In the context of transmedia storytelling

Transmedia storytelling

Transmedia storytelling, also known as multi-platform storytelling, cross-platform storytelling, or transmedia narrative, is the technique of telling stories across multiple platforms and formats using current digital technologies...

, hypersociability is the encouraged involvement of media consumers in a story through ordinary social interaction. A story may be shared through discourse within a fan group. Hypersociability lessens the need for a publisher to offer fixed media. Instead, storytellers hope that fans will build on the story themselves either over the Internet

Internet

The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...

 or through direct conversation. The principle of hypersociability is most widely used in Japan

Japan

Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

ese pop culture, examples of which include Yu-Gi-Oh!

Yu-Gi-Oh!

is a Japanese manga created by Kazuki Takahashi. It has produced a franchise that includes multiple anime shows, a trading card game and numerous video games...

and Pokémon

Pokémon

is a media franchise published and owned by the video game company Nintendo and created by Satoshi Tajiri in 1996. Originally released as a pair of interlinkable Game Boy role-playing video games developed by Game Freak, Pokémon has since become the second most successful and lucrative video...

, which used multiplayer games separate from the original media. The Wachowski Brothers deliberately incorporated elements of hypersociability for The Animatrix

The Animatrix

is a 2003 direct-to-video anthology film based on The Matrix trilogy. The film is a compilation of nine animated short films.-Production:Development of the Animatrix project began when the film series' writers and directors, the Wachowski brothers, were in Japan promoting the first Matrix film...

by seeking the help of Japanese animators.

Hypersociability can also occasionally refer to a symptom of Williams syndrome

Williams syndrome

Williams syndrome is a rare neurodevelopmental disorder characterized by a distinctive, "elfin" facial appearance, along with a low nasal bridge; an unusually cheerful demeanor and ease with strangers; developmental delay coupled with strong language skills; and cardiovascular problems, such as...

characterized by an unusual willingness to converse with others.