Maxi is a grocery retailer based in Quebec

Quebec

Quebec or is a province in east-central Canada. It is the only Canadian province with a predominantly French-speaking population and the only one whose sole official language is French at the provincial level....

, Canada

Canada

Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

. It is a subsidiary

Subsidiary

A subsidiary company, subsidiary, or daughter company is a company that is completely or partly owned and wholly controlled by another company that owns more than half of the subsidiary's stock. The subsidiary can be a company, corporation, or limited liability company. In some cases it is a...

 of Loblaw Companies

Loblaw Companies

Loblaw Companies Limited is the largest food retailer in Canada, with over 1,400 supermarkets operating under a variety of regional banners, including the namesake Loblaws. LCL is headquartered in Brampton, Ontario...

 and the largest of Loblaws' Quebec supermarket chains. Maxi is the Quebec equivalent of No Frills

No Frills (grocery store)

No Frills is a chain of deep discount supermarkets in Canada, owned by Loblaw Companies Limited, a subsidiary of George Weston Limited...

, a chain of franchised discount grocery stores outside Quebec, except that Maxi stores are company owned. Over 7,000 people are employed at the Maxi and Maxi & Cie stores across Quebec. "Le panier le moins cher" ("The Lowest Grocery Bill") is the chain's current slogan.

Founded in 1984 by Provigo

Provigo

Provigo is a grocery retailer based in Quebec, Canada, consisting of over 300 stores and franchises throughout the province. A majority of the stores are located in the Montreal area. It is owned by Loblaw Companies Limited. Provigo is similar to Ontario's Your Independent Grocer/Zehrs banners, as...

, the first Maxi grocery stores opened up on spaces vacated by Kmart

Kmart

Kmart, sometimes styled as "K-Mart," is a chain of discount department stores. The chain acquired Sears in 2005, forming a new corporation under the name Sears Holdings Corporation. The company was founded in 1962 and is the third largest discount store chain in the world, behind Wal-Mart and...

 which had closed several Quebec stores in 1983.