Iken Solutions
Encyclopedia
Iken Solutions, is a software product company specialized in intelligent business systems backed by hybrid Artificial Intelligence
techniques (expert system
, case-based reasoning
, neural network
s and genetic algorithm
s). It is an IIT Bombay research spin-off.
Iken Solutions develops Artificial Intelligence (AI) backed software.
The company provides end user experiences for the digital world (mobile/online).
technology platform, "Mooga". As a result of this joint venture Iken then acquires from Cellent Technologies the Mooga solution and the Cellent team joins Iken's management team. Finally, in the year 2008 "Altergaia" a technology investment and consulting company in Latin America joined the global iKen management team.
Mooga uses machine-learning techniques along with business rules, hence it can adapt to any situation where personalization is the key. It acts like a backbone to make consumers' experience intelligent across different types of verticals such as telecom, internet, IPTV, DTH, e-commerce, banking, insurance, financial services etc. Decision makers can also use it to understand and analyse consumers to the granularity level of N=1 across each domain.
Mooga finds its applications in multiple areas. Few of them are personalization, recommendation, campaign management, customer life cycle management, customer care, fraud management, credit analytics, billing, etc.
Mooga acts as a middleware and can be integrated with any operational system using APIs or web services. It uses transactional databases and hence there is no necessity to have data-warehousing system separately.
2) iKen Solutions was one of the 8 NASSCOM Innovation Awards 2008 Finalists
3) Selected by Microsoft to participate in Le Web '08 as one of the Top 10 innovative startups in the world.
4) First at the Tie-Canaan Entrepreneurial Challenge 2008 (out of 140 companies)
5) Mooga won Silver Award for "Best Technology Innovation" at the Mobile Content Awards 2008.
6) iKen Solutions was acknowledged as a Microsoft BizSpark Company.
Artificial intelligence
Artificial intelligence is the intelligence of machines and the branch of computer science that aims to create it. AI textbooks define the field as "the study and design of intelligent agents" where an intelligent agent is a system that perceives its environment and takes actions that maximize its...
techniques (expert system
Expert system
In artificial intelligence, an expert system is a computer system that emulates the decision-making ability of a human expert. Expert systems are designed to solve complex problems by reasoning about knowledge, like an expert, and not by following the procedure of a developer as is the case in...
, case-based reasoning
Case-based reasoning
Case-based reasoning , broadly construed, is the process of solving new problems based on the solutions of similar past problems. An auto mechanic who fixes an engine by recalling another car that exhibited similar symptoms is using case-based reasoning...
, neural network
Neural network
The term neural network was traditionally used to refer to a network or circuit of biological neurons. The modern usage of the term often refers to artificial neural networks, which are composed of artificial neurons or nodes...
s and genetic algorithm
Genetic algorithm
A genetic algorithm is a search heuristic that mimics the process of natural evolution. This heuristic is routinely used to generate useful solutions to optimization and search problems...
s). It is an IIT Bombay research spin-off.
Iken Solutions develops Artificial Intelligence (AI) backed software.
The company provides end user experiences for the digital world (mobile/online).
Company information
IKen Solutions is IIT Bombay research spin‐off formed in 2005. In the year 2006 "Cellent" started working with "Iken Solutions" in the development of an intelligent VASVAS
VAS is a three-letter abbreviation with multiple meanings, as described below:* Vaccine Associated Sarcoma* Value-added service, a telecommunications industry concept* Vehicle activated sign, road traffic signs triggered by traffic...
technology platform, "Mooga". As a result of this joint venture Iken then acquires from Cellent Technologies the Mooga solution and the Cellent team joins Iken's management team. Finally, in the year 2008 "Altergaia" a technology investment and consulting company in Latin America joined the global iKen management team.
Vision
By treating One Customer at a Time, iKen is poised to bring about a paradigm shift in the way market treats customers today. iKen is confident of taking Mooga from present day "great to have" technology to a "must have" system feature in the following years.Product
Mooga is a Business Intelligence 2.0 framework to cater Personalized experiences on an N=1 basis using hybrid Artificial Intelligence techniques.Mooga uses machine-learning techniques along with business rules, hence it can adapt to any situation where personalization is the key. It acts like a backbone to make consumers' experience intelligent across different types of verticals such as telecom, internet, IPTV, DTH, e-commerce, banking, insurance, financial services etc. Decision makers can also use it to understand and analyse consumers to the granularity level of N=1 across each domain.
Mooga finds its applications in multiple areas. Few of them are personalization, recommendation, campaign management, customer life cycle management, customer care, fraud management, credit analytics, billing, etc.
Mooga acts as a middleware and can be integrated with any operational system using APIs or web services. It uses transactional databases and hence there is no necessity to have data-warehousing system separately.
Recognition
1) iKen among Top 25 Start-ups. Courtesy: The Smart Techie, May 20102) iKen Solutions was one of the 8 NASSCOM Innovation Awards 2008 Finalists
3) Selected by Microsoft to participate in Le Web '08 as one of the Top 10 innovative startups in the world.
4) First at the Tie-Canaan Entrepreneurial Challenge 2008 (out of 140 companies)
5) Mooga won Silver Award for "Best Technology Innovation" at the Mobile Content Awards 2008.
6) iKen Solutions was acknowledged as a Microsoft BizSpark Company.