"I Love This Game" may also refer to the advertising slogan

Advertising slogan

Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. A strapline is a British term used as a secondary sentence attached to a brand name...

 for the National Basketball Association

National Basketball Association

The National Basketball Association is the pre-eminent men's professional basketball league in North America. It consists of thirty franchised member clubs, of which twenty-nine are located in the United States and one in Canada...

 from 1992-1999 and from 2003-2007

"I Love This Game" is New York production group AT's first single from their third album, which features the Spanish

Spanish people

The Spanish are citizens of the Kingdom of Spain. Within Spain, there are also a number of vigorous nationalisms and regionalisms, reflecting the country's complex history....

 pop singer Natalia. The video features the lead singer Lexter and Natalia playing basketball in a New York barrio

Barrio

Barrio is a Spanish word meaning district or neighborhood.-Usage:In its formal usage in English, barrios are generally considered cohesive places, sharing, for example, a church and traditions such as feast days...

. The song also appears on the Spanish compilation album Disco Estrella, and is Natalia's debut UK single. The song was written by William Luque, Lexter and Natalia.

Chart performance

Chart (2005)	Peak Position
Dominican Republic	4
UK	68
Spain	14