IDon
Encyclopedia
iDon is the third studio album by Puerto Rican reggaeton
Reggaeton
Reggaeton is a form of Puerto Rican and Latin American urban and Caribbean music. After its mainstream exposure in 2004, it spread to North American, European and Asian audiences. Reggaeton originated in Puerto Rico but is also has roots from Reggae en Español from Panama and Puerto Rico and...

 performer Don Omar
Don Omar
Don Omar, also known as El Rey Don Omar, also known as El Rey Don Omar, also known as El Rey (born William Omar Landrón Rivera; February 10, 1978, is a Puerto Rican Reggaetón singer and actor.-Early life:...

 released worldwide on April 28, 2009 through Universal Music Group
Universal Music Group
Universal Music Group is an American music group, the largest of the "big four" record companies by its commanding market share and its multitude of global operations...

 and Machete Music
Machete Music
Machete Music is an urban music label owned by Universal Music Group. The record label had been largely associated with reggaeton music, but in recent years, it has been also been signing non-urban artists such as Malverde, Mala Rodriguez and Chino XL. The label is part of Universal Music Latin...

. The album was assumed to be named Icon when news of the upcoming album circulated the internet, but was later confirmed to be named iDon in November 2008. The album has an overall electro-dance
Dance music
Dance music is music composed specifically to facilitate or accompany dancing. It can be either a whole musical piece or part of a larger musical arrangement...

 vibe, mixed with the typical Latin-Urban style of Don Omar.

Background

Conception

The concept of the album was revealed when Universal Music Group
Universal Music Group
Universal Music Group is an American music group, the largest of the "big four" record companies by its commanding market share and its multitude of global operations...

 described the music on the album as "an evolution of Don Omar’s music fusing electronic, dance, hip-hop and reggaeton sounds as the musical landscape for the Latin music superstar’s revolutionary lyrics." The label also stated that the album "will be supported by visual and marketing campaign elements focused on positioning Don Omar as the defining artist for the digital age and the leader of the music world’s next generation." The record label also described iDon to be "one of the most anticipated albums in the history of Latin music
Latin American music
Latin American music, found within Central and South America, is a series of musical styles and genres that mixes influences from Spanish, African and indigenous sources, that has recently become very famous in the US.-Argentina:...

." As stated above, the album is expected to have an overall electro-dance
Dance music
Dance music is music composed specifically to facilitate or accompany dancing. It can be either a whole musical piece or part of a larger musical arrangement...

 vibe with an urban
Urban contemporary
Urban contemporary is a music radio format. The term was coined by the late New York DJ Frankie Crocker in the mid 1970s. Urban contemporary radio stations feature a playlist made up entirely of hip hop/rap, contemporary R&B, pop, electronica such as dubstep and drum and bass and Caribbean music...

 touch to it.

Production

The album is mainly produced by long-time working reggaeton
Reggaeton
Reggaeton is a form of Puerto Rican and Latin American urban and Caribbean music. After its mainstream exposure in 2004, it spread to North American, European and Asian audiences. Reggaeton originated in Puerto Rico but is also has roots from Reggae en Español from Panama and Puerto Rico and...

 producer Diesel, who also produced one of Don Omar's well known singles, "Salió El Sol
Salió El Sol
Salió El Sol is the third single by Don Omar taken from his album King of Kings. It was featured on the soundtrack to the 2008 game GTA IV.- Music video :...

." The album will also include addition production from Danny Fornaris, Echo and Effect-O. It was originally believed to also include album collaborations with Marcy Place, a bachata group founded by Don Omar. It was later confirmed that they would not be performing with Don Omar on his third studio album.

Singles

  • The lead single, "Virtual Diva
    Virtual Diva
    "Virtual Diva" is the first single by Puerto Rican reggaeton performer Don Omar from his third studio album iDon. It was released on February 3, 2009 through Machete Music and VI Music...

    ", was released through nationwide airplay in December 2008, and has since become the most requested song at urban radio, reaching the number-one position on the Billboard
    Billboard (magazine)
    Billboard is a weekly American magazine devoted to the music industry, and is one of the oldest trade magazines in the world. It maintains several internationally recognized music charts that track the most popular songs and albums in various categories on a weekly basis...

    Latin Rhythm Airplay chart. It was then released on both digital
    Music download
    A music download is the transferral of music from an Internet-facing computer or website to a user's local computer. This term encompasses both legal downloads and downloads of copyright material without permission or payment...

     and mobile formats on February 3, 2009 in the United States
    United States
    The United States of America is a federal constitutional republic comprising fifty states and a federal district...

    . The song was written and produced by Don Omar and Diesel, and has a more upbeat electro-urban mix in the sound, which was considered something new for Don Omar. It was the most successful single from the album at the time of its release, peaking at number 10 on the Billboard
    Billboard (magazine)
    Billboard is a weekly American magazine devoted to the music industry, and is one of the oldest trade magazines in the world. It maintains several internationally recognized music charts that track the most popular songs and albums in various categories on a weekly basis...

    Hot Latin Tracks chart. A music video for "Virtual Diva" was produced and filmed in Buenos Aires
    Buenos Aires
    Buenos Aires is the capital and largest city of Argentina, and the second-largest metropolitan area in South America, after São Paulo. It is located on the western shore of the estuary of the Río de la Plata, on the southeastern coast of the South American continent...

    , Argentina
    Argentina
    Argentina , officially the Argentine Republic , is the second largest country in South America by land area, after Brazil. It is constituted as a federation of 23 provinces and an autonomous city, Buenos Aires...

    . It was announced around the end of January 2009 after a performance with Marcy Place at the Providence Club in New York
    New York
    New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...

     that he would be traveling by the end of the week to Argentina to begin filming. The video was finished with production on February 13, 2009 when it was announced that Don Omar had already concluded with filming. The video will feature Argentinean model Ingrid Grudke, who portrays a doctor who wants to perform a grand experiment transforming Don Omar into half-man, half-machine. The song was also performed live for the first time on the MTV Tr3́s variety
    Variety show
    A variety show, also known as variety arts or variety entertainment, is an entertainment made up of a variety of acts, especially musical performances and sketch comedy, and normally introduced by a compère or host. Other types of acts include magic, animal and circus acts, acrobatics, juggling...

     series Entertainment as a Second Language on February 26, 2009.

  • "Sexy Robotica
    Sexy Robotica
    "Sexy Robótica" is the official second single from iDon, it was released on June 5, 2009, it was originally selected as the first single, back later the producers decided that "Virtual Diva" were the first single and "Sexy Robótica" the second single from iDon.-Music video:The music video was...

    " is the official second single from the album on June 5, 2009. A music video for "Sexy Robotica" was released on July 10, 2009.

  • "Ciao Bella
    Ciao Bella (song)
    "Ciao Bella" is the third and final single from Don Omar's third studio album iDon released on August 18, 2009 through Machete, VI. The song is written by himself, Paul Irizarry and Eddie Montilla, and produced by Echo...

    " is the official third single from iDon, it was released on August 18, 2009. A salsa version was released to promote the single.


Other notable songs
  • Although "Blue Zone" was not released officially as a single, it charted at number #5 on the Record Report Latin chart from Venezuela, and was considered a successful single.

Tour

Don Omar is expected to be touring in 2010, in promotion of his re-edition third studio album iDon. As confirmed on his MySpace
MySpace
Myspace is a social networking service owned by Specific Media LLC and pop star Justin Timberlake. Myspace launched in August 2003 and is headquartered in Beverly Hills, California. In August 2011, Myspace had 33.1 million unique U.S. visitors....

 profile, dates and locations of his concert tour have yet to be released, and are likely to be released on the day of the album's re-release.

Tracklisting

Standard edition
Bonus Tracks

Chart performance

Chart (2009) Peak
position
Argentina Albums Chart 11
Mexican Albums Chart
AMPROFON
Asociación Mexicana de Productores de Fonogramas y Videogramas is a non-profit organization integrated by multinational and national record companies in Mexico. Established on April 3, 1963, it groups phonographic companies that represent more than 70 percent of the market in Mexico...

51
Spanish Albums Chart
PROMUSICAE
Spanish Music Producers is a trade group representing the Spanish recording industry...

31
U.S. Billboard
Billboard (magazine)
Billboard is a weekly American magazine devoted to the music industry, and is one of the oldest trade magazines in the world. It maintains several internationally recognized music charts that track the most popular songs and albums in various categories on a weekly basis...

Top Latin Albums
1
U.S. Billboard Top Rap Albums
Top Rap Albums
Top Rap Albums is a record chart published by Billboard magazine that ranks Rap and hip-hop albums based on sales compiled by Nielsen SoundScan. The chart began publication for the week of November 13, 2004....

9
U.S. Billboard 200
Billboard 200
The Billboard 200 is a ranking of the 200 highest-selling music albums and EPs in the United States, published weekly by Billboard magazine. It is frequently used to convey the popularity of an artist or groups of artists...

32

Credits

  • Philip Chiore - Engineer, Mixing
  • Kiley Del'Valle - Design
  • Mateo Garcia - Photography
  • Nanette Lamboy - Public Relations
  • William Omar Landron - Executive Producer
  • Adam Torres - Management
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