and its international spinoffs cover business headlines and provide live coverage of financial markets. The combined reach of CNBC and its siblings is 390 million viewers...
) picked up on the phenomenon running blog pieces on the video and its content after its success on YouTube. Paddy Power
Paddy Power
Paddy Power is Ireland’s largest bookmaker. Offline it conducts business through a chain of licensed betting offices and by operating Ireland's largest telephone betting service. Online it offers sports betting, online poker, online bingo, online casino games and spread betting...
placed the track at 8/11 and as favourite for Christmas number one single
Christmas number one single
The Christmas number one single is a single that reaches number one on the national pop music charts in the week immediately prior to Christmas. It is primarily a pop culture phenomenon in the United Kingdom and in the neighboring Republic of Ireland....
in Ireland
Republic of Ireland
Ireland , described as the Republic of Ireland , is a sovereign state in Europe occupying approximately five-sixths of the island of the same name. Its capital is Dublin. Ireland, which had a population of 4.58 million in 2011, is a constitutional republic governed as a parliamentary democracy,...
. However, the effort fell short, finishing at #2 on the Christmas chart and losing to The X Factor
The X Factor (UK)
The X Factor is a British television music competition to find new singing talent. Created by Simon Cowell, it began in September 2004 and is contested by aspiring singers drawn from public auditions. It is the originator of the international X Factor franchise. The seven series of the show to date...
winner Matt Cardle
Matt Cardle
Matthew Sheridan "Matt" Cardle is an English singer-songwriter and guitarist who rose to fame after winning the seventh series of The X Factor in 2010. He received a £1 million recording contract with Syco Music by winning, and his debut number one single "When We Collide" was released immediately...
by over 25,000 sales, in part because the record companies failed to deliver the 25,000 extra singles to record stores until one day after the deadline for the Christmas charts. Most stores were sold out of the existing stocks, which originally had only 5,000 available.
Chart positions
| Chart (2010) | Peak position |
|---|---|