IXL (interactive agency)
Encyclopedia
iXL Enterprises is a failed international interactive agency that lasted from 1996 until 2002. The company was founded by Atlanta entrepreneur Bert Ellis, who also served as the company's chairman and CEO. At the company's height in 1999, which coincided with the height of the dot-com boom, iXL had around 1500 employees, a quarterly revenue of $33 million, and was publicly traded on the Nasdaq
exchange, with ticker symbol "IIXL". After a series of acquisitions, it is now part of the Razorfish
agency, owned by Publicis Groupe.
iXL had its headquarters in Atlanta, with additional offices in Berlin
, Boston
, Charlotte
, Chicago
, Denver, Hamburg
, London
, Los Angeles
, Madrid
, New York City
, Richmond
, San Diego, San Francisco, Sao Paolo, Tokyo
and Washington, D.C.
The company also had smaller "satellite offices" in Amsterdam
, Dallas and Memphis, Tennessee
. Many of these offices started out as local interactive agencies that were purchased by iXL, such as Micro Interactive, which became the New York office. It was part of what some in the industry called "The Fast Five," a group of "e-consultancies" that also included Razorfish, Scient
, Viant
and USWeb/CKS.
Notable clients included GE, Delta Air Lines, Budget Rent-A-Car, Chase Bank, Merrill Lynch, The Home Depot, FedEx and WebMD.
In November 2001, iXL merged with former competitor Scient, with the two companies now operating under the Scient name. In July 2002 the joint company filed for bankruptcy
. Assets from Scient were purchased by SBI Group
in 2003, and merged into Razorfish. That company was then acquired by aQuantive
in 2004, and merged into Avenue A | Razorfish. aQuantive was then purchased by Microsoft in 2007, and then subsequently sold to Publicis Groupe in 2009.
NASDAQ
The NASDAQ Stock Market, also known as the NASDAQ, is an American stock exchange. "NASDAQ" originally stood for "National Association of Securities Dealers Automated Quotations". It is the second-largest stock exchange by market capitalization in the world, after the New York Stock Exchange. As of...
exchange, with ticker symbol "IIXL". After a series of acquisitions, it is now part of the Razorfish
Razorfish
-Fish:A common name used for three unrelated groups of fishes:* The genera Aeoliscus and Centriscus of the family Centriscidae, also known as shrimpfishes* The genus Xyrichtys of the family Labridae* The species Aeoliscus strigatus-Bivalve:...
agency, owned by Publicis Groupe.
iXL had its headquarters in Atlanta, with additional offices in Berlin
Berlin
Berlin is the capital city of Germany and is one of the 16 states of Germany. With a population of 3.45 million people, Berlin is Germany's largest city. It is the second most populous city proper and the seventh most populous urban area in the European Union...
, Boston
Boston
Boston is the capital of and largest city in Massachusetts, and is one of the oldest cities in the United States. The largest city in New England, Boston is regarded as the unofficial "Capital of New England" for its economic and cultural impact on the entire New England region. The city proper had...
, Charlotte
CHARLOTTE
- CHARLOTTE :CHARLOTTE is an American blues-based hard rock band that formed in Los Angeles, California in 1986. Currently, they are signed to indie label, Eonian Records, under which they released their debut cd, Medusa Groove, in 2010. Notable Charlotte songs include 'Siren', 'Little Devils',...
, Chicago
Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...
, Denver, Hamburg
Hamburg
-History:The first historic name for the city was, according to Claudius Ptolemy's reports, Treva.But the city takes its modern name, Hamburg, from the first permanent building on the site, a castle whose construction was ordered by the Emperor Charlemagne in AD 808...
, London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
, Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...
, Madrid
Madrid
Madrid is the capital and largest city of Spain. The population of the city is roughly 3.3 million and the entire population of the Madrid metropolitan area is calculated to be 6.271 million. It is the third largest city in the European Union, after London and Berlin, and its metropolitan...
, New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
, Richmond
Richmond, Virginia
Richmond is the capital of the Commonwealth of Virginia, in the United States. It is an independent city and not part of any county. Richmond is the center of the Richmond Metropolitan Statistical Area and the Greater Richmond area...
, San Diego, San Francisco, Sao Paolo, Tokyo
Tokyo
, ; officially , is one of the 47 prefectures of Japan. Tokyo is the capital of Japan, the center of the Greater Tokyo Area, and the largest metropolitan area of Japan. It is the seat of the Japanese government and the Imperial Palace, and the home of the Japanese Imperial Family...
and Washington, D.C.
Washington, D.C.
Washington, D.C., formally the District of Columbia and commonly referred to as Washington, "the District", or simply D.C., is the capital of the United States. On July 16, 1790, the United States Congress approved the creation of a permanent national capital as permitted by the U.S. Constitution....
The company also had smaller "satellite offices" in Amsterdam
Amsterdam
Amsterdam is the largest city and the capital of the Netherlands. The current position of Amsterdam as capital city of the Kingdom of the Netherlands is governed by the constitution of August 24, 1815 and its successors. Amsterdam has a population of 783,364 within city limits, an urban population...
, Dallas and Memphis, Tennessee
Memphis, Tennessee
Memphis is a city in the southwestern corner of the U.S. state of Tennessee, and the county seat of Shelby County. The city is located on the 4th Chickasaw Bluff, south of the confluence of the Wolf and Mississippi rivers....
. Many of these offices started out as local interactive agencies that were purchased by iXL, such as Micro Interactive, which became the New York office. It was part of what some in the industry called "The Fast Five," a group of "e-consultancies" that also included Razorfish, Scient
Scient
Scient was a San Francisco-based Internet consulting company, founded in 1997, that was one of the large American consulting firms during the dot-com bubble. The company was founded by Eric Greenberg, who had previously founded its competitor, Viant. Its CEO was Robert Howe, the former head of IBM...
, Viant
Viant
Viant Inc. was a San Francisco-based Internet consulting firm, founded in April 1996, that became one of the most successful web consulting firms during the early stages of the Internet era.-History:...
and USWeb/CKS.
Notable clients included GE, Delta Air Lines, Budget Rent-A-Car, Chase Bank, Merrill Lynch, The Home Depot, FedEx and WebMD.
In November 2001, iXL merged with former competitor Scient, with the two companies now operating under the Scient name. In July 2002 the joint company filed for bankruptcy
Bankruptcy
Bankruptcy is a legal status of an insolvent person or an organisation, that is, one that cannot repay the debts owed to creditors. In most jurisdictions bankruptcy is imposed by a court order, often initiated by the debtor....
. Assets from Scient were purchased by SBI Group
SBI Group
SBI Group is a financial services company group based in Japan. The groups's businesses and companies are held primarily at SBI Holdings, the group also operates a business school and children's charity foundation as well...
in 2003, and merged into Razorfish. That company was then acquired by aQuantive
AQuantive
aQuantive, Inc. was the parent company of a group of three digital marketing service and technology companies: Avenue A/Razorfish, Atlas Solutions, and DRIVE Performance Solutions....
in 2004, and merged into Avenue A | Razorfish. aQuantive was then purchased by Microsoft in 2007, and then subsequently sold to Publicis Groupe in 2009.