IKO System
Encyclopedia
The IKO System is a model of interpreting social relationships for specific business activities. The model is based on the principles of Business Networking
and the Six Degrees of Separation
. The model consists in applying artificial intelligence
on social relationships' data to map market activities and predict business events.
The first implementation of the IKO System's model uses social networks’ data (Facebook
, LinkedIn
and Viadeo
) to leverage one-to-one relationships for B2B sales activities. This implementation addresses the Sales Intelligence
issue and is conducted since 2009 by joint researchers and private companies in Italy, France and United Kingdom.
This project has been awarded by Scientipole Initiative
(a public body for evaluating research projects) and received public funding in 2011.
Other implementations of the IKO System model are currently under development by the Aix-Marseille Academy to leverage social relationships in the corporate financial sector and for recruitment activities.
Business networking
Business networking is a socioeconomic activity by which groups of like-minded businesspeople recognize, create, or act upon business opportunities. A business network is a type of social network whose reason for existing is business activity...
and the Six Degrees of Separation
Six degrees of separation
Six degrees of separation refers to the idea that everyone is on average approximately six steps away, by way of introduction, from any other person on Earth, so that a chain of, "a friend of a friend" statements can be made, on average, to connect any two people in six steps or fewer...
. The model consists in applying artificial intelligence
Artificial intelligence
Artificial intelligence is the intelligence of machines and the branch of computer science that aims to create it. AI textbooks define the field as "the study and design of intelligent agents" where an intelligent agent is a system that perceives its environment and takes actions that maximize its...
on social relationships' data to map market activities and predict business events.
The first implementation of the IKO System's model uses social networks’ data (Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...
LinkedIn
LinkedIn is a business-related social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. , LinkedIn reports more than 120 million registered users in more than 200 countries and territories. The site is available in English, French,...
and Viadeo
Viadeo
Viadeo is a Web 2.0 professional social network with over 35 million members worldwide in 2010, and a membership base that was growing by more than one million per month in 2009. Members include business owners, entrepreneurs and managers from a diverse range of enterprises...
) to leverage one-to-one relationships for B2B sales activities. This implementation addresses the Sales Intelligence
Sales intelligence
Sales intelligence refers to technologies, applications and practices for the collection, integration, analysis, and presentation of information to help salespeople keep up to date with clients, prospect data and drive business...
issue and is conducted since 2009 by joint researchers and private companies in Italy, France and United Kingdom.
This project has been awarded by Scientipole Initiative
(a public body for evaluating research projects) and received public funding in 2011.
Other implementations of the IKO System model are currently under development by the Aix-Marseille Academy to leverage social relationships in the corporate financial sector and for recruitment activities.