In-Image advertising is a form of contextual advertising

Contextual advertising

Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers...

 where specific images on a website are matched with related advertisements.

Description

In-Image advertising uses “data about the image, its tags, and the surrounding content to match images with ads that are contextually relevant.” Once a website owner integrates the tool into their publishing system, site visitors can move their mouse over the images to reveal an ad.

Most In-Image advertising has the following characteristics:

1. When a user mouses over an image on a website, a small overlay on the lower half of the image appears.
2. The overlay is usually transparent and can be Xed out.
3. Some in-image ad technologies produce a pop-up box when visitors mouse over images.
4. Clicking on the text of an in-image advertisement directs users to a new page.

Some examples of In-Image ad providers include GumGum, Stipple, Image Space Media (formerly known as Picad) and Luminate (formerly known as Pixazza). In-Image ads were first created by Picad Media in 2008.

Advertising Model

In-Image advertising works on a cost per click (CPC) or cost per thousand impressions (CPM) model. The In-Image ad model is very similar to those used by in-text advertising

In-text advertising

In-text advertising is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.-Description:...

networks like Vibrant and Kontera.