House of Prince A/S, is a Danish

Denmark

Denmark is a Scandinavian country in Northern Europe. The countries of Denmark and Greenland, as well as the Faroe Islands, constitute the Kingdom of Denmark . It is the southernmost of the Nordic countries, southwest of Sweden and south of Norway, and bordered to the south by Germany. Denmark...

 cigarette

Cigarette

A cigarette is a small roll of finely cut tobacco leaves wrapped in a cylinder of thin paper for smoking. The cigarette is ignited at one end and allowed to smoulder; its smoke is inhaled from the other end, which is held in or to the mouth and in some cases a cigarette holder may be used as well...

 manufacturer. As Denmark’s only cigarette manufacturer, it was an independent subsidiary of Scandinavian Tobacco Company

Scandinavian Tobacco Company

The Scandinavian Tobacco Company , is one of Denmark's largest international companies. It was formed in 1961 by merging the cigarette manufacturing parts of C.W. Obels Tobaksfabrik, Chr. Augustinus Fabrikker and R...

 until its sale to British American Tobacco

British American Tobacco

British American Tobacco p.l.c. is a global tobacco company headquartered in London, United Kingdom. It is the world’s second largest quoted tobacco company by global market share , with a leading position in more than 50 countries and a presence in more than 180 countries...

 in 2008.

The history of House of Prince dates to 1990 during reconstruction of Scandinavian Tobacco Company, and now houses all cigarette tobacco manufacturing of that company.

The factory was built in 1951 and is located in Søborg, Denmark and produces approximately 60 million cigarettes daily. Most cigarettes made in a day was 85 million. The factory will close in 2011 .

The company supplies 95% of the Danish market and 37% of the Scandinavian market. The brand Prince

Prince (cigarette)

Prince is a cigarette brand owned by House of Prince A/S which is owned by Skandinavisk Tobakskompagni.Introduced 1957 by Chr. Augustinus Fabrikker in Denmark and today have approximately a 34% market share in Denmark...

 has a market share

Market share

Market share is the percentage of a market accounted for by a specific entity. In a survey of nearly 200 senior marketing managers, 67 percent responded that they found the "dollar market share" metric very useful, while 61% found "unit market share" very useful.Marketers need to be able to...

 of 34% of the Danish market.

Subsidiary Companies

• House of Prince AB (Sweden)
• Scandinavian Tobacco S.A. (Poland)
• Scandinavian Tobacco Eesti AS (Estonia)
• UAB House of Prince Lithuania (Lithuania)
• Scandinavian Tobacco S.R.O. (Czech)
• Scandinavian Tobacco Company Hellas S.A. (Greece)
• Scandinavien Tobacco Hungary kft. (Hungary)

Cigarette brands by House of Prince

• Ava
• Bravo
• Caines
• Cecil
• Cristal
• Christian of Denmark
• Corner - Now known as Pall Mall
• Danton
• Dark
• Delight
• Grom
• Grot
• King's
• LA - Los Angeles
• Look
• Meskie
• Mistral
• Nevada
• Newmore
• North State
• Prince
• Queen's
• Reven
• Rockets
• Rocky Mountains
• Savoy
• Scotsman
• Slim Agenda
• Slim Camelia
• Viking
• Walet
• Wall Street