Hurley International
Encyclopedia
Hurley International is a clothing company located in Costa Mesa, California
founded by Bob Hurley. The company puts emphasis on skateboarding
, surfing
, music
, and "fun
". Since 2002, Hurley has been owned by Nike, Inc.
, and formed Billabong USA in 1983. Founding Partners in Billabong USA besides Hurley were Bob Rowland (General Partners), and as limited partners - Chip Rowland, Mike Ochsner, Joe Knoernschild, Tom Fletcher and Bill Hurley. In 1998, the U.S. licensing rights for Billabong were up for renewal after the Company had grown to over $70M in sales in America. The USA management team decided to not renew the USA license for Billabong USA and in 1998 Hurley International was born. Founding working partners of Billabong USA Hurley, Knoernschild, Ochsner and Bill Hurley transitioned over to Hurley International. Billabong USA's designer Lian Murray also became a partner with the newly created Hurley International.
On May 12, 2002, the company was sold to Nike, Inc.
for an undisclosed amount. The brand maintains relative autonomy from its Nike parent and has its corporate headquarters in Costa Mesa, California
, USA.
A major part of the company's success has been the endorsement of pop-punk bands such as Blink-182
and All Time Low
. Furthering their involvement in the music industry, Hurley sponsors the heavy metal
band Avenged Sevenfold
.
Costa Mesa, California
Costa Mesa is a city in Orange County, California. The population was 109,960 at the 2010 census. Since its incorporation in 1953, the city has grown from a semi-rural farming community of 16,840 to a primarily suburban and "edge" city with an economy based on retail, commerce, and light...
founded by Bob Hurley. The company puts emphasis on skateboarding
Skateboarding
Skateboarding is an action sport which involves riding and performing tricks using a skateboard.Skateboarding can be a recreational activity, an art form, a job, or a method of transportation. Skateboarding has been shaped and influenced by many skateboarders throughout the years. A 2002 report...
, surfing
Surfing
Surfing' is a surface water sport in which the surfer rides a surfboard on the crest and face of a wave which is carrying the surfer towards the shore...
, music
Music
Music is an art form whose medium is sound and silence. Its common elements are pitch , rhythm , dynamics, and the sonic qualities of timbre and texture...
, and "fun
Fun
Fun is the enjoyment of pleasure and, according to Johan Huizinga, "an absolutely primary category of life, familiar to everybody at a glance right down to the animal level." Fun may be encountered in many human activities during work, social functions, recreation and play, and even seemingly...
". Since 2002, Hurley has been owned by Nike, Inc.
Nike, Inc.
Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area...
Company history
Hurley was founded in 1981 by 23-year-old Bob Hurley (along with partner Bob Rowland and Business Manager Joe Knoernschild) as Hurley Surfboards/International Pro Designs (I.P.D.). Hurley worked for 5 years as a surf board shaper for various companies; including Lightning Bolt; Wind-an-Sea and Wave Tools. While becoming known as one of the premiere shapers in Southern California, Hurley licensed the U.S. rights to the up-and-coming Australian surf brand BillabongBillabong (clothing)
Billabong International is a clothing company traded on the Australian Securities Exchange since 11 August 2000. Billabong was founded in 1973 by Gordon and Rena Merchant....
, and formed Billabong USA in 1983. Founding Partners in Billabong USA besides Hurley were Bob Rowland (General Partners), and as limited partners - Chip Rowland, Mike Ochsner, Joe Knoernschild, Tom Fletcher and Bill Hurley. In 1998, the U.S. licensing rights for Billabong were up for renewal after the Company had grown to over $70M in sales in America. The USA management team decided to not renew the USA license for Billabong USA and in 1998 Hurley International was born. Founding working partners of Billabong USA Hurley, Knoernschild, Ochsner and Bill Hurley transitioned over to Hurley International. Billabong USA's designer Lian Murray also became a partner with the newly created Hurley International.
On May 12, 2002, the company was sold to Nike, Inc.
Nike, Inc.
Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area...
for an undisclosed amount. The brand maintains relative autonomy from its Nike parent and has its corporate headquarters in Costa Mesa, California
Costa Mesa, California
Costa Mesa is a city in Orange County, California. The population was 109,960 at the 2010 census. Since its incorporation in 1953, the city has grown from a semi-rural farming community of 16,840 to a primarily suburban and "edge" city with an economy based on retail, commerce, and light...
, USA.
A major part of the company's success has been the endorsement of pop-punk bands such as Blink-182
Blink-182
Blink-182 is an American rock band consisting of vocalist and bass guitarist Mark Hoppus, vocalist and guitarist Tom DeLonge, and drummer Travis Barker. They have sold over 27 million albums worldwide since forming in Poway, California in 1992...
and All Time Low
All Time Low
All Time Low is an American pop punk band from Baltimore, Maryland, formed in 2003.The band consists of vocalist and rhythm guitarist Alexander Gaskarth, lead guitarist and backing vocalist Jack Barakat, bassist and backing vocalist Zachary Merrick, and drummer Rian Dawson...
. Furthering their involvement in the music industry, Hurley sponsors the heavy metal
Heavy metal music
Heavy metal is a genre of rock music that developed in the late 1960s and early 1970s, largely in the Midlands of the United Kingdom and the United States...
band Avenged Sevenfold
Avenged Sevenfold
Avenged Sevenfold is an American heavy metal band from Huntington Beach, California. Formed in 1999, the group consists of vocalist M. Shadows, lead guitarist Synyster Gates, rhythm guitarist Zacky Vengeance, bassist Johnny Christ....
.
Team
Notable team members include:- Surfboard - Timmy Curran, Rob MachadoRob MachadoRobert Edward Machado is an American professional surfer from Cardiff-by-the-Sea, a community in Encinitas , California....
, Duane Louis, Pat O'Connell, Spencer Crawford - Motocross - Carey HartCarey HartCarey Jason Hart is an American freestyle motocross motorcycle racer and off-road racer. He and singer Pink have been married since 2006.-Early years:...
- Skateboard - Diego BucchieriDiego BucchieriDiego Alejandro "The Butcher" Bucchieri is a professional skateboarder.Born in Buenos Aires, Argentina, he began skateboarding at age 10, and moved to California at age 20...
, Bob Burnquist, Cara-Beth BurnsideCara-Beth BurnsideCara-Beth Burnside, nicknamed "CB", is a pioneer of women's professional skateboarding and snowboarding from Orange, California and ranks amongst the top female athletes in these sports in the world...
, Og de SouzaOg de SouzaOg de Souza is a professional skateboarder from Olinda, Brazil. He is notable from other skateboarders in that he skateboards using only his hand. After contracting polio at a young age his legs stopped developing and Oggy originally learned to skateboard as a way to get around, much like most...