HubPages
Encyclopedia
HubPages is a website designed around sharing advertising revenue for user-generated articles and other content on specific subjects.

History

The site launched in August 2006 after collecting a $2 million investment from Hummer Winblad. According to Quantcast
Quantcast
Quantcast is a California based company that provides publishers and marketers with the ability to understand, deliver and reach their best audiences at a massive scale...

, HubPages has become one of the 50 most visited US sites on the Internet. In December 2010, it received around 42 million visits and over 90 million page views , which, according to the site, were across over 1 Million Hubs published by more than 200,000 published users.

In May 2010, HubPages was recognized as one of the “2010 Hottest Silicon Valley Companies” by Lead411.

Structure

HubPages is a user generated content site. Users (known as Hubbers) submit magazine-style articles which are posted as individual webpages (referred to as Hubs). Users retain all intellectual property rights to their Hubs and can delete them at any time.

Each article can have a comment section. The author has contextual control over comments with the ability to not allow them at all, allow only approved comments, allow all comments, or delete selected comments. The author is also allowed and encouraged to respond to comments with their own comments.

The author can also embed videos, external links, and reader surveys.

HubPages earns revenue through Google Adsense ads which appear on Hubs. They can also earn income by opting to include Kontera contextual ads, or by using eBay
EBay
eBay Inc. is an American internet consumer-to-consumer corporation that manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide...

 and Amazon.com
Amazon.com
Amazon.com, Inc. is a multinational electronic commerce company headquartered in Seattle, Washington, United States. It is the world's largest online retailer. Amazon has separate websites for the following countries: United States, Canada, United Kingdom, Germany, France, Italy, Spain, Japan, and...

advertising capsules. In each case, the Hubber must be a member of the corresponding affiliate program as an individual, because income is paid directly by the affiliate company, not by HubPages. The 60:40 revenue split is achieved by alternating the code used in advertisements: the Hubber's code is displayed 60% of the time, and HubPages' code 40%.

HubPages is not a blogging site. A Hub is typically a discrete magazine-style article, longer than a blog post and covering a specific subject in some depth (usually 400 to 1,500 words). A Hub is not continually added to over time like a blog (although Hubbers often "tweak" Hubs to improve their earning capacity or to update information). A Hubber who wished to write several posts about a single subject would be more likely to write separate Hubs and interlink them using the "Group" feature.
The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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