I Love Rewards
Encyclopedia
Achievers Inc., formerly 'I Love Rewards is a Toronto-based company that builds and manages employee recognition and rewards programs for other organizations. In October 2008, I Love Rewards was named one of Greater Toronto's Top Employers
by Mediacorp Canada Inc., which was announced by the Toronto Star
newspaper. It was also named Canada's 12th Fastest Growing 2008 Company by Profit Magazine.
was a first-year business student at Wilfrid Laurier University
. As a floor representative for his dorm, Razor was responsible for sourcing the residents’ athletic apparel. After doing this successfully, Razor initiated his own business model and began selling branded athletic apparel to campus groups and clubs, spawning his first company, Razor’s Edge. Upon graduation, Razor traded his campus clientele for small businesses and large corporations, creating branded apparel and merchandise for their employees.
In 1999, Razor's Edge merged with another company and formed Snap Promotions. While working with a large corporate customer, Razor became aware that branded promotional products were becoming a less effective solution for businesses to motivate their clients and customers. As a result, Snap Promotions shifted its business model from branded merchandise to points-based online rewards programs. To reflect this new direction, I Love Rewards was created and incorporated on October 15, 2002.
Greater Toronto's Top Employers
Greater Toronto's Top Employers is an annual competition that recognizes the best places to work in the Greater Toronto Area...
by Mediacorp Canada Inc., which was announced by the Toronto Star
Toronto Star
The Toronto Star is Canada's highest-circulation newspaper, based in Toronto, Ontario, Canada. Its print edition is distributed almost entirely within the province of Ontario...
newspaper. It was also named Canada's 12th Fastest Growing 2008 Company by Profit Magazine.
History
In 1995, Razor SulemanRazor Suleman
Kaizer Suleman , better known as Razor Suleman, is a Canadian entrepreneur, and the founder and CEO of I Love Rewards Inc.-Early years:...
was a first-year business student at Wilfrid Laurier University
Wilfrid Laurier University
Wilfrid Laurier University is a university located in Waterloo, Ontario, Canada. It also has campuses in Brantford, Ontario, Kitchener, Ontario and Toronto, Ontario and a future proposed campus in Milton, Ontario. It is named in honour of Sir Wilfrid Laurier, the seventh Prime Minister of Canada....
. As a floor representative for his dorm, Razor was responsible for sourcing the residents’ athletic apparel. After doing this successfully, Razor initiated his own business model and began selling branded athletic apparel to campus groups and clubs, spawning his first company, Razor’s Edge. Upon graduation, Razor traded his campus clientele for small businesses and large corporations, creating branded apparel and merchandise for their employees.
In 1999, Razor's Edge merged with another company and formed Snap Promotions. While working with a large corporate customer, Razor became aware that branded promotional products were becoming a less effective solution for businesses to motivate their clients and customers. As a result, Snap Promotions shifted its business model from branded merchandise to points-based online rewards programs. To reflect this new direction, I Love Rewards was created and incorporated on October 15, 2002.