Héritage
Encyclopedia
Héritage was a banner of discount grocery stores owned by Provigo
to market smaller supermarket
s in Quebec
. Created in the second half of the 1970s to open on original locations, the Héritage banner eventually began to replace some Provigo/Dominion locations in the 1980s after Dominion Stores
entirely withdrew from Quebec
. The years 1993 and 1994 saw a resurgence of new Héritage stores (many of them being in old Steinberg's
locations).
The launching of the L'intermarché brand, the increasing popularity of the Maxi
division (mostly to replace smaller & older Steinberg locations) and the aging image of Héritage had Provigo reconsider about the future of the chain. In 1995, Héritage was disbanded and all of its stores were converted to Maxi
.
The first two logo
s of Maxi used a similar font
as Héritage's logo.
Provigo
Provigo is a grocery retailer based in Quebec, Canada, consisting of over 300 stores and franchises throughout the province. A majority of the stores are located in the Montreal area. It is owned by Loblaw Companies Limited. Provigo is similar to Ontario's Your Independent Grocer/Zehrs banners, as...
to market smaller supermarket
Supermarket
A supermarket, a form of grocery store, is a self-service store offering a wide variety of food and household merchandise, organized into departments...
s in Quebec
Quebec
Quebec or is a province in east-central Canada. It is the only Canadian province with a predominantly French-speaking population and the only one whose sole official language is French at the provincial level....
. Created in the second half of the 1970s to open on original locations, the Héritage banner eventually began to replace some Provigo/Dominion locations in the 1980s after Dominion Stores
Dominion Stores
Dominion Stores refers to the following supermarket chains in Canada:*Dominion , the former national chain, more recently operating only in the Greater Toronto Area. The remaining locations were rebranded as Metro in 2008....
entirely withdrew from Quebec
Quebec
Quebec or is a province in east-central Canada. It is the only Canadian province with a predominantly French-speaking population and the only one whose sole official language is French at the provincial level....
. The years 1993 and 1994 saw a resurgence of new Héritage stores (many of them being in old Steinberg's
Steinberg's
Steinberg's was a Canadian grocery store chain that mainly operated in the province of Quebec. In addition to its flagship supermarket chain, the company operated several subsidiaries across the country...
locations).
The launching of the L'intermarché brand, the increasing popularity of the Maxi
Maxi (supermarket)
Maxi is a grocery retailer based in Quebec, Canada. It is a subsidiary of Loblaw Companies and the largest of Loblaws' Quebec supermarket chains. Maxi is the Quebec equivalent of No Frills, a chain of franchised discount grocery stores outside Quebec, except that Maxi stores are company owned. Over...
division (mostly to replace smaller & older Steinberg locations) and the aging image of Héritage had Provigo reconsider about the future of the chain. In 1995, Héritage was disbanded and all of its stores were converted to Maxi
Maxi (supermarket)
Maxi is a grocery retailer based in Quebec, Canada. It is a subsidiary of Loblaw Companies and the largest of Loblaws' Quebec supermarket chains. Maxi is the Quebec equivalent of No Frills, a chain of franchised discount grocery stores outside Quebec, except that Maxi stores are company owned. Over...
.
The first two logo
Logo
A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition...
s of Maxi used a similar font
Font
In typography, a font is traditionally defined as a quantity of sorts composing a complete character set of a single size and style of a particular typeface...
as Héritage's logo.