Hunca Cosmetics was established in 1957 in Istanbul

Istanbul

Istanbul , historically known as Byzantium and Constantinople , is the largest city of Turkey. Istanbul metropolitan province had 13.26 million people living in it as of December, 2010, which is 18% of Turkey's population and the 3rd largest metropolitan area in Europe after London and...

. The company's founding father is Adnan Hunca. It was created as a family company producing cosmetics

Cosmetics

Cosmetics are substances used to enhance the appearance or odor of the human body. Cosmetics include skin-care creams, lotions, powders, perfumes, lipsticks, fingernail and toe nail polish, eye and facial makeup, towelettes, permanent waves, colored contact lenses, hair colors, hair sprays and...

 and toiletries. The company is a major player in Turkey

Turkey

Turkey , known officially as the Republic of Turkey , is a Eurasian country located in Western Asia and in East Thrace in Southeastern Europe...

 and is present in many cosmetics and toiletries, including hair care, liquid soap, deodorants, fragrances, men's pre-shave and colour cosmetics.

It is a well established company, with head offices in Istanbul, Sarıyer

Sariyer

Sarıyer is the northernmost district of Istanbul, Turkey, on the European side of the city. With a long shore along the water, the district boasts both a beautiful coastline and a lush forest. The Sarıyer district is a huge area consisting of the villages on the European side of the Bosphorus from...

, which runs a factory in Çerkezköy

Çerkezköy

Çerkezköy is a town and district of Tekirdağ Province in the Marmara Region of Turkey.-Facts:The district is located in inland Thrace just to the west of the outlying Istanbul districts of Çatalca and Silivri. Çerkezköy is an industrial area. It is from Tekirdağ and from Istanbul but in many ways...

, Northwest Turkey and has an annual turnover at US$50 million [2008] together with 550 employees. The brands include She, She colors, Caldion, Caldion Night, Extory, Equal, Viva Cappio, Jagler, Jagler Sport, Carmina, Sensation and Ivrindi. Having 35% of market share in Turkey, Hunca has distributors in Europe

Europe

Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...

, Middle East

Middle East

The Middle East is a region that encompasses Western Asia and Northern Africa. It is often used as a synonym for Near East, in opposition to Far East...

 and Asia

Asia

Asia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...

.