"I Need Your Loving" is the second single to be taken from the British Synthpop

Synthpop

Synthpop is a genre of popular music that first became prominent in the 1980s, in which the synthesizer is the dominant musical instrument. It was prefigured in the 1960s and early 1970s by the use of synthesizers in progressive rock, electronic art rock, disco and particularly the "Kraut rock" of...

 group The Human League's

The Human League

The Human League are an English electronic New Wave band formed in Sheffield in 1977. They achieved popularity after a key change in line-up in the early 1980s and have continued recording and performing with moderate commercial success throughout the 1980s up to the present day.The only constant...

 1986 album, Crash

Crash (Human League album)

Crash is the fifth full-length studio album released by the British synthpop band The Human League in 1986. Unlike the band’s previous and subsequent albums it is R&B influenced...

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This song was written by the song writing team of Harris/Lewis/Eiland/Rickey/Williams/Davis and like many others from the album, was aimed towards the US market, where the first single from Crash, "Human", had reached number one. The single was recorded at the Flyte Time studios Minneapolis under the production of Jimmy Jam & Terry Lewis while the Human League had been in residence from February until April 1986.
After the huge success of "Human", Virgin Records

Virgin Records

Virgin Records is a British record label founded by English entrepreneur Richard Branson, Simon Draper, and Nik Powell in 1972. The company grew to be a worldwide music phenomenon, with platinum performers such as Roy Orbison, Devo, Genesis, Keith Richards, Janet Jackson, Culture Club, Lenny...

 selected "I Need Your Loving" as the second single to be released from "Crash" without consulting the band.