Idhayam is a sesame oil

Sesame oil

Sesame oil is an edible vegetable oil derived from sesame seeds. Besides being used as a cooking oil in South India, it is often used as a flavor enhancer in Chinese, Japanese, Korean, and to a lesser extent Southeast Asian cuisine.The oil from the nutrient rich seed is popular in alternative...

 brand produced by Idhayam Group of Companies. The company was founded in December 1986 by V. V. V. Rajendran, however, soon thereafter, his sons V. R. Muthu, V. R. Sathyam and V. R. Thendral began to manage the operations of the company. V. R. Muthu is the current CEO of the company.

The company sold 2,600 tonnes of oil in 1988 and 11,000 tonnes in 2000 and 12,284 tonnes in 2001. The turnover jumped from Rs.7.68 crores in 1988 to Rs.77.88 crores in 2001. The oil is available in Sri Lanka

Sri Lanka

Sri Lanka, officially the Democratic Socialist Republic of Sri Lanka is a country off the southern coast of the Indian subcontinent. Known until 1972 as Ceylon , Sri Lanka is an island surrounded by the Indian Ocean, the Gulf of Mannar and the Palk Strait, and lies in the vicinity of India and the...

, Singapore

Singapore

Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...

, Malaysia, the Gulf countries and the U.S.

The company started producing and marketing Mantra groundnut oil from year 2006 starting in Tamil Nadu

Tamil Nadu

Tamil Nadu is one of the 28 states of India. Its capital and largest city is Chennai. Tamil Nadu lies in the southernmost part of the Indian Peninsula and is bordered by the union territory of Pondicherry, and the states of Kerala, Karnataka, and Andhra Pradesh...

. It also has plans to introduce it in Kerala

Kerala

or Keralam is an Indian state located on the Malabar coast of south-west India. It was created on 1 November 1956 by the States Reorganisation Act by combining various Malayalam speaking regions....

 and Andhra Pradesh

Andhra Pradesh

Andhra Pradesh , is one of the 28 states of India, situated on the southeastern coast of India. It is India's fourth largest state by area and fifth largest by population. Its capital and largest city by population is Hyderabad.The total GDP of Andhra Pradesh is $100 billion and is ranked third...

.