Iceland is a supermarket

Supermarket

A supermarket, a form of grocery store, is a self-service store offering a wide variety of food and household merchandise, organized into departments...

 chain in the United Kingdom

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 and Ireland

Republic of Ireland

Ireland , described as the Republic of Ireland , is a sovereign state in Europe occupying approximately five-sixths of the island of the same name. Its capital is Dublin. Ireland, which had a population of 4.58 million in 2011, is a constitutional republic governed as a parliamentary democracy,...

. Iceland's primary product lines include frozen foods, such as frozen prepared meals and frozen vegetables - hence the name of the company. The company approximately has a 1.8% share of the UK food market.
Iceland began business in 1970, when Malcolm Walker opened the first store in Oswestry

Oswestry

Oswestry is a town and civil parish in Shropshire, England, close to the Welsh border. It is at the junction of the A5, A483, and A495 roads....

, Shropshire

Shropshire

Shropshire is a county in the West Midlands region of England. For Eurostat purposes, the county is a NUTS 3 region and is one of four counties or unitary districts that comprise the "Shropshire and Staffordshire" NUTS 2 region. It borders Wales to the west...

 with his business partners Peter Hinchcliffe investing £60 for one month's rent at their Shropshire store.