Immersive Media
Encyclopedia
Immersive Media Company (IMC) is a digital imaging company specializing in spherical immersive video
. The parent company Immersive Ventures is headquartered in Kelowna, British Columbia
with Immersive Media Company offices in Dallas, Texas
.
movie. The movie featured a basketball game where the camera was placed on a tripod on the court. The video was debuted at the 1995 SIGGRAPH
convention in Los Angeles, California.
Between 1994 and 2003, the company focused predominately on research and development.
In 2004, Immersive Media launched the Dodeca System, the first spherical camera that was all digital.
In 2006, IMC launched the GeoImmersive City Collect project, sending VW Beetles equipped with camera systems to collect georeferenced video of major streets in cities within the United States
and Canada.
Initially introduced the 'street view' concept to Google and delivered the first 35 cities which were viewed by more than 75 million people in the first four days. Google subsequently cancelled its agreement with IMC and chose to build its own cameras for its on-going investment in immersive geo-media. Although street view imagery is displayed as stills by Google, IMC originally shot the footage as full-frame video, with backing stills in .JPG format appearing as the video is paused. This is the method that IMC continues to use today for its street view and aerial coverage of cities.
In 2007, IMC acquired Freestone Systems, Inc. in Dallas, TX, the manufacturer of the cameras. Their name was changed to IMC Sensors, Inc.
In June 2007, IMC was named to the 2007 TSX Venture 50
, a ranking of Canada’s top emerging companies listed on the TSX Venture Exchange.
In 2008, IMC introduced "Patrol View", a military version of its street view technology and services to map Iraq and other theatres of war.
In 2008, IMC innovated new production techniques for entertainment and sports productions culminating with an award winning campaign for Mercedes Benz; as well as producing a rarely seen music video for Grammy nominee Dierks Bentley
In 2009, IMC's video platform was chosen by MapQuest in the launch of its new '360 View' service.
In 2009, IMC introduced the world's first web-streaming streaming live concert in 360-degree full motion interactive video using its new imLIVE(TM) server. Canada's Much On Demand music channel covered the concert and streamed Much's daily in-studio show.
In 2010, IMC covered the aftermath of the Haiti earthquake. The 360-degree video was covered extensively by CNN International.
In 2010, IMC covered the Vancouver Olympic Games for NBC, most notably webcasting The TODAY Show live for two hours daily in full 360-degrees. In other sports in 2010, IMC broadcast "Hockey Night in Canada" for Canadian Broadcasting (CBC Sports)live each week of the 2010 hockey season and during the 2010 season play-offs.
In 2010, Immersive Media (Calgary) changed its name to Ember Clear and closed down the Immersive Media operations.
In 2010, Two days after operations were ceased, former executive management of IMC formed Immersive Ventures and produced the 1st ever 360 mobile app for the Black Eyed Peas, BEP360 available on itunes.
In 2011, Immersive Ventures acquired the assets of Immersive Media Company from EmberClear and relaunched all products and services under the Immersive Media brand.
In 2011, Immersive Media partnered with Livestream to produce the worlds 1st live 360 stream of the Black Eyed Peas Concert from Central Park NY
, such as time and GPS coordinates. There are now 4 different types of cameras depending on the type of environment and whether the production will be live or on demand and whether it will be streamed to the web, a mobile device or a set top box.
Immersive Media focuses on three markets: situational awareness, geographic information systems (GIS)/mapping, and entertainment and advertising for such client brands as Mercedes-Benz, Microsoft, Red Bull, Armani Jeans, the NBA, NBC Sports, Adidas, MTV and PEOPLE.
Immersive Media has also been used in the creation of adult-themed (NSFW) videos with Digital Playground
Immersive Media licenses and sells GeoImmersive data, immersive movies, hardware, camera systems, and video collection services.
, the U.S. Capitol Police
used Immersive Media’s camera on their car for security in the presidential motorcade.
IMC cameras were also used for the 2009 inauguration of President Barack Obama.
Immersive Media had a camera underwater to survey coral reefs in Fiji
with the Planetary Coral Reef Foundation in 2007.
In May 2007, Immersive Media’s imagery was launched in Google Maps
application "Google Street View
". Immersive Media’s street-level imagery displayed still-image panoramas of street images, although the actual imagery was collected as a video.
Immersive Media collaborated with the National Geographic Society
and the Alaska Whale Foundation for their deployment of Crittercam
s on Humpback whales in Alaska in 2007.
adidas
used Immersive Media to capture David Beckham
's first U.S. soccer game with the Los Angeles Galaxy in the summer of 2007. adidas also incorporated Immersive Media’s imagery in a Fall 2007 marketing campaign titled “Basketball is a Brotherhood”.
During 2007-8 Immersive Media embarked on their most ambitious productions for clients in the United States including Mercedes Benz, Dierks Bentley, NBA Sports, NBC Sports, The Grammy Awards and People Magazine. Unlike their other single camera productions or "collects," the productions during this period were multi-camera productions featuring innovative lighting and sound solutions for 360 video. Post Production during this time period included compositing and visual effects to enhance the video footage which resulted in "story shaped" content and a new approach to film making. The entertainment division succeeded in achieving representation by William Morris Digital and in facilitating the creation of interactive video ad units with EyeWonder.
The Canadian Broadcasting Corporation
uses the technology for broadcasting its weekly "Hockey Night in Canada" games.
The destruction in Haiti was covered by IMC after the January 2010 quake. IMC donated its services and the video footage was used on news-gathering websites worldwide, and IMC's technology was covered in special features on CNN. The company similarly covered Chile after its significant earthquake on February 27, 2010.
IMC covered the 2010 Vancouver Olympics on behalf of NBC, providing the TODAY Show viewers exclusive live footage in 360-degrees from behind the scenes of the TODAY set along with other feature segments during the Games.
Immersive video
An immersive video is basically a video recording of a real world scene, where the view in every direction is recorded at the same time. During playback the viewer has control of the viewing direction, up down & sideways. Generally the only area that can't be viewed is the view toward the camera...
. The parent company Immersive Ventures is headquartered in Kelowna, British Columbia
Kelowna, British Columbia
Kelowna is a city on Okanagan Lake in the Okanagan Valley, in the southern interior of British Columbia, Canada. Its name derives from a Okanagan language term for "grizzly bear"...
with Immersive Media Company offices in Dallas, Texas
Dallas, Texas
Dallas is the third-largest city in Texas and the ninth-largest in the United States. The Dallas-Fort Worth Metroplex is the largest metropolitan area in the South and fourth-largest metropolitan area in the United States...
.
History
Immersive Media Company was founded in 1994 with a debut in 1995 of the world’s first full motion, fully immersive videoImmersive video
An immersive video is basically a video recording of a real world scene, where the view in every direction is recorded at the same time. During playback the viewer has control of the viewing direction, up down & sideways. Generally the only area that can't be viewed is the view toward the camera...
movie. The movie featured a basketball game where the camera was placed on a tripod on the court. The video was debuted at the 1995 SIGGRAPH
SIGGRAPH
SIGGRAPH is the name of the annual conference on computer graphics convened by the ACM SIGGRAPH organization. The first SIGGRAPH conference was in 1974. The conference is attended by tens of thousands of computer professionals...
convention in Los Angeles, California.
Between 1994 and 2003, the company focused predominately on research and development.
In 2004, Immersive Media launched the Dodeca System, the first spherical camera that was all digital.
In 2006, IMC launched the GeoImmersive City Collect project, sending VW Beetles equipped with camera systems to collect georeferenced video of major streets in cities within the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
and Canada.
Initially introduced the 'street view' concept to Google and delivered the first 35 cities which were viewed by more than 75 million people in the first four days. Google subsequently cancelled its agreement with IMC and chose to build its own cameras for its on-going investment in immersive geo-media. Although street view imagery is displayed as stills by Google, IMC originally shot the footage as full-frame video, with backing stills in .JPG format appearing as the video is paused. This is the method that IMC continues to use today for its street view and aerial coverage of cities.
In 2007, IMC acquired Freestone Systems, Inc. in Dallas, TX, the manufacturer of the cameras. Their name was changed to IMC Sensors, Inc.
In June 2007, IMC was named to the 2007 TSX Venture 50
TSX Venture 50
The TSX Venture 50 is a yearly ranking done by the TMX Group of 50 upcoming companies on the TSX Venture Exchange.The 2011 list was chosen by assigning equal weighting assigned to share price appreciation, trading volume, market capitalization growth and analyst coverage.-Component stocks:Released...
, a ranking of Canada’s top emerging companies listed on the TSX Venture Exchange.
In 2008, IMC introduced "Patrol View", a military version of its street view technology and services to map Iraq and other theatres of war.
In 2008, IMC innovated new production techniques for entertainment and sports productions culminating with an award winning campaign for Mercedes Benz; as well as producing a rarely seen music video for Grammy nominee Dierks Bentley
In 2009, IMC's video platform was chosen by MapQuest in the launch of its new '360 View' service.
In 2009, IMC introduced the world's first web-streaming streaming live concert in 360-degree full motion interactive video using its new imLIVE(TM) server. Canada's Much On Demand music channel covered the concert and streamed Much's daily in-studio show.
In 2010, IMC covered the aftermath of the Haiti earthquake. The 360-degree video was covered extensively by CNN International.
In 2010, IMC covered the Vancouver Olympic Games for NBC, most notably webcasting The TODAY Show live for two hours daily in full 360-degrees. In other sports in 2010, IMC broadcast "Hockey Night in Canada" for Canadian Broadcasting (CBC Sports)live each week of the 2010 hockey season and during the 2010 season play-offs.
In 2010, Immersive Media (Calgary) changed its name to Ember Clear and closed down the Immersive Media operations.
In 2010, Two days after operations were ceased, former executive management of IMC formed Immersive Ventures and produced the 1st ever 360 mobile app for the Black Eyed Peas, BEP360 available on itunes.
In 2011, Immersive Ventures acquired the assets of Immersive Media Company from EmberClear and relaunched all products and services under the Immersive Media brand.
In 2011, Immersive Media partnered with Livestream to produce the worlds 1st live 360 stream of the Black Eyed Peas Concert from Central Park NY
Products/Services
Immersive Media’s product platform and IP touch all areas of the production process, from capture, stitching, post production, distribution and play back. The 1st capture system was the Dodeca 2360, a camera named after the geodesic geometry of the Dodecahedron, on which the patent is based. The twelve-sided camera has eleven lenses which simultaneously record video. The twelfth side is the base of the camera. There is a base unit recording system which inputs the data and records video and other information onto hard drives. The imagery can be paired with metadataMetadata
The term metadata is an ambiguous term which is used for two fundamentally different concepts . Although the expression "data about data" is often used, it does not apply to both in the same way. Structural metadata, the design and specification of data structures, cannot be about data, because at...
, such as time and GPS coordinates. There are now 4 different types of cameras depending on the type of environment and whether the production will be live or on demand and whether it will be streamed to the web, a mobile device or a set top box.
Immersive Media focuses on three markets: situational awareness, geographic information systems (GIS)/mapping, and entertainment and advertising for such client brands as Mercedes-Benz, Microsoft, Red Bull, Armani Jeans, the NBA, NBC Sports, Adidas, MTV and PEOPLE.
Immersive Media has also been used in the creation of adult-themed (NSFW) videos with Digital Playground
Immersive Media licenses and sells GeoImmersive data, immersive movies, hardware, camera systems, and video collection services.
Notable Work
In the 2005 Inaugural Parade of George W. BushGeorge W. Bush
George Walker Bush is an American politician who served as the 43rd President of the United States, from 2001 to 2009. Before that, he was the 46th Governor of Texas, having served from 1995 to 2000....
, the U.S. Capitol Police
Capitol police
Capitol police in the United States are agencies charged with the provision of security police services for various state agencies, but especially State Legislatures. Capitol police may function as part of the state police or may be an independent agency...
used Immersive Media’s camera on their car for security in the presidential motorcade.
IMC cameras were also used for the 2009 inauguration of President Barack Obama.
Immersive Media had a camera underwater to survey coral reefs in Fiji
Fiji
Fiji , officially the Republic of Fiji , is an island nation in Melanesia in the South Pacific Ocean about northeast of New Zealand's North Island...
with the Planetary Coral Reef Foundation in 2007.
In May 2007, Immersive Media’s imagery was launched in Google Maps
Google Maps
Google Maps is a web mapping service application and technology provided by Google, free , that powers many map-based services, including the Google Maps website, Google Ride Finder, Google Transit, and maps embedded on third-party websites via the Google Maps API...
application "Google Street View
Google Street View
Google Street View is a technology featured in Google Maps and Google Earth that provides panoramic views from various positions along many streets in the world...
". Immersive Media’s street-level imagery displayed still-image panoramas of street images, although the actual imagery was collected as a video.
Immersive Media collaborated with the National Geographic Society
National Geographic Society
The National Geographic Society , headquartered in Washington, D.C. in the United States, is one of the largest non-profit scientific and educational institutions in the world. Its interests include geography, archaeology and natural science, the promotion of environmental and historical...
and the Alaska Whale Foundation for their deployment of Crittercam
Crittercam
Crittercam is a small package of instruments including a camera that can be attached to a wild animal to study its behaviour in the wild. Crittercam was invented by National Geographic marine biologist Greg Marshall in 1986. Since then it has been employed in studies on over 40 marine and...
s on Humpback whales in Alaska in 2007.
adidas
Adidas
Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company , and Rockport...
used Immersive Media to capture David Beckham
David Beckham
David Robert Joseph Beckham, OBE is an English footballer who plays midfield for Los Angeles Galaxy in Major League Soccer, having previously played for Manchester United, Preston North End, Real Madrid, and A.C...
's first U.S. soccer game with the Los Angeles Galaxy in the summer of 2007. adidas also incorporated Immersive Media’s imagery in a Fall 2007 marketing campaign titled “Basketball is a Brotherhood”.
During 2007-8 Immersive Media embarked on their most ambitious productions for clients in the United States including Mercedes Benz, Dierks Bentley, NBA Sports, NBC Sports, The Grammy Awards and People Magazine. Unlike their other single camera productions or "collects," the productions during this period were multi-camera productions featuring innovative lighting and sound solutions for 360 video. Post Production during this time period included compositing and visual effects to enhance the video footage which resulted in "story shaped" content and a new approach to film making. The entertainment division succeeded in achieving representation by William Morris Digital and in facilitating the creation of interactive video ad units with EyeWonder.
The Canadian Broadcasting Corporation
Canadian Broadcasting Corporation
The Canadian Broadcasting Corporation, commonly known as CBC and officially as CBC/Radio-Canada, is a Canadian crown corporation that serves as the national public radio and television broadcaster...
uses the technology for broadcasting its weekly "Hockey Night in Canada" games.
The destruction in Haiti was covered by IMC after the January 2010 quake. IMC donated its services and the video footage was used on news-gathering websites worldwide, and IMC's technology was covered in special features on CNN. The company similarly covered Chile after its significant earthquake on February 27, 2010.
IMC covered the 2010 Vancouver Olympics on behalf of NBC, providing the TODAY Show viewers exclusive live footage in 360-degrees from behind the scenes of the TODAY set along with other feature segments during the Games.