Iglo
Encyclopedia
Iglo is one of the Umbrella Brands
of the frozen-foods business of Unilever
, used mainly in Europe
. In the UK, it is known as Birds Eye
(main article), and in Italy as Findus
.
In 2006, Unilever announced the divestiture of most of its frozen foods business, meaning that, expected end-2006, the Iglo brand will be sold to private equity fund Permira
.
Umbrella brand
An umbrella brand is an overarching brand used across multiple related products. Umbrella branding is also known as family branding. It contrasts with individual product branding, in which each product in a portfolio is given a unique brand name and identity....
of the frozen-foods business of Unilever
Unilever
Unilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products....
, used mainly in Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
. In the UK, it is known as Birds Eye
Birds Eye
__FORCETOC__Birds Eye is an international brand of frozen foods owned by Pinnacle Foods in North America and by private equity group Permira in Europe....
(main article), and in Italy as Findus
Findus
Findus is a company that produces and retails frozen food. Its products include Crispy Pancakes, which were invented in the early 1970s.- Origins :...
.
In 2006, Unilever announced the divestiture of most of its frozen foods business, meaning that, expected end-2006, the Iglo brand will be sold to private equity fund Permira
Permira
Permira is a United Kingdom-based private equity firm with global reach. The firm advises funds with a total committed capital of approximately €20 billion....
.