ITV Breakfast
Encyclopedia
ITV Breakfast Limited is the national ITV
breakfast television
contractor, broadcasting in the United Kingdom
. It became a wholly owned subsidiary of ITV plc
in November 2009.
GMTV, as an on-screen brand name, ended on 3 September 2010, with the newly rebranded ITV Breakfast launching new weekday breakfast programmes Daybreak
and Lorraine
on 6 September 2010.
At weekends, ITV Breakfast airs children's programming, under the brands of Mini CITV and CITV
between 6:00am and 8:25am (previously between 6:00am and 9:25am). Since May 2011, the last hour of the ITV Breakfast slot is filled with daytime repeats, such as House Gift and May the Best House Win.
ITV
ITV is the major commercial public service TV network in the United Kingdom. Launched in 1955 under the auspices of the Independent Television Authority to provide competition to the BBC, it is also the oldest commercial network in the UK...
breakfast television
Breakfast television
Breakfast television or morning show , is a type of infotainment television program, broadcast live in the morning...
contractor, broadcasting in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
. It became a wholly owned subsidiary of ITV plc
ITV plc
ITV plc is a British media company that operates 12 of the 15 regional television broadcasters that make up the ITV Network, the oldest and largest commercial terrestrial television network in the United Kingdom...
in November 2009.
GMTV, as an on-screen brand name, ended on 3 September 2010, with the newly rebranded ITV Breakfast launching new weekday breakfast programmes Daybreak
Daybreak (ITV)
Daybreak is the weekday breakfast television programme on the British commercial ITV network that broadcasts on weekday mornings from 06:00 to 08:30 and is currently presented by Adrian Chiles and Christine Bleakley from Monday to Thursday with Dan Lobb and Kate Garraway on Fridays...
and Lorraine
Lorraine (TV programme)
Lorraine is the early weekday morning, lifestyle and entertainment show for the British ITV network, presented by Lorraine Kelly. ITV Breakfast produces Lorraine, which airs every weekday from 08:30 until 09:25, following Daybreak...
on 6 September 2010.
At weekends, ITV Breakfast airs children's programming, under the brands of Mini CITV and CITV
CITV
CITV is a British television channel from ITV Digital Channels Ltd, a division of ITV plc. It broadcasts content from the CITV archive, as well as commissions and acquisitions. CITV itself is the programming block on the main ITV Network .The CITV channel broadcasts from 06:00 to 18:00...
between 6:00am and 8:25am (previously between 6:00am and 9:25am). Since May 2011, the last hour of the ITV Breakfast slot is filled with daytime repeats, such as House Gift and May the Best House Win.